Brand Failures
Brand Failures

Author: Matt Haig

Publisher: Kogan Page Publishers

Published: 2005

Total Pages: 276

ISBN-13: 9780749444334

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It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 ""failures"" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com).

The Sopranos on the Couch
The Sopranos on the Couch

Author: Maurice Yacowar

Publisher: A&C Black

Published: 2003-01-01

Total Pages: 262

ISBN-13: 9780826415424

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If television programming is normally considered a wasteland, then The Sopranos may be thought of as a jungle: richly colored, teeming with life, dark with mystery. The Sopranos on the Couch is a must for all who are already caught up in the excitement, as well as for viewers who are coming to the show for the first time. Yacowar helps us understand exactly why we can't get enough of Tony Soprano and that colorful mafia family that we hate to love and often love to hate!This pop-culture sensation is not only the most controversial series on television, but also the most provocative, thoughtful, and complex. Its language and themes have stretched the norms of commercial television, many characters and phrases having entered our everyday life.The Sopranos on the Couch is the first book to provide a compact, lively, and authoritative examination of each episode and season - the themes, inside jokes, and allusions - thereby putting the series into a broader cultural context.

Guiltless Gourmet
Guiltless Gourmet

Author: Judy Gilliard

Publisher: Adams Media

Published: 2001-04-01

Total Pages: 0

ISBN-13: 9781580624473

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Everyone wants to cook delicious, interesting, and healthy meals without breaking the bank -- and Judy Gilliard shows us how! Known as "Judy a la Carte" on radio stations throughout the country, Gilliard brings her healthy cooking and eating advice to the world through these 300 recipes. Arranged by country, she covers American, Italian, Mexican, and even Scandinavian and Russian cuisine, showing how to make classic recipes from these countries more healthy, more nutritious, and more guiltless! The recipes call for "real" ingredients like butter and sugar, but Judy makes sure to tell the calorie-conscious cooks how to replace these ingredients and modify recipes when preferred. Having been diagnosed many years ago with diabetes, Judy also is careful to keep special diets in mind when she creates her fully tested and retested recipes. And every recipe is accompanied by a complete nutrient analysis. To eat well, eat heartily, and not break the budget, Judy a la Carte shows the way to becoming a Guiltless Gourmet!

The Guiltless Gourmet
The Guiltless Gourmet

Author: Judy Gilliard

Publisher: Chronimed Publishing

Published: 1987

Total Pages: 180

ISBN-13: 9780937721230

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Abstract: This cookbook provides simple nutritional information, recipes, menus, charts, and hints about ingredients. Recipes were especially designed to be simple, inexpensive, low in calories, fat, cholesterol, and salt but high in fiber and nutritional value, taste and appeal to the eyes and palate. Recipes for breakfast, brunch, lunch and dinner are included and they range from salad dressings and salads to coffee. Kitchen basics and basic herbs and spice lists are also included.

Brand Tuned
Brand Tuned

Author: Shireen Smith

Publisher: Practical Inspiration Publishing

Published: 2021-09-27

Total Pages: 241

ISBN-13: 1788602684

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A brand is more than a snazzy logo – but what else is there to consider when building a brand? Do you really need a brand for business success? And what has intellectual property got to do with anything? A strong, authentic brand is what makes your business stand out from the crowd – and what drives long term success. But the branding industry can be an overwhelming minefield, full of conflicting advice and multiple disciplines – so how do you navigate your way through the process? That’s where Brand Tuned comes in. With the step-by-step TUNED methodology, you will: • define your brand to drive the business forward and help it stand out • know what brand promise will attract your ideal client • pick a name that will put you “front of mind” • ensure that the design elements you choose are distinctive and ‘ownable’ • train your team to live the brand. Drawing from evidence-based research, interviews with experts, and years of experience supporting businesses, Brand Tuned is the first branding guide written by an intellectual property lawyer who specialises in trademarks and brands. By incorporating the principles of intellectual property law right from the start of the process, branding expert Shireen Smith will show you how to create and build the brand that is right for you and your business – while avoiding the potential pitfalls. Shireen Smith is an intellectual property lawyer specialising in trademarks and brands, with years of experience in marketing small businesses. Her TUNED framework is designed to guide you to create a brand that attracts sales for the long term.

The Complete Book of Food Counts
The Complete Book of Food Counts

Author: Corinne T. Netzer

Publisher: Dell

Published: 2008-12-30

Total Pages: 944

ISBN-13: 0440243203

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With thousands of brand-new listings, this newly revised and updated edition of the phenomenal bestseller from America's #1 authority on the nutritional content of food is the most up-to-date, comprehensive, pocket-sized food count guide available. Reissue.