Dealmaking

Dealmaking

Author: Richard Razgaitis

Publisher: John Wiley & Sons

Published: 2004-04-16

Total Pages: 308

ISBN-13: 0471452017

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Applying practical tools to the volatile process of negotiating Prognosticators apply Monte Carlo Analysis (MCA) to determine the likelihood and significance of a complete range of future outcomes; Real Options Analysis (ROA) can then be employed to develop pricing structures, or options, for such outcomes. Richard Razgaitis' Dealmaking shows readers how to apply these powerful valuation tools to a variety of business processes, such as pricing, negotiating, or living with a "deal," be it a technology license, and R&D partnership, or an outright sales agreement. Dealmaking distinguishes itself from other negotiating guides not only by treating negotiations as an increasingly common situation, but also by presenting a tool-based approach that creates flexible, practical valuation models. This forward-thinking guide includes a variety of checklists, case studies, and a CD-ROM with the appropriate software. Richard Razgaitis (Bloomsbury, NJ) is a Managing Director at InteCap, Inc. He has over twenty-five years of experience working with the development, commercialization, and strategic management of technology, seventeen of which have been spent in the commercialization of intellectual property.


Buyology

Buyology

Author: Martin Lindstrom

Publisher: Currency

Published: 2010-02-02

Total Pages: 274

ISBN-13: 0385523890

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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.


Quantum Communications and Cryptography

Quantum Communications and Cryptography

Author: Alexander V. Sergienko

Publisher: CRC Press

Published: 2018-10-03

Total Pages: 248

ISBN-13: 1420026607

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All current methods of secure communication such as public-key cryptography can eventually be broken by faster computing. At the interface of physics and computer science lies a powerful solution for secure communications: quantum cryptography. Because eavesdropping changes the physical nature of the information, users in a quantum exchange can easily detect eavesdroppers. This allows for totally secure random key distribution, a central requirement for use of the one-time pad. Since the one-time pad is theoretically proven to be undecipherable, quantum cryptography is the key to perfect secrecy. Quantum Communications and Cryptography is the first comprehensive review of the past, present, and potential developments in this dynamic field. Leading expert contributors from around the world discuss the scientific foundations, experimental and theoretical developments, and cutting-edge technical and engineering advances in quantum communications and cryptography. The book describes the engineering principles and practical implementations in a real-world metropolitan network as well as physical principles and experimental results of such technologies as entanglement swapping and quantum teleportation. It also offers the first detailed treatment of quantum information processing with continuous variables. Technologies include both free-space and fiber-based communications systems along with the necessary protocols and information processing approaches. Bridging the gap between physics and engineering, Quantum Communications and Cryptography supplies a springboard for further developments and breakthroughs in this rapidly growing area.


Social Media in Industrial China

Social Media in Industrial China

Author: Xinyuan Wang

Publisher: UCL Press

Published: 2016-09-13

Total Pages: 238

ISBN-13: 191063462X

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Life outside the mobile phone is unbearable.’ Lily, 19, factory worker. Described as the biggest migration in human history, an estimated 250 million Chinese people have left their villages in recent decades to live and work in urban areas. Xinyuan Wang spent 15 months living among a community of these migrants in a small factory town in southeast China to track their use of social media. It was here she witnessed a second migration taking place: a movement from offline to online. As Wang argues, this is not simply a convenient analogy but represents the convergence of two phenomena as profound and consequential as each other, where the online world now provides a home for the migrant workers who feel otherwise ‘homeless’. Wang’s fascinating study explores the full range of preconceptions commonly held about Chinese people – their relationship with education, with family, with politics, with ‘home’ – and argues why, for this vast population, it is time to reassess what we think we know about contemporary China and the evolving role of social media.


