The Economics of Commodity Promotion Programs
The Economics of Commodity Promotion Programs

Author: Harry Mason Kaiser

Publisher: Peter Lang

Published: 2005

Total Pages: 448

ISBN-13: 9780820472713

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Mandated agricultural commodity promotion programs - such as «Got Milk» - are highly visible, economically important, and controversial. In recent years, these programs have spent more than $1 billion on generic commodity promotion. They are authorized by producer referenda and funded using mandatory commodity taxes on producers and/or handlers. These programs have been the subject of much dispute and litigation, especially in California, which is home to a large number of them. This book takes a comprehensive look at the economic consequences and the resulting legal implications of commodity promotion programs in California, and distills the key consequences for similar programs on a national scale.

Quest for the Perfect Strawberry
Quest for the Perfect Strawberry

Author: Herbert Baum

Publisher: iUniverse

Published: 2005

Total Pages: 232

ISBN-13: 0595377084

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"Baum's book provides a wealth of heretofore unavailable information on marketing in the strawberry industry. It contains invaluable insights by an insider gleaned from many years of experience. It is required reading for anyone with an interest in the industry." -Dr. George Tolley, professor emeritus, University of Chicago "Quest is an important resource for anybody involved in production and marketing of strawberries. [It] provides a needed analysis of commodity board marketing plans, but it also chronicles much history of California agriculture by recording the development of the strawberry industry from a localized, fragmented small farm economy into a corporate age production system." -Tom Am Rhein, strawberry grower and Vice President of Operations, Naturipe Berry Growers "The history of the California strawberry industry, captured by Herb Baum, must be studied to appreciate the economic dilemma of California farmers and the seemingly inadequate support of commodity boards and university research programs. Ten years from now, as a new generation becomes farmers and industry leaders, Quest will be even more important." -Larry Galper, retired strawberry grower and industry leader/activist