Growth Hacking for Hair Salons
Growth Hacking for Hair Salons

Author: Linda L Chappo

Publisher:

Published: 2020-08-18

Total Pages: 216

ISBN-13: 9780982327944

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Are you worried about your marketing and how to create a cost effective buzz around your salon services, products or brand? Do you lie awake at night stressing out about how to become more profitable? Beginners and seasoned salon owners will learn marketing and social media skills to get your business noticed! Don't be DOA in your community. Take important steps to hack your way to the top!In this new marketing book by salon veteran, Linda L. Chappo, she shares the marketing and promotional ideas she used for 20+ years. It's for the new start up or the stagnated salon, day spa or service business that needs to create a buzz around their services, products or brand. The customer's needs and how to reach him or her is the driving force behind this comprehensive look at traditional and social media outlets to get more exposure and sales.You'll Learn: How to find influencers and pitch them to work for youWhat your customers really expect from youUse internet marketing and social media strategiesWhen and how to tell your story and why it's importantHow to get a business and social media education for FREE!Why video marketing is jet fuel for your brandHow these 250+ growth hacks can help you for years to com

Zero-Gapped
Zero-Gapped

Author: Dr. Salman Malik

Publisher: Austin Macauley Publishers

Published: 2021-04-30

Total Pages: 101

ISBN-13: 139841204X

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The barbershop revolution has rocked the men’s grooming industry in the past decade. Social media, the creation of influencers, the artistic new cutting techniques and barber education have proven powerful instruments to monetise and maximise the earnings potential of barbers and barbershop owners. As with any creative industry, you can only have a finite number of market influencers and barbers providing education to those learning the trade. So what can other barbershops do to maximise all their revenue streams? How can we take a lifestyle business to a scalable brand using organic business growth strategies? Zero-Gapped is a book written by an ex-academic scientist turned-entrepreneur and pro-barber which describes the use of a proven century-long business model and modern growth hacking strategies that can be applied in the barbershop to create value for your business, your customers and yourself.

How to Start Up & Manage Your Own Hair Salon: And Make It Big in the Salon Business
How to Start Up & Manage Your Own Hair Salon: And Make It Big in the Salon Business

Author: Linda L. Chappo

Publisher:

Published: 2011-07-01

Total Pages: 312

ISBN-13: 9780982327951

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Take Your Next Steps to Making it BIG in the Salon Business! Are you tired of working hard for someone else's benefit? Are you ready to go out on your own and live your dream? Does the idea of starting your first hair salon seem overwhelming? Are you an entrepreneur who wants to enter the lucrative hair salon industry? If you answered "YES" to any of these questions, then you are ripe and ready to become a salon owner. Prepare yourself for success by learning the ropes from a seasoned entrepreneur who started and managed her highly successful hair salons. Linda L. Chappo answers your two main questions, "How do I do it?" and "How can I be successful?" In this new book by salon veteran, Linda L. Chappo, you are given all the insider tips, tricks and secrets to start up your own salon, and make it BIG in the salon business. Linda makes it easy for you to start and grow the salon of your dreams. Whether you are starting your first salon or your fifth, you'll shorten your learning curve and get an invaluable education from her many years of salon ownership. Linda has been through it all and offers you the wisdom of her experience so you can avoid unnecessary and expensive mistakes. Take your next steps toward a successful future! "How to Start Up & Manage Your Own Hair Salon ... and Make it BIG in the Salon Business" is the premier guidebook for individuals who desire to start their own salon and gain financial independence. You Will Learn To: Outsmart the competition Optimize your retail profitability Be a more savvy salon manager and marketer Use internet marketing and social media strategies Use the financial resources you have to start your salon now! Discover shortcuts to save you money and avoid headaches Create a successful marketing campaign & get more clients Implement a business plan and reach your goals

Basic Hairdressing
Basic Hairdressing

Author: Stephanie Henderson

Publisher: Nelson Thornes

Published: 2003

Total Pages: 302

ISBN-13: 9780748770823

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This edition of the best-selling coursebook for all hairdressing trainees at NVQ Level 2 has been fully revised to incorporate the changes to the Hairdressing NVQs. Each chapter covers a complete NVQ unit, providing all necessary knowledge and help with the essential preparation of portfolios. Key terms are highlighted to help with preparation for assessment. Using Basic Hairdressing together with salon practice is the proven route to achieving success at Level 2.

