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Author: Guy Pearse
Publisher: Black Inc.
Published: 2012
Total Pages: 0
ISBN-13: 9781863955751
DOWNLOAD EBOOKGoing green is the new black. In recent years, McDonalds have painted their famous golden arches green, while Richard Branson has funneled money into renewable energy. But are these newly 'climate-friendly' companies and brands really as green as they claim to be?
Author: Guy Pearse
Publisher: ReadHowYouWant
Published: 2013-04
Total Pages: 380
ISBN-13: 9781459661776
DOWNLOAD EBOOK"''Guy Pearse's welcome book reveals the difficulty of judging the benefits and real environmental costs of the way we live.''" - David Suzuki In recent years, McDonalds have painted their famous golden arches green, while Richard Branson has funnelled money into renewable energy. But are these newly ''climate - friendly'' companies and brands really as green as they claim to be? In "Greenwash," Guy Pearse peeks behind the fac?ade of global corporations and public figures - and what he finds will shock you. Like "Fast Food Nation" and "No Logo" before it, "Greenwash" exposes corporate deceit, allowing customers to see past the seductive advertising and confront the uncomfortable truth: that the corporate ''green revolution'' is an illusion. The world's biggest polluters use a few heavily promoted green products to hide their growing carbon footprint. In Pearse's fascinating investigation, nothing is sacred and no one is safe: not the Toyota Prius, not the World Wildlife Fund, not Oprah, not even Earth Hour. "Greenwash" is an entertaining and practical book that will help consumers pick the truly green businesses from the greenwash and demand a higher environmental standard from the corporate world.
Author: Frances Bowen
Publisher: Cambridge University Press
Published: 2014-05-29
Total Pages: 311
ISBN-13: 1139916467
DOWNLOAD EBOOKBusinesses promote their environmental awareness through green buildings, eco-labels, sustainability reports, industry pledges and clean technologies. When are these symbols wasteful corporate spin, and when do they signal authentic environmental improvements? Based on twenty years of research, three rich case studies, a strong theoretical model and a range of practical applications, this book provides the first systematic analysis of the drivers and consequences of symbolic corporate environmentalism. It addresses the indirect cost of companies' symbolic actions and develops a new concept of the 'social energy penalty' - the cost to society when powerful corporate actors limit the social conversation on environmental problems and their solutions. This thoughtful book develops a set of tools for researchers, regulators and managers to separate useful environmental information from empty corporate spin, and will appeal to researchers and students of corporate responsibility, corporate environmental strategy and sustainable business, as well as environmental practitioners.
Author: Guy Pearse
Publisher: Simon and Schuster
Published: 2014-08-05
Total Pages: 286
ISBN-13: 1629140759
DOWNLOAD EBOOKGoing green is the new black for big business. But how real is the climate-friendly revolution that’s being advertised? Toyota would like us to think that Mother Nature drives a Prius, Ford wants us to “Join the Green Revolution,” and McDonald’s has painted its golden arches green. Facebook has even “friended” Greenpeace. All across the globe big corporations are spending big bucks trying to convince us that their policies, actions, and products are earth friendly. But are big brands and the celebrities endorsing them really as green as they claim? In The Greenwash Effect, Guy Pearse looks behind the corporate façade in the tradition of Fast Food Nation and No Logo—and what he finds will startle you. Nothing is sacred and no one is safe from scrutiny: not the World Wildlife Fund or Earth Hour, not Apple or Google, not Oprah or Leonardo DiCaprio. The Greenwash Effect is an entertaining and practical book that helps consumers to pick the truly green businesses from the greenwashers and to demand a higher environmental standard from all.
Author: Matthew Rimmer
Publisher: Edward Elgar Publishing
Published: 2020-12-25
Total Pages: 616
ISBN-13: 1788973321
DOWNLOAD EBOOKThis book considers the impact of the Trans-Pacific Partnership [TPP] on intellectual property and trade. The book focuses upon the debate over copyright law, intermediary liability, and technological protection measures. The text examines the negotiations over trade mark law, cybersquatting, geographical indications and the plain packaging of tobacco products. It explores the debate over patent law and access to essential medicines, data protection and biologics, and the protection of trade secrets. In addition, the book investigates the treatment of Indigenous intellectual property, access to genetic resources, and plant breeders’ rights.
Author: T. Klikauer
Publisher: Springer
Published: 2013-09-05
Total Pages: 363
ISBN-13: 1137334274
DOWNLOAD EBOOKMost people know what management is but often people have vague ideas about Manageralism. This book introduces Manageralism and its ideology as a colonising project that has infiltrated nearly every eventuality of human society.
Author: Geoffrey Lawrence
Publisher: Springer Nature
Published:
Total Pages: 474
ISBN-13: 1349961078
DOWNLOAD EBOOKAuthor: Daniel Nyberg
Publisher: Cambridge University Press
Published: 2022-09-22
Total Pages: 255
ISBN-13: 1009266926
DOWNLOAD EBOOKClimate change is the most important issue now facing humanity. As global temperatures increase, floods, fires and storms are becoming both more intense and frequent. People are suffering. And yet, emissions continue to rise. This book unpacks the activities of the key actors which have organised past and present climate responses – specifically, corporations, governments, and civil society organisations. Analysing three elements of climate change – mitigation, adaptation and suffering – the authors show how exponential growth of the capitalist system has allowed the fossil fuel industry to maintain its dominance. However, this hegemonic position is now coming under threat as new and innovative social movements have emerged, including the fossil fuel divestment movement, Fridays for Future, Extinction Rebellion and others. In exposing the inadequacies of current climate policies and pointing to the possibilities of new social and economic systems, this book highlights how the worst impacts of climate change can be avoided.
Author: Susie Khamis
Publisher: Routledge
Published: 2020-01-27
Total Pages: 157
ISBN-13: 0429626959
DOWNLOAD EBOOKBranding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity. Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative and reluctant to represent anything other than popularly agreeable scripts and narratives. On the contrary, advertising is now replete with progressive messaging. Through Budweiser, Gillette, Vogue and Patagonia, Susie Khamis demonstrates that such forays into the political realm are not just shrewd appraisals of popular causes, but also inevitable outcomes of contemporary media and politics. This book will be of interest to scholars in advertising studies, marketing communications and media studies.
Author: Helen Kopnina
Publisher: Routledge
Published: 2014-09-15
Total Pages: 295
ISBN-13: 1317811070
DOWNLOAD EBOOKSustainable Business: Key Issues is the first comprehensive introductory-level textbook to address the interface between environmental challenges and business solutions to provide an overview of the basic concepts of sustainability, sustainable business, and business ethics. The book introduces students to the background and key issues of sustainability and suggests ways in which these concepts can be applied in business practice. Though the book takes a business perspective, it is interdisciplinary in its nature and draws on knowledge from socio-economic, political, and environmental studies, thereby providing a practical and critical understanding of sustainability in the changing paradigm of global business. It goes beyond the conventional theories of sustainability and addresses critical issues concerned with population, consumption and economic growth. It discusses realistic ways forward, in particular the Circular Economy and Cradle to Cradle frameworks. The book is both a theoretical and practical study guide for undergraduate and postgraduate international students of broad areas of sustainability, teaching ways to recognize opportunities for innovation and entrepreneurship at the intersection of environmental, economic, ethical, and social systems. It takes a strategic approach in applying the power of business methods and policy to address issues of global importance such as climate change, poverty, ecosystem degradation and human rights. This textbook is essential reading for students of business, management and sustainability courses. It is written in an engaging and accessible style, with each chapter including case studies, discussion questions, end of chapter summaries and suggestions for further reading.
