GoPro Inventor Nick Woodman
GoPro Inventor Nick Woodman

Author: Matt Doeden

Publisher: Lerner Publications

Published: 2015-01-01

Total Pages: 36

ISBN-13: 1467762814

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Do you enjoy snapping photos or taking movies of your adventures? So does Nick Woodman—but when he was growing up, most of his activities weren't camera-safe. Woodman was a diehard surfer. He couldn't hold a camera—or keep it dry—while he was boarding. So many of his memorable moments went unrecorded. As an adult, Woodman set out to invent a camera that's easy to use anywhere. The result was GoPro—a company that builds sturdy, waterproof, wearable cameras. GoPro cameras have been used everywhere from the ocean floor to outer space. They've captured athletic thrills, exotic journeys, and everyday moments on the go. Discover how Woodman turned his tech vision into reality.

Investigating GoPro and Its Diffusion of Innovations
Investigating GoPro and Its Diffusion of Innovations

Author: Marion E. Hambrick

Publisher:

Published: 2019

Total Pages:

ISBN-13: 9781526480057

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GoPro became a public company in 2014 to much fanfare, as it was rated as a top technology initial public offering for the year. Company founder and CEO Nick Woodman and his leadership team have faced a series of challenges since the initial public offering. In 2018, the GoPro stock price decreased to less than USD 10 per share after reaching an all-time maximum of nearly USD 100 per share. The company discontinued its Karma drone line, noting a desire to focus on cameras, its core product. The fourth corporate restructuring, in early 2018, drove the GoPro headcount below 1,000 employees. Yet Woodman seemed confident in the future of the company. On the second quarter 2018 earnings call, he highlighted positive news such as year-to-date camera sales similar to those reported during the first half of 2017. The company also reported lower operating expenses stemming from the restructuring. As a result, Woodman forecasted that GoPro would generate profits in the second half of 2018 and continue this profitability through 2019. Industry analysts welcomed the news but remained skeptical.This case study provides an overview of GoPro, including its historical performances and current strategic initiatives. Readers are asked to assess the organization through the theoretical framework of diffusion of innovations and forecast the short-term and long-term potential of the company.

Gopro Hero 6 Black
Gopro Hero 6 Black

Author: Dale Michelson

Publisher: Createspace Independent Publishing Platform

Published: 2017-12-05

Total Pages: 28

ISBN-13: 9781981447329

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The GoPro device is one that was created by the American company GoPro Inc. This company was created by Nick Woodman and they generally create action cameras coupled with mobile apps and video editing software. The company was originally called Woodman Labs Inc., named after its founder Nick Woodman. Originally the company was focused on the sports genre and focused on making action cameras and then it went on to video editing software. The HERO6 Black camera was introduced to the market in September 2017 and the camera was designed to be waterproof up to 10m while supporting 4K video recording. This was up to 60 fps for the 4K and 1080p up to 240fps. The system will also be able to upload footage automatically to the cloud service and it can use voice controls up to 5 GHz Wi-Fi. Most notably, it is the first GoPro device to have its own custom SoC which is known as the GP1. This book will cover the features of the GoPro Hero6 Black to inform the reader on what is available.

GoPro
GoPro

Author: Bradford Schmidt

Publisher: Pearson Education

Published: 2015

Total Pages: 313

ISBN-13: 0321934164

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Place of publication transcribed from publisher's website.

NASA Astronomer Nancy Grace Roman
NASA Astronomer Nancy Grace Roman

Author: Heather E. Schwartz

Publisher: Lerner Publications (Tm)

Published: 2018

Total Pages: 36

ISBN-13: 151249979X

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Have you ever looked up at the twinkling stars in the night sky? Nancy Grace Roman looked up and never looked back. Roman was fascinated with the stars ever since her mother showed her the constellations. She read every book on astronomy she could find and even started her own neighborhood astronomy club for girls. But many of the people around her didn't think science was the right field for a woman. Academic advisers in high school and even college tried to dissuade Roman from pursuing astronomy. She worked hard to eventually become NASA's first Chief of Astronomy and, ultimately, the "Mother of Hubble." Learn how Roman's passion for astronomy and her tireless work on the Hubble Space Telescope project helped scientists capture breathtaking images of deep space.

Entrepreneurial Marketing
Entrepreneurial Marketing

Author: Edwin J. Nijssen

Publisher: Taylor & Francis

Published: 2017-04-27

Total Pages: 183

ISBN-13: 1351777343

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How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Existing market research data will be largely irrelevant in these cases, making sales and marketing of innovative new products especially challenging to entrepreneurs. Entrepreneurial Marketing focuses on this challenge. Classic core marketing concepts, such as segmentation, positioning and the marketing mix undergo an ‘extreme makeover’ in the context of innovative products hitting the market. Edwin J. Nijssen stresses principles of affordable loss, experimentation and adjustment for emerging opportunities, as well as cooperation with first customers. Containing many marketing examples of successful and cutting edge innovations (including links to websites and videos on the Internet), useful lists of key issues and instructions on how to make a one-page marketing plan, Entrepreneurial Marketing: An Effectual Approach provides a vital guide to successfully developing customer demand and a market for innovative new products. This second edition has been thoroughly expanded with: a one-page marketing plan which now focuses on the three entrepreneurial challenges that can be easily adapted; coverage of the customer development process; and updated references and new examples. This book provides students and entrepreneurs with the fundamental tools to succeed in marketing.

Animal Scientist and Activist Jane Goodall
Animal Scientist and Activist Jane Goodall

Author: Douglas Hustad

Publisher: Lerner Publications

Published: 2016-10-01

Total Pages: 36

ISBN-13: 1512410918

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Do you enjoy visiting animals at the zoo or playing with pets? As a child, Jane Goodall loved watching and interacting with animals. As an adult, she became a scientist working with chimpanzees in Africa. Goodall used unconventional research methods to observe chimpanzees in East Africa. She studied the chimpanzees' behavior and revealed their tool-making abilities. As Goodall grew older, she turned her attention to raising awareness about endangered species and inspiring individuals around the globe to take action. She is one of the world's best-known scientists and activists. But how did she get there? Find out how Goodall's passion for animals helped her become the face of conservationism.

Mars Science Lab Engineer Diana Trujillo
Mars Science Lab Engineer Diana Trujillo

Author: Kari Cornell

Publisher: Lerner Classroom

Published: 2016

Total Pages: 36

ISBN-13: 1467797219

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"Read about the life stories and significant contributions of some of today's most accomplished figures in STEM fields. Narrative nonfiction text explores key details from each person's life, often including the pivotal moment that led them to their STEM career."--