Advanced Hairdressing
Advanced Hairdressing

Author: Stephanie Henderson-Brown

Publisher: Nelson Thornes

Published: 2004

Total Pages: 260

ISBN-13: 9780748790241

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Written to match the 2004 specifications, this successful book provides everything students need to pass their S/NVQ Level 3. Drawing on the style of our popular Basic Hairdressing text, also by Stephanie Henderson, this book uses an easy-to-follow, unit-by-unit approach to this qualification.

Architecture and Design Versus Consumerism
Architecture and Design Versus Consumerism

Author: Ann Thorpe

Publisher: Routledge

Published: 2012

Total Pages: 258

ISBN-13: 1849713561

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Informed by recent research into the viability of a 'steady state' economy, this book sets an agenda for addressing the designer's paradox of sustainable consumption.

UX Strategy
UX Strategy

Author: Jaime Levy

Publisher: "O'Reilly Media, Inc."

Published: 2015-05-20

Total Pages: 312

ISBN-13: 1449373011

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User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

Marriage Material
Marriage Material

Author: Sathnam Sanghera

Publisher: Europa Editions

Published: 2016-02-16

Total Pages: 263

ISBN-13: 1609453174

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A London graphic designer is suddenly forced to take over his South Asian family’s convenience store in this “hugely enjoyable” novel (The Sunday Express). “Sathnam Sanghera’s witty first novel chronicles three generations of a Punjabi Indian family in England. After his father dies, Arjan Banga, a graphic designer in London, returns to the dreary West Midlands to help run the family convenience store. The move causes tension with his white fiancée, Freya, whom his mother regards with passive-aggressive disapproval. Arjan must explain to customers that ‘as a Sikh I was not expected to marry my cousin or join Al Qaeda’ and smile politely at their interpretations of his name (‘Mind if I call you Andy?’). Torn between familial duty and the freedom he enjoys in London, he gains unlikely clarity from his dimwitted friend Ranjit—a pot-smoking devotee of Steven Seagal movies, Xbox and hip-hop. Arjan’s woes are comic, but the novel’s depth is evident as it sheds light on the economic and political struggles of immigrants.” —The New York Times From an author whose work has been shortlisted for Costa and PEN Awards, this novel about a man trapped between British and Punjabi culture is “filled with details of the lives of Sikhs from the late ’60s to the riots of 2011. The divisions within the Sikh population are poignantly and comically captured in the protests against the Wolverhampton Transport Department’s ban on turbans” (Los Angeles Review of Books). “Sanghera’s precise, hilarious rendition of voices and cultural details is the signal pleasure of a novel rich in humor, history, and heart.” —Kirkus Reviews (starred review)

Becoming a Hairstylist
Becoming a Hairstylist

Author: Kate Bolick

Publisher: Simon & Schuster

Published: 2019-04-02

Total Pages: 144

ISBN-13: 1982115904

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Based on the real-life experiences of an expert in the field, an immersive, accessible guide to a career in hairstyling brought to life by acclaimed writer Kate Bolick—essential reading for anyone interested in this creative and dynamic profession. Gwenn LeMoine sees the world through the lens of hair. The daughter of two hairstylists, she has taken her natural talent to an entrepreneurial level and is now the owner of Parlor, a wildly popular, two-location hair salon in the East Village and Brooklyn. A pioneer with four decades of expertise in styling eccentric celebrity personalities, LeMoine works with clients such as such as Piper Kerman, Rue McClanahan, Molly Ringwald, Twyla Tharp, and William Wegman, to name only a few. Her work has also been featured on television (SNL, VH1, ETV), in magazines (Real Simple, Nylon, The New York Times, and Paste), and at awards shows, such as the Tonys and Emmys. In Becoming a Hairstylist, Atlantic columnist and New York Times notable author Kate Bolick provides a compelling profile of a career in hair styling through the life of LeMoine, and offers us a glance at a day in the life at Parlor. The perfect resource for anyone interested in a career in cosmetology, Becoming a Hairstylist portrays how to excel as a stylist—at any age and for all types of customers.