Hablemos de marketing interactivo. Reflexiones sobre marketing digital y comercio electronico
Author: Paul Fleming
Publisher: ESIC Editorial
Published: 2000
Total Pages: 232
ISBN-13: 9788473562485
DOWNLOAD EBOOKRead and Download eBook Full
Author: Paul Fleming
Publisher: ESIC Editorial
Published: 2000
Total Pages: 232
ISBN-13: 9788473562485
DOWNLOAD EBOOKAuthor: Paul Fleming
Publisher:
Published: 2000
Total Pages: 219
ISBN-13: 9788473562157
DOWNLOAD EBOOKAuthor: Eduardo Liberos
Publisher: ESIC Editorial
Published: 2013-04
Total Pages: 493
ISBN-13: 8473569075
DOWNLOAD EBOOKEl libro del Marketing Interactivo y la Publicidad Digital recoge todos los conocimientos, técnicas y herramientas necesarias para saber llegar eficazmente a los leads y clientes a través de canales interactivos. Los autores, profesionales de reconocido prestigio nacional e internacional en el marketing digital, pretenden explicar sus experiencias desde el punto de vista de agencia digital, soportes y portales, central de medios y cliente final. El lector adquirirá y reforzará conocimientos de comunicación interactiva en una lectura amena, práctica y de amplio conocimiento y experiencias. Plan de Marketing Digital, Publicidad Interactiva, Campañas Display, Captación de Clientes Online, SEM, SEO, Social Media Marketing, Email Marketing, Analítica Web, Métricas Online, Mobile Marketing, Fidelización Online, Creatividad Digital, Online Reputation Management, Affiliate Marketing, Geolocalización, Apps Interactivas, WOM, Content Management, Buzz Social Marketing, Blogging Interactivo, Rich Media, Usabilidad, etc ... serán expresiones que el lector sabrá aplicar en su proyecto y empresa. Este libro ha sido el trabajo intenso de una serie de profesionales de este medio, que querían mostrar a los estudiantes, a los que se dedican a estas disciplinas, a inmigrantes digitales e incluso a iniciados, a tener una nueva dimensión del Marketing Interactivo y Digital, aplicando los conceptos y metodologías que aquí se muestran. Una obra que se puede considerar todo una bíblia de la disciplina, con gran densidad de conocimientos condensados en una gran obra, destinada a ser un imprescinidible para todo profesional del sector míninamente actualizado.
Author: Marcos Gómez Jiménez
Publisher:
Published: 2000
Total Pages: 96
ISBN-13:
DOWNLOAD EBOOKAuthor: Josep Alet
Publisher: ESIC
Published: 2015-09-07
Total Pages: 374
ISBN-13: 8416462003
DOWNLOAD EBOOKAuthor: Rafael García Escarré
Publisher:
Published: 2000
Total Pages:
ISBN-13:
DOWNLOAD EBOOKAuthor: Medina-Quintero, Jose Melchor
Publisher: IGI Global
Published: 2023-05-08
Total Pages: 404
ISBN-13: 1668465930
DOWNLOAD EBOOKA level of decision making is concerned with deciding the organizations objectives, resources, and policies. A significant problem at this decision-making level is predicting the organizations future and its environment as well as matching the organizations characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.
Author: Cornetta, Gianluca
Publisher: IGI Global
Published: 2020-06-26
Total Pages: 333
ISBN-13: 1799838188
DOWNLOAD EBOOKThe adoption of cloud and IoT technologies in both the industrial and academic communities has enabled the discovery of numerous applications and ignited countless new research opportunities. With numerous professional markets benefiting from these advancements, it is easy to forget the non-technical issues that accompany technologies like these. Despite the advantages that these systems bring, significant ethical questions and regulatory issues have become prominent areas of discussion. Social, Legal, and Ethical Implications of IoT, Cloud, and Edge Computing Technologies is a pivotal reference source that provides vital research on the non-technical repercussions of IoT technology adoption. While highlighting topics such as smart cities, environmental monitoring, and data privacy, this publication explores the regulatory and ethical risks that stem from computing technologies. This book is ideally designed for researchers, engineers, practitioners, students, academicians, developers, policymakers, scientists, and educators seeking current research on the sociological impact of cloud and IoT technologies.
Author: Roger Ortuño Flamerich
Publisher:
Published: 2007-10-01
Total Pages: 187
ISBN-13: 9788496774339
DOWNLOAD EBOOK'Feedback' es una selección de las acciones de comunicación creativas enviadas, directamente a un destinatario segmentado o al público en general, con la finalidad de obtener una respuesta o feedback o, simplemente, un guiño de complicidad por parte del destinatario a quien han sido dirigidas. Feedback recoge diversos ejemplos de marketing de respuesta directa, integrando en un mismo libro proyectos procedentes de distintas disciplinas - marketing relacional, marketing directo, guerrilla, marketing interactivo.
Author: David Meerman Scott
Publisher: John Wiley & Sons
Published: 2010-01-15
Total Pages: 324
ISBN-13: 0470606630
DOWNLOAD EBOOKA completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.