Making Sense of Business Reference

Making Sense of Business Reference

Author: Celia Ross

Publisher: American Library Association

Published: 2013

Total Pages: 202

ISBN-13: 083891084X

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In times of recession, the library is more critical than ever for those who want to start a business and need to do research, and libraries are at the heart of a growing need to research business questions.


The World Is Flat

The World Is Flat

Author: Thomas L. Friedman

Publisher: Macmillan

Published: 2005-04-05

Total Pages: 605

ISBN-13: 0374292884

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Offers a concise history of globalization, discussing a wide range of topics, from the September 11 terrorist attacks to the growth of the middle class in both China and India.


LIFE

LIFE

Author:

Publisher:

Published: 1963-05-24

Total Pages: 134

ISBN-13:

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LIFE Magazine is the treasured photographic magazine that chronicled the 20th Century. It now lives on at LIFE.com, the largest, most amazing collection of professional photography on the internet. Users can browse, search and view photos of today’s people and events. They have free access to share, print and post images for personal use.


Convert Every Click

Convert Every Click

Author: Benji Rabhan

Publisher: John Wiley & Sons

Published: 2013-09-16

Total Pages: 242

ISBN-13: 1118759702

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A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits. Teaches proven strategies for increasing conversions across your entire business Details various split testing and data gathering methods and when to use each one Unveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction With guidance from Convert Every Click, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.


SoapUI Cookbook

SoapUI Cookbook

Author: Rupert Anderson

Publisher: Packt Publishing Ltd

Published: 2015-02-27

Total Pages: 328

ISBN-13: 1784398713

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This book is aimed at developers and technical testers who are looking for a quick way to take their SoapUI skills and understanding to the next level. Even if you are new to SoapUI but have basic Java skills and a reasonable grasp of RESTFul and Soap web services, then you should have no problem making use of this book.


Indie Author's Toolbox: How to create, publish, and market your Kindle book

Indie Author's Toolbox: How to create, publish, and market your Kindle book

Author: Nick Vulich

Publisher: Lulu.com

Published: 2014-06-29

Total Pages: 137

ISBN-13: 1312315970

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Read this if you want to sell more books, make more money as an author, or rank higher in your category. My name is Nick Vulich. The first thing you should know about me is I'm not a writer, and I'm not an expert on self-publishing either. I never worked in the industry, and I don't have any experience working for the big publishers. In fact, the only thing I consider myself an expert in is how to sell on eBay, Amazon, and Fiverr... So why should you listen to me? Like most indie authors, I came into publishing through the back door. I had a story to tell, and one day I just sat down and let it all come out. What I wrote wasn't pretty, or polished...but, it helped a lot of people sell more stuff on eBay. What I couldn't say with fancy prose, I made up for with enthusiasm. Because of that, my books sold. I'm not going to lie to you. It wasn't easy. I read just about every book available on self-publishing. I studied up on KDP Free days, Countdown Deals, price pulsing...


Windows 8.1 All-in-One For Dummies

Windows 8.1 All-in-One For Dummies

Author: Woody Leonhard

Publisher: John Wiley & Sons

Published: 2013-11-06

Total Pages: 1242

ISBN-13: 1118821009

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Ten minibooks in one get you thoroughly caught up on Windows 8.1! With new improvements and changes, Windows 8.1 offers a refreshed user interface, better integration between the new and traditional Windows interfaces, and more. This updated top-selling guide is what you need to get up to speed on everything Windows 8.1. Nine minibooks in one cover such essential topics as navigating the new Start Screen, understanding Windows 8.1 apps, securing Windows 8.1, and much more. Take the guesswork out of Windows 8.1 from day one with this complete, all-in-one resource. Helps you get up to speed on the Windows 8.1 operating system, including its Start Screen, which is a feature sure to please traditional Windows users Provides top-notch guidance from trusted and well-known Windows expert and author Woody Leonhard Covers Windows 8.1 inside and out, including how to customize the Start screen, manage apps, and control privacy Delves into core Windows 8.1 apps such as e-mail, people, and SkyDrive Shows you how to connect online, add hardware, back up and update, and secure Windows 8.1 Discover new improvements, old favorites, and everything in between with Windows 8.1 All-in-One For Dummies.


How to Start a Home-based Etsy Business

How to Start a Home-based Etsy Business

Author: Gina Luker

Publisher: Rowman & Littlefield

Published: 2014-01-07

Total Pages: 193

ISBN-13: 1493006819

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Money.msn.com has named being an Etsy-based Business Operator one of the top ten ideas for retirees. Etsy receives more than 10 million unique views per month: http://www.etsy.com/ This market both young and old is ideal to target with a specialized How to Start business book that goes beyond that of our craft book and focus solely on how to gain presence on Etsy.


Get Your Business Contacts Organised

Get Your Business Contacts Organised

Author: Laurel Grey

Publisher: Lulu.com

Published: 2013-12-28

Total Pages: 33

ISBN-13: 129168445X

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If you've picked up this book, chances are you are the owner of a small to medium business. You look around your office and feel that slight tinge of overwhelm creeping in as your eyes scan across the piles of business cards and you think about all of those people you've neglected to get in touch with. You know that your business is built on your connections, even in an increasingly online space, but you just don't know where to start in gathering them up and doing something with them.You'll learn a simple process to gather your contacts, sort them, get a simple CRM in place and take action with your contacts, in a non-salesy way, to help you to generate better word of mouth referrals for your business.


Science Blogging

Science Blogging

Author: Christie Wilcox

Publisher: Yale University Press

Published: 2016-03-01

Total Pages: 285

ISBN-13: 030022107X

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Here is the essential how-to guide for communicating scientific research and discoveries online, ideal for journalists, researchers, and public information officers looking to reach a wide lay audience. Drawing on the cumulative experience of twenty-seven of the greatest minds in scientific communication, this invaluable handbook targets the specific questions and concerns of the scientific community, offering help in a wide range of digital areas, including blogging, creating podcasts, tweeting, and more. With step-by-step guidance and one-stop expertise, this is the book every scientist, science writer, and practitioner needs to approach the Wild West of the Web with knowledge and confidence.