Hallyu 2.0
Hallyu 2.0

Author: Sangjoon Lee

Publisher: University of Michigan Press

Published: 2015-06-01

Total Pages: 277

ISBN-13: 0472120891

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Collectively known as Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. In recent years, Korean popular culture has also become the subject of academic inquiry. Whereas the Hallyu’s impact on Korea’s national image and domestic economy, as well as on transnational cultural flows, have received much scholarly attention, there has been little discussion of the role of social media in Hallyu’s propagation. Contributors to Hallyu 2.0: The Korean Wave in the Age of Social Media explore the ways in which Korean popular cultural products are shared by audiences around the globe; how they generate new fans, markets, and consumers through social media networks; and how scholars can analyze, interpret, and envision the future of this unprecedented cultural phenomenon.

Hallyu Namaste: Korean Waves on the Indian Shores
Hallyu Namaste: Korean Waves on the Indian Shores

Author: Elsa C Maria Sebastian

Publisher: Co-Text Publishers

Published: 2022-12-05

Total Pages: 176

ISBN-13: 8195791719

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The current phenomenon of Hallyu wave lashing the world shores with its cornucopia of cultural products is truly a cultural “dynamite” that has impacted a massive revisioning of all the accepted ideas of popular culture that existed prior to its entrance on the stage of world imagination. Its influence ranging from novel culinary habits to new ways of looking at gender has garnered the attention of researchers to closely look into the various nuances of the new popular culture.

Diasporic Hallyu
Diasporic Hallyu

Author: Kyong Yoon

Publisher: Springer Nature

Published: 2022-04-02

Total Pages: 161

ISBN-13: 3030949648

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This open access book examines the lived experiences of diasporic Korean youth in light of the transnational flows of South Korean popular culture, known as the Korean Wave, or Hallyu. Drawing on an ethnographic study of Korean Canadian youth and their engagement with the Korean Wave, the book proposes a critical understanding of the interactions between diasporic youth audiences and popular culture. By examining the Korean Wave as diasporic cultural practices rather than the diffusion of national cultural products, the book reveals the diversified ways in which cultural flows are negotiated by audiences who take up relatively ambivalent reception positions between two or more national and cultural contexts. This book expands the scope of transnational audience studies and youth cultural studies by focusing attention on the diasporic media practices of young people.

Hallyu 2.0
Hallyu 2.0

Author: Sangjoon Lee

Publisher: University of Michigan Press

Published: 2015-06

Total Pages: 277

ISBN-13: 0472052527

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The first scholarly volume to investigate the impact of social media and other communication technologies on the global dissemination of the Korean Wave

Transnational Hallyu
Transnational Hallyu

Author: Kyong Yoon Yong Jin

Publisher: Rowman & Littlefield

Published: 2021-06-29

Total Pages: 197

ISBN-13: 1538146975

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While the influence of Western, Anglophone popular culture has continued in the global cultural market, the Korean cultural industry has substantially developed and globally exported its various cultural products, such as television programs, pop music, video games and films. The global circulation of Korean popular culture is known as the Korean wave, or Hallyu. Given its empirical scope and theoretical contributions, this book will be highly appealing to any scholar or student interested in media globalization and contemporary Asia popular culture. These chapters present the evolution of Hallyu as a transnational process and addresses two distinctive aspects of the recent Hallyu phenomenon - digital technology integration and global reach. This book will be the first monograph to comprehensively and comparatively examine the translational flows of Hallyu through extensive field studies conducted in the US, Canada, Chile, Spain and Germany.

The Korean Wave
The Korean Wave

Author: Tae-Jin Yoon

Publisher: Lexington Books

Published: 2017-10-05

Total Pages: 301

ISBN-13: 1498555578

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Since the Korean Wave phenomenon started in 1997, Hallyu has undergone many changes. Geographically, while Asia has been the largest cultural market for the Korean cultural industries, other parts of society, including North America, Europe, the Middle East, and Latin America have gradually admitted Korean popular culture. The components of the Korean Wave have also greatly expanded. Hallyu originally implied the exports of a few cultural products, such as television dramas, popular music, and films; however, Korea has recently developed and exported K-pop, digital games and smartphone technologies as well as relevant youth culture. Meanwhile, industrial and technological contexts of the Korean Wave have changed significantly during the last 20 years. The role of social media in the Korean Wave’s transnationalization in recent years is especially intriguing because fans around the world can easily access social media to enjoy K-pop, digital games, and films. The changes in the nature and appearance of the Korean Wave, conceptual and theoretical shifts in the studies of the Korean Wave, and the influences of the development of media technologies on the Korean Wave are all very significant. This book aims to provide a better understanding of Hallyu's theoretical and institutional history on one hand, and new features of the Korean Wave on the other hand.

