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Author: Paul Hawken
Publisher: Simon and Schuster
Published: 1988-10-15
Total Pages: 260
ISBN-13: 0671671642
DOWNLOAD EBOOKThe companion volume to the public television series explains what it takes to be a successful entrepreneur.
Author: John Lee Dumas
Publisher:
Published: 2014-05-07
Total Pages: 300
ISBN-13: 9780978580223
DOWNLOAD EBOOKAuthor: Mark LeBlanc
Publisher: Expert Pub.
Published: 2003-12
Total Pages: 0
ISBN-13: 9781931945073
DOWNLOAD EBOOK"A book you can read in an hour, and get ideas you can use for a lifetime!" The old expression about good things coming in small packages definitely holds true in Growing Your Business!.. Nationally acclaimed small business expert, Mark LeBlanc, offers insights you can put to use immediately if you're serious about making more money in your business.
Author: Paige Weslaski
Publisher: Createspace Independent Publishing Platform
Published: 2018-10-11
Total Pages: 222
ISBN-13: 9781727064223
DOWNLOAD EBOOKThomas Edison, Richard Branson, Walt Disney, Justin Bieber... what do these men have in common, you ask? They built something GRAND out of nothing. Similarly, no matter who you are or where you came from, YOU have the power to change where you're going. And your brand, whether merely a dream or already a Fortune 500, has the capacity to be better than EVER before. "Grow Up: Growing Your Business & Yourself" is a GOLDEN TICKET overflowing with marketing secrets and tips for both a higher self-worth and a more prosperous company. Prepare to open a TREASURE CHEST of wisdom on leadership, teamwork, confidence, and becoming the best you can be! Pull down your lap bar, it's going to be a wild ride!
Author: Rupert Merson
Publisher: The Economist
Published: 2016-03-01
Total Pages: 289
ISBN-13: 1610396790
DOWNLOAD EBOOKGrowth is a clear goal for ambitious entrepreneurs and leaders. It's often a short hand for business - and wider economic - success. But it's not without its pitfalls and challenges, and planning for, and managing, a growing business needs careful thought. Take, for example, the start-up facing for the first time the need to balance flexibility with more structure. Or a larger business tackling a range of divisions evolving at different speeds. Or an inspirational owner-founder confronting the need to step back and let other take the business forward. These are the kinds of challenges that Growing a Business tackles head-on. Drawing on a wide range of models and research and using case studies from across the business world, it offers practical advice and guidance on a whole range of topics, including: the different types and stages of growth; predicting the problems presented by growth; identifying growth triggers and barriers; the implications of growth: financially, culturally and for the people involved in the business. Growing a Business is required reading for owners and managers looking to understand a foster growth in their businesses.
Author: Simona Covel
Publisher: AMACOM
Published: 2018-05-29
Total Pages: 256
ISBN-13: 0814439683
DOWNLOAD EBOOKLet Inc. catapult your company to success. To put a business on the map, nothing beats great marketing. No matter how original your idea or ambitious your dreams, the company will stall without a plan to spread the word, build momentum, and drive sales. But how many entrepreneurs excel at marketing? If you are like most, you are focused on building your product or service...and don't know how to execute a marketing strategy or measure the results. No one is better positioned than Inc. to help you get up to speed fast. For years, Inc. has covered the innovative marketing used by thousands of tiny startups that turned into household names. Now, Marketing Your Startup shares these compelling stories and spotlights strategies for igniting growth, including how: Dollar Shave Club mastered the inexpensive viral video- and rocketed to success * Casper combined content marketing, creative branding, and old-fashioned subway ads to convince consumers to buy mattresses a whole new way * SoulCycle's obsessive fixation on their brand fueled their rise from spin studio to cult-like fitness sensation Through firsthand insights from founders and helpful how-to guidelines, you'll learn to define your brand, market position, and customers, then unleash the right mix of tactics through the right channels: social media, email and direct mail, content marketing, SEO, media ads, events, guerilla marketing, influencers, cause marketing, and more. Whether you've got a robust budget or you're bootstrapping your way to the top, Marketing Your Startup gives you the tools to launch an empire.
Author: Jan Cavelle
Publisher: Bloomsbury Publishing
Published: 2021-02-04
Total Pages: 289
ISBN-13: 1472985583
DOWNLOAD EBOOK'Both inspires and exposes the challenge of making it big.' – Financial Times All it takes to start a business is a great idea and initial funding. But when it comes to growing and scaling a business – turning it into an enduring success – it becomes much more difficult to manage and sustain the various elements that are involved. You need to set out a clear plan, sustain funding, optimise marketing opportunities and develop an effective team. There are many opportunities to fail but, with Scale for Success, readers will gain valuable insights and practical advice from a global array of entrepreneurs and business leaders who have paved the way to their own versions of commercial success. Scale for Success features 30 entrepreneurs and CEOs, including Dame Shellie Hunt, Jeremy Harbour, David Meerman Scott and Paris Cutler. These inspiring figures share their stories of successful growth and scaling and, most importantly, the practical and adaptable advice and guidance that led to their businesses moving effectively on to the next stage of growth. With insights from world-renowned figures in industries such as tech, real estate, marketing and fashion, this book provides an eclectic array of original ideas and approaches that have been proven to be effective. Narrated and curated by writer and former entrepreneur Jan Cavelle, this book provides an engaging and enlightening pathway to scaling success.
