The Corporate Brand
The Corporate Brand

Author: Nicholas Ind

Publisher: NYU Press

Published: 1997

Total Pages: 199

ISBN-13: 0814737625

DOWNLOAD EBOOK

Regardless of the service or products it provides, a company's corporate brand is responsible for its image and reputation in the minds of its products' consumers. And yet companies rarely focus on what leads to a successful corporate brand, concentrating their energy instead on their individual brand name products. In The Corporate Brand, Nicholas Ind argues strongly for a new focus on corporate brand development. Ind argues that organizations must use all forms of communication, including performance of specific products, employees' services, and advertising, to build effective interactive relationships with their customers. The Corporate Brand elucidates the methods used by successful corporate brands to build and maintain both "corporate identity" and reputation.

Handbook of Public Affairs
Handbook of Public Affairs

Author: Phil Harris

Publisher: SAGE

Published: 2005-07-15

Total Pages: 628

ISBN-13: 9780761943938

DOWNLOAD EBOOK

Drawing on the expertise of leading figures in the field, this handbook provides an overview of public affairs and government relations for students, CEOs, association executives, politicians, lobbyists and business managers.

Public Relations Strategy
Public Relations Strategy

Author: Sandra Oliver

Publisher: Kogan Page Publishers

Published: 2001

Total Pages: 148

ISBN-13: 9780749435417

DOWNLOAD EBOOK

This volume reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is aimed at seasoned PR practitioners and students who struggle with questions concerning overall management strategy.

From Individualism to the Individual
From Individualism to the Individual

Author: George M. Frankfurter

Publisher: Routledge

Published: 2018-01-18

Total Pages: 510

ISBN-13: 1351744550

DOWNLOAD EBOOK

This title was first published in 2002: From Individualism to the Individual treats finance as a social and cultural process, exploring the unseen side of academic discourse and the many obstacles the deeply entrenched elite puts in the way of alternative thinking. Opening with a detailed discussion of the role of ideology in the perpetuation of the limited methodological bias of the profession toward markets, the book then examines the more specific effects of such ideological limitations on theoretical and empirical research in finance. The authors develop alternative ways to examine finance both as a profession and as a field of inquiry. This book will be of particular value to researchers and practitioners working in finance, as well as those in other social science disciplines whose research relates to finance, culture and society.