K-Pop
K-Pop

Author: Stuart A. Kallen

Publisher: Twenty-First Century Books

Published: 2014-02-01

Total Pages: 68

ISBN-13: 1467720429

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Featuring quirky horse-riding dance moves and an infectious electronic beat, an unlikely music video and its leading man made history in 2012. In December of that year, "Gangnam Style" reached one billion hits on YouTube?the most views ever. Seemingly overnight, the South Korean pop star behind the hit?Psy (Park Jae-sang)?became a household name. But Psy is just part of the story. Other South Korean pop sensations such as Girls' Generation, 2NE1, and BigBang are part of a global sensation called Hallyu, or the Korean Wave. South Korean bands are performing to sold out arenas all over the world, and fans can't get enough of South Korean music, films, television, food, and manhwa (cartoons). K-Pop: Korea's Musical Explosion traces the journey of South Korean pop music, from the early influences of American rock 'n' roll in the 1950s to the success of a tiger-eyed sensation called Rain, who wowed American audiences in the early 2000s. Discover how this Korean Justin Timberlake, and those who came after him, rose through South Korea?s star-making system through grueling hard work to seduce international audiences with their tight choreographies, irresistible beats, outrageous outfits, and exciting stage shows. You'll become part of the K-Pop fandom world too!

Global Talent
Global Talent

Author: Gi-Wook Shin

Publisher: Stanford University Press

Published: 2015-03-18

Total Pages: 217

ISBN-13: 0804794383

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Global Talent seeks to examine the utility of skilled foreigners beyond their human capital value by focusing on their social capital potential, especially their role as transnational bridges between host and home countries. Gi-Wook Shin and Joon Nak Choi build on an emerging stream of research that conceptualizes global labor mobility as a positive-sum game in which countries and businesses benefit from building ties across geographic space, rather than the zero-sum game implied by the "global war for talent" and "brain drain" metaphors. The book empirically demonstrates its thesis by examination of the case of Korea: a state archetypical of those that have been embracing economic globalization while facing a demographic crisis—and one where the dominant narrative on the recruitment of skilled foreigners is largely negative. It reveals the unique benefits that foreign students and professionals can provide to Korea, by enhancing Korean firms' competitiveness in the global marketplace and by generating new jobs for Korean citizens rather than taking them away. As this research and its key findings are relevant to other advanced societies that seek to utilize skilled foreigners for economic development, the arguments made in this book offer insights that extend well beyond the Korean experience.

K-POP
K-POP

Author: Korean Culture and Information Service South Korea

Publisher: 길잡이미디어

Published: 2013-03-22

Total Pages: 96

ISBN-13: 8973751662

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In October 2009, the Korean girl group 2NE1’s album To Anyone ranked second after Eminem’s Recovery on the Top Hip Hop Albums chart on iTunes, the largest online music vendor in the United States. At a concert hall in Los Angeles, five hundred Girls’ Generation fans wearing T-shirts that read “Soshified”?“Soshi” is a shortened form of “Sonyeo Shidae,” the Korean name of the girl group?sang the group’s song “Gee” while performing a synchronized dance to the music. The YouTube video of the popular Girls’ Generation song “Gee” had more than 56 million hits as of October 2011. In June 2011, young fans came from all over Europe?the UK, Germany, Spain, Italy, Sweden, and elsewhere?to see Korean idol groups including TVXQ!, Super Junior, SHINee, Girls’ Generation, and f(x) at Le Zenith de Paris in France, a venue where many famous European pop acts have held concerts. In Bangkok, Thai youngsters dreaming of becoming “the next Nichkhun” (a member of boy band 2PM) hold singing and dancing competitions to Korean music every weekend. What do all of these happenings around the world have in common? The answer is “K-Pop.” K-Pop Meets the World K-Pop Makes a Splash in Europe US Starts to Notice K-Pop K-Pop Stars Break Records in Japan K-Pop Triggers New Hallyu in Southeast Asia Why K-Pop? Hybrid Entertainment The Versatility of Korean Stars Globalized Star-Making System Social Media Enables Rapid Spread History of K-Pop Birth of Korean Pop Music Korean War and US Infl uence The First Renaissance Folk Music Represents Youth Culture Superstar Cho Yong-pil and the Ballad Era Seo Taiji & Boys Open New Chapter K-Pop Goes Global The Most Popular K-Pop Artists Idol Pop R&B and Ballads Hip Hop Rock and Indie Epilogue Where Is K-Pop Headed? keyword : K-POP,korean pop music,2NE1,Girls’ Generation,SNSD,Super Junior,SHINee

Sociolinguistics of the Korean Wave
Sociolinguistics of the Korean Wave

Author: Nora Samosir

Publisher: Taylor & Francis

Published: 2023-12-22

Total Pages: 150

ISBN-13: 1003830935

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Samosir and Wee examine how the immensely popular Korean Wave ("K-wave") also known as Hallyu is wielded as soft power through the use of communication for persuasion and attraction on the global stage. The Korean Wave refers to the global spread and popularity of South Korean culture, particularly its pop music ("K-pop"), serialised dramas ("K-dramas") and films ("K-films"). Given the South Korean government’s involvement in providing funding and publicity, the Korean Wave raises interesting sociolinguistic questions about the relationship between artistry and citizenship, the use of social media in facilitating the consumption of cultural products, and, ultimately, the nature of soft power itself. Studies of soft power have tended to come from the field of international relations. This book shows that sociolinguistics actually has a number of tools in its conceptual arsenal – such as indexicality, stance taking, affect, and styling – that can shed light on the Korean Wave as a form of soft power. As the first book-length sociolinguistic analysis of the Korean Wave and soft power, this book demonstrates how K-pop, K-dramas, and K-films have been able to encourage in consumers an anthropological stance towards all things Korean. This volume will be of particular interest to students and scholars in sociolinguistics, political science, cultural studies, and Korean studies.