Global Perspectives in Marketing for the 21st Century
Global Perspectives in Marketing for the 21st Century

Author: Ajay K. Manrai

Publisher: Springer

Published: 2015-06-09

Total Pages: 538

ISBN-13: 3319173561

DOWNLOAD EBOOK

This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Global Perspectives in Marketing for the 21st Century
Global Perspectives in Marketing for the 21st Century

Author: Ajay K. Manrai

Publisher:

Published: 2015

Total Pages:

ISBN-13: 9783319173573

DOWNLOAD EBOOK

This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Principles of Advertising
Principles of Advertising

Author: Monle Lee

Publisher: Psychology Press

Published: 2005

Total Pages: 458

ISBN-13: 9780789023001

DOWNLOAD EBOOK

The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.

Sustainability Marketing
Sustainability Marketing

Author: Frank-Martin Belz

Publisher: John Wiley & Sons

Published: 2012-10-29

Total Pages: 354

ISBN-13: 1119966191

DOWNLOAD EBOOK

The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz. View the authors blog at: www.sustainability-marketing.com

Poverty
Poverty

Author: Cecilia Schultz

Publisher: Nova Science Publishers

Published: 2016

Total Pages: 0

ISBN-13: 9781536102505

DOWNLOAD EBOOK

Poverty in modern societies has been of utmost importance and always is considered as a global issue. Most economic policies of governments have direct impacts on reducing or increasing the number of poor people in the society. However, a significant number of people in developing countries still live in poverty. This book reviews global perspectives, challenges and issues of the 21st century that poverty poses.

The Future of Marketing
The Future of Marketing

Author: P. Kitchen

Publisher: Springer

Published: 2003-02-04

Total Pages: 218

ISBN-13: 0230599850

DOWNLOAD EBOOK

This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the world. The book is not about 'what marketing is' for this is already recorded in innumerable texts. Rather the text gives comments, views, positive statements, criticisms and doubts from leading authors, concerning marketing and its role within business and as an academic subject in the 21st century.

Violent Extremism in the 21st Century
Violent Extremism in the 21st Century

Author: Gwynyth Overland

Publisher: Cambridge Scholars Publishing

Published: 2018-11-02

Total Pages: 483

ISBN-13: 1527520889

DOWNLOAD EBOOK

This anthology provides insights into processes of violent extremism, both locally and globally, questioning how and why it arises and what can be done about it. The book will be relevant for policy makers, post-graduates and researchers in the social and political sciences, religious studies, law, psychology, medicine and education, as well as practitioners in direct contact with targeted individuals or vulnerable groups. The anthology contributes models, analyses and practical tools helpful for first-liners who are well placed to both see and prevent incipient extremism and to rehabilitate: to aid those who have been extremists in returning to society and finding a life worth living. In addition to chapters focusing on work in Norway, Denmark and Sweden, there are contributions from North America, Africa, Australia, the Middle East and Europe.

Global Perspectives in Management Marketing
Global Perspectives in Management Marketing

Author: Musetescu Adina

Publisher:

Published: 2012-06

Total Pages: 0

ISBN-13: 9781468583465

DOWNLOAD EBOOK

This book attempts to be a guideline for business students in exploring the particular dimensions of a global approach in marketing. It could also be an occasion for marketing specialists or practitioners in debating the challenges of the new business environment. Marketing specialists wonder whether we still can have a purely national approach in marketing. And they also are not united in concluding whether traditional marketing tools could be applied in a new global business environment. The book is structured in three parts. The first part is dealing with "Modern globalization thoughts" and it explores the present phenomenon from a historical point of view as well as a contemporary vision of it. The second part approached the issue of "Managing the opportunities and challenges of the external environment". It presents the economic, legal and political environments. Meanwhile, it adds the study of the geographical, technological and cultural environments with all of their specific characteristics. The third part advances a contemporary strategic analysis, detailing the competition on a global market, the corporate social responsibility as a possible source of competitive advantage, the activities of the marketing mix, the process of business internalization, as well as the correspondent strategies, the characteristics of the enterprises risk management and the growth strategies in crises conditions. We live in a global world. Such a statement is not only modern but defining our entire human society during its history. Socrates said a long time ago: "I am not a citizen of Athens or Greece, but of the entire world".

Global Perspectives on Media, Politics, Immigration, Advertising, and Social Networking
Global Perspectives on Media, Politics, Immigration, Advertising, and Social Networking

Author: Yahya R. Kamalipour

Publisher: Cambridge Scholars Publishing

Published: 2019-08-12

Total Pages: 290

ISBN-13: 1527538346

DOWNLOAD EBOOK

This eclectic and multicultural volume contains 17 papers, authored or co-authored by 25 scholars and doctoral students representing 11 countries. They discuss a wide range of global issues, including immigration, marginalization, identity, mass media, politics, social networking, education, digital media, advertising, and globalization. This book will be an excellent supplement to senior and graduate-level courses in international communication, cultural studies, mass media, journalism, global studies, political communication, intercultural communication, and related subjects.