Children’s Socio-Economic Rights, Democracy And The Courts

Children’s Socio-Economic Rights, Democracy And The Courts

Author: Aoife Nolan

Publisher: Bloomsbury Publishing

Published: 2011-09-15

Total Pages: 223

ISBN-13: 1847318584

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This book is concerned with children's economic and social rights (sometimes referred to simply as children's social rights). Despite increased academic interest in both children's rights and socio-economic rights over the last two decades, children's social and economic rights remain a comparatively neglected area. This is particularly true with regard to the role of the courts in the enforcement of such social rights. Aoife Nolan's book remedies this omission, focussing on the circumstances in which the courts can and should give effect to the social and economic rights of children. The arguments put forward are located within the context of, and develop, long-standing debates in constitutional law, democratic theory and human rights. The claims made by the author are supported and illustrated by concrete examples of judicial enforcement of children's social and economic rights from a variety of jurisdictions. The work is thus rooted in both theory and practice. The author brings together and addresses a wide range of issues that have never previously been considered together in book form. These include children's socio-economic rights; children as citizens and their position in relation to democratic decision-making processes; the implications of children and their rights for democratic and constitutional theory; the role of the courts in ensuring the enforcement of children's rights; and the debates surrounding the litigation and adjudication of social and economic rights. This book thus represents a major original contribution to the existing scholarship in a range of areas including human (and specifically social) rights, legal and political theory and constitutional law. 'Children's rights were often thought to be synonymous with economic and social welfare prior to the adoption of the Convention on the Rights of the Child in 1989. Ironically, since that time, remarkably little scholarship has been devoted to the vitally important economic and social rights dimensions of children's rights. Nolan's book singlehandedly remedies that neglect and does so in a sophisticated, nuanced and balanced way. It provides a superb account of the pros and cons of judicial activism in promoting these rights.' Philip Alston, John Norton Pomeroy Professor, NYU Law School 'Thus far the burgeoning literature on the judicial enforcement of socio-economic rights has failed to engage in a sustained, systemic manner with this topic from the perspective of children and the complexity of their status as citizens within contemporary democracies. This book fills this gap and makes a major contribution to the literature in the three interrelated areas of the judicial review of socio-economic rights claims, children's rights, and democratic theory. Nolan navigates skilfully through the dense, but rich literature in these areas as well as relevant international and comparative law. In so doing she illuminates both the pitfalls and potential of resorting to courts in a partial response to the multifaceted and deeply entrenched global phenomenon of child poverty.' Professor Sandra Liebenberg, HF Oppenheimer Professor of Human Rights Law, University of Stellenbosch Law Faculty. Winner of the Kevin Boyle Book Prize 2012, awarded by the Irish Association of Law Teachers to a book that is deemed to have made an outstanding contribution to the understanding of law.


Handbook of Research on Transformative Digital Content and Learning Technologies

Handbook of Research on Transformative Digital Content and Learning Technologies

Author: Keengwe, Jared

Publisher: IGI Global

Published: 2016-12-21

Total Pages: 479

ISBN-13: 1522520015

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Technology is constantly evolving and can now aid society with the quest for knowledge in education systems. It is important to integrate the most recent technological advances into curriculums and classrooms, so the learning process can evolve just as technology has done. The Handbook of Research on Transformative Digital Content and Learning Technologies provides fresh insight into the most recent advancements and issues regarding educational technologies in contemporary classroom environments. Featuring detailed coverage on a variety of topics, such as mobile technology integration, ICT literacy integration, digital wellness, online group counseling, and distance learning, this publication will appeal to researchers and practitioners who are interested in discovering more about technological integration in education.


Copyright in the Information Society

Copyright in the Information Society

Author: Brigitte Lindner

Publisher: Edward Elgar Publishing

Published: 2019

Total Pages: 1032

ISBN-13: 9781786439192

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This substantially revised second edition evaluates the Directive on Copyright in the Information Society and its interpretation by the European Court of Justice in the light of its implementation and application in the EU's 28 member states. Following the initial implementation of the Directive, many member states have enacted further legislation to supplement or refine their earlier implementation: this edition will take these important developments into account. Providing a snapshot of the status quo of copyright protection in the member states, this book is an indispensable tool for the national implementation of the newly adopted Directive on Copyright in the Digital Single MarketKey features of the updated second edition include:* Chapters authored by experts from all 28 member states, providing detailed analysis on how the Directive has been implemented and applied on a national level* Contextual chapters on the relevant WIPO treaties and the Directive that highlight areas of discretion left to national legislators* Updated review of the European Court's case law that serves to interpret the Directive* Expanded Foreword by Dr Jörg Reinbothe, the architect of the Directive.Combining practical information on implementation of the Directive with the latest academic research this book will be of great value to policy makers, practising lawyers and researchers alike. The book will be of particular interest for the further development of copyright in the Digital Single Market since it captures the status quo of copyright protection in the member states at a decisive moment in the legislative debate.


Wireless Hacks

Wireless Hacks

Author: Rob Flickenger

Publisher: "O'Reilly Media, Inc."

Published: 2003

Total Pages: 310

ISBN-13: 9780596005597

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Continuing with the successful Hack Series, this title provides real-world working examples of how to make useful things happen with wireless equipment.