Going Places with Youth Outreach
Author: Angela B. Pfeil
Publisher: American Library Association
Published: 2005-06-20
Total Pages: 132
ISBN-13: 9780838909003
DOWNLOAD EBOOKCorporations know that marketing to kids is big business--with children influencing more than 500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children's librarians need to take marketing to heart and adapt accordingly, according to youth services expert Pfeil. Creating kid-friendly marketing programs is the first step. While providing library professionals with guidelines for preparing a complete, comprehensive marketing plan, Going Places with Youth Outreach offers tips for gettin.