Copy This Book!

Copy This Book!

Author: Paul J. Heald

Publisher: Stanford University Press

Published: 2020-11-24

Total Pages: 228

ISBN-13: 150361431X

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In Copy This Book!, Paul J. Heald draws on a vast knowledge of copyright scholarship and a deep sense of irony to explain what's gone wrong with copyright in the twenty-first century. Distilling extensive empirical data to clearly show the implications of copyright laws and doctrine for public welfare, he illustrates his findings with lighthearted references to familiar (and obscure) works and their creators (and sometimes their creators' oddball relations). Among the questions he tackles: How does copyright deter composers from writing new songs? Why are so many famous photographs unprotected orphans, and how does Getty Images get away with licensing them? What can the use of music in movies tell us about the proper length of the copyright term? How do publishers get away with claiming rights in public domain works and extracting unmerited royalties from the public? Heald translates piles of data, complex laws, and mysterious economics, equipping readers with the tools for judging past and future copyright law.


The Art of the Click

The Art of the Click

Author: Glenn Fisher

Publisher: Harriman House Limited

Published: 2018-10-01

Total Pages: 185

ISBN-13: 0857196952

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Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is The Art of the Click? The answer lies in the power of direct-response copywriting. In this entertaining and highly readable guide, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales. You will discover: - The single thing every great writer must do if they want to improve. - How anyone can learn to write a headline that will stop all potential customers in their tracks. - Where to find inspiration and how to feed ideas. - How you can get a customer physically nodding along with every word you write. - How to avoid waffle and make your copy more succinct. - How you can write irresistible offers than no one can refuse. - And much more! Pick up The Art of the Click now to improve your copywriting. You’ll soon be wondering how you ever made a sale without it...


Good Clean Fun

Good Clean Fun

Author: Nick Offerman

Publisher: Penguin

Published: 2016-10-18

Total Pages: 354

ISBN-13: 1101984651

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After two New York Times bestsellers, Nick Offerman—woodworker, actor, comedian, and co-host of NBC’s crafting competition series Making It—returns with the subject for which he’s known best—his incredible real-life woodshop. Nestled among the glitz and glitter of Tinseltown is a testament to American elbow grease and an honest-to-god hard day’s work: Offerman Woodshop. Captained by hirsute woodworker, actor, comedian, and writer Nick Offerman, the shop produces not only fine handcrafted furniture, but also fun stuff—kazoos, baseball bats, ukuleles, mustache combs, even cedar-strip canoes. Now Nick and his ragtag crew of champions want to share their experience of working at the Woodshop, tell you all about their passion for the discipline of woodworking, and teach you how to make a handful of their most popular projects along the way. This book takes readers behind the scenes of the woodshop, both inspiring and teaching them to make their own projects and besotting them with the infectious spirit behind the shop and its complement of dusty wood-elves. In these pages you will find a variety of projects for every skill level, with personal, easy-to-follow instructions by the OWS woodworkers themselves; and, what’s more, this tutelage is augmented by mouth-watering color photos (Nick calls it "wood porn"). You will also find writings by Nick, offering recipes for both comestibles and mirth, humorous essays, odes to his own woodworking heroes, insights into the ethos of woodworking in modern America, and other assorted tomfoolery. Whether you’ve been working in your own shop for years, or if holding this stack of compressed wood pulp is as close as you’ve ever come to milling lumber, or even if you just love Nick Offerman’s brand of bucolic yet worldly wisdom, you’ll find Good Clean Fun full of useful, illuminating, and entertaining information.