Author: Chris Zook
Publisher: Harvard Business Press
Published: 2004
Total Pages: 236
ISBN-13: 1578519519
DOWNLOAD EBOOKThis work shows executives how to grow profitably by finding and focusing on their core business. It shows how they can increase the odds of successful expansion once their core business no longer provides sufficient new growth.
Author: Alex Goldfayn
Publisher: John Wiley & Sons
Published: 2015-07-07
Total Pages: 256
ISBN-13: 1119084040
DOWNLOAD EBOOK800-CEO-Read Sales Book Of The Year for 2015 | Forbes 15 Best Business Books of 2015 | “The chapters, (46 of them in this 256 page book) are quick and concise, and it is easy to pick it up anywhere and find a nugget of easily actionable advice, but the kicker is that the actions he recommends are also quick and concise, so that we can accomplish them in the few bursts of spare time we all have left.” – 800CEORead.com “Follow Goldfayn's brilliant advice and you will have an endless supply of customer testimonials, spontaneous referrals, and new business, and it will compel you to buy a beautiful fountain pen and stop obsessing over social media. His advice simply works.” – Inc.com Grow your business by 15% with these proven daily growth actions Do you have trouble finding time during your hectic day to grow your business? Is your company stalled because you are too busy reacting to customer problems? Do you lack the funds to jumpstart an effective marketing plan? The Revenue Growth Habit gives business owners, leaders, and all customer facing staff a hands-on resource for increasing revenue that is fast, easy, and requires no financial investment. Alex Goldfayn, CEO of the Evangelist Marketing Institute, shows how to grow your organization by 15% or more in 15 minutes or less per day—without spending a penny of your money. Forget about relying on social media. Posting on Twitter, Facebook, and LinkedIn doesn't grow revenue, especially for business-to-business companies. The Revenue Growth Habit shows how to request and collect testimonials and how to communicate these testimonials to grow your business. You will discover how to write powerful case studies, ask for (and get!) referrals, grow your lists, and send a revenue-growing newsletter. Goldfayn also includes information for teaching your customer service people how to inform your current clients about what else they can buy from you. This proven approach revolves around letting your customers tell your story. There is nothing you can say about your products and services that is more effective than what your paying customers say. How does it work? Each day, take one quick, proactive communication action that tells someone about how they'll be improved after buying from you. Choose from the 22 actions Goldfayn details in The Revenue Growth Habit. Each technique is fast, simple, and free. It only requires your personal effort to communicate the value of your product or service to someone who can buy from you. Personal communication—the key to the 22 action steps—will make your company stand head-and-shoulders above the competition.
Author: Tiffani Bova
Publisher: Penguin
Published: 2018-08-14
Total Pages: 354
ISBN-13: 0525534407
DOWNLOAD EBOOKA WALL STREET JOURNAL BESTSELLER Do you know the best way to drive your company's growth? If not, it's time to boost your Growth IQ. Trying to find the one right move that will improve your business's performance can feel overwhelming. But, as you'll discover in Growth IQ, there are just ten simple--but easily misunderstood--paths to growth, and every successful growth strategy can be boiled down to picking the right combination and sequence of these paths for your current context. Tiffani Bova travels around the world helping companies solve their most vexing problem: how to keep growing in the face of stiff competition and a fast-changing business environment. Whether she's presenting to a Fortune 500 board of directors or brainstorming over coffee with a startup founder, Bova cuts through the clutter and confusion that surround growth. Now, she draws on her decades of experience and more than thirty fascinating, in-depth business stories to demonstrate the opportunities--and pitfalls--of each of the ten growth paths, how they work together, and how they apply to business today. You'll see how, for instance: * Red Bull broke Coca-Cola and PepsiCo's stranglehold on the soft drink market by taking the Customer Base Penetration path to establish a foothold with adventure sports junkies and expand into the mainstream. * Marvel transformed itself from a struggling comic book publisher into a global entertainment behemoth by using a Customer and Product Diversification strategy and shifting their focus from comic books to comic book characters in movies. * Starbucks suffered a brand crisis when they overwhelmed their customers with a Product Expansion strategy, and brought back CEO Howard Schultz to course-correct by returning to the Customer Experience path. Through Bova's insightful analyses of these and many other case studies, you'll see why it can be a mistake to imitate strategies that worked for your competitors, or rely on strategies that worked for you in the past. To grow your company with confidence, you first need to grow your Growth IQ.