The Feel Good Effect

The Feel Good Effect

Author: Robyn Conley Downs

Publisher: Ten Speed Press

Published: 2020-09-01

Total Pages: 162

ISBN-13: 1984858254

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A groundbreaking approach to wellness that will help you cut through the clutter and find the small shifts that create huge changes in your life, from the host of the podcast The Feel Good Effect “An absolutely fresh and insightful guide . . . If you’re looking to create more calm, clarity, and joy, this book is for you.”—Shauna Shapiro, Ph.D., author of Good Morning I Love You What if wellness isn’t about achieving another set of impossible standards, but about finding what works­—for you? Radically simple and ridiculously doable, The Feel Good Effect helps you redefine wellness, on your own terms. Drawing from cutting-edge science on mindfulness, habit, and behavior change, podcast host Robyn Conley Downs offers a collection of small mindset shifts that allow for more calm, clarity, and joy in everyday life, embracing the idea that “gentle is the new perfect” when it comes to sustainable wellness. She then leads you through an easy set of customizable habits for happiness and health in mind, body, and soul, allowing you to counteract stress and prevent burnout. Instead of trying to get more done, The Feel Good Effect offers a refreshingly sane approach that will allow you to identify and focus on the elements that actually move the needle in your life right now. Less striving. More ease. It’s time to feel good.


The Subversive Copy Editor

The Subversive Copy Editor

Author: Carol Fisher Saller

Publisher: University of Chicago Press

Published: 2009-08-01

Total Pages: 151

ISBN-13: 0226734102

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Each year writers and editors submit over three thousand grammar and style questions to the Q&A page at The Chicago Manual of Style Online. Some are arcane, some simply hilarious—and one editor, Carol Fisher Saller, reads every single one of them. All too often she notes a classic author-editor standoff, wherein both parties refuse to compromise on the "rights" and "wrongs" of prose styling: "This author is giving me a fit." "I wish that I could just DEMAND the use of the serial comma at all times." "My author wants his preface to come at the end of the book. This just seems ridiculous to me. I mean, it’s not a post-face." In The Subversive Copy Editor, Saller casts aside this adversarial view and suggests new strategies for keeping the peace. Emphasizing habits of carefulness, transparency, and flexibility, she shows copy editors how to build an environment of trust and cooperation. One chapter takes on the difficult author; another speaks to writers themselves. Throughout, the focus is on serving the reader, even if it means breaking "rules" along the way. Saller’s own foibles and misadventures provide ample material: "I mess up all the time," she confesses. "It’s how I know things." Writers, Saller acknowledges, are only half the challenge, as copy editors can also make trouble for themselves. (Does any other book have an index entry that says "terrorists. See copy editors"?) The book includes helpful sections on e-mail etiquette, work-flow management, prioritizing, and organizing computer files. One chapter even addresses the special concerns of freelance editors. Saller’s emphasis on negotiation and flexibility will surprise many copy editors who have absorbed, along with the dos and don’ts of their stylebooks, an attitude that their way is the right way. In encouraging copy editors to banish their ignorance and disorganization, insecurities and compulsions, the Chicago Q&A presents itself as a kind of alter ego to the comparatively staid Manual of Style. In The Subversive Copy Editor, Saller continues her mission with audacity and good humor.


Copybook

Copybook

Author:

Publisher:

Published: 1820

Total Pages: 184

ISBN-13:

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A copybook in an unknown hand, including essays by Francis Bacon, Thomas Betterton, etc.


How to Write Copy That Sells

How to Write Copy That Sells

Author: Ray Edwards

Publisher: Morgan James Publishing

Published: 2016-02-16

Total Pages: 186

ISBN-13: 1630475025

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Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing


Leveling Up

Leveling Up

Author: Eric Siu

Publisher: Page Two

Published: 2021-02-24

Total Pages: 0

ISBN-13: 198960353X

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What happens when you approach the real world like a video game? You start winning--at life. In this radical new perspective on achieving success, marketing leader and eSports player Eric Siu outlines 15 personal power-ups that will help you unlock your passion and level up your life. You'll follow the same steps that Siu used to transform himself from academic and social failure to wildly successful marketing entrepreneur and podcaster--by applying his mindset as a competitive eSports gamer to real-life situations. Siu didn't stop playing video games; he just started gaming in his real life, setting himself quests, goals, and rewards at each level. Now, he's passing the torch to you. In Leveling Up, Siu challenges you to conquer the real world by accumulating 15 personal power-ups that will help you focus on your passion and develop it into a winning career. Every chapter brings insights and stories, advice from others who have succeeded, and a quest that you must undertake. Master all 15 levels, and you'll even unlock a special bonus to help you build the life of your dreams. Are you ready to test your might?