According to the author, environmentalists have not been sufficiently savvy about communicating their message. This field guide and instruction manual for activists, philanthropists, and organizers discusses how to recruit members and donors through the mail; how to communicate with your constituents to keep them involved, active, and renewing; how to publicize your cause; and how to obtain major gifts. Paper edition (unseen), $24.95. Annotation copyright by Book News, Inc., Portland, OR
Beamish argues that the key to saving and restoring our environment is "getting the word out." As a former director of communications for the National Audubon Society and a consultant to an array of environmental, cultural, and educational groups, he draws on thirty years of experience to show what works and what doesn't for every type of organization - large and small, rich and poor, established and newly conceived. Much of the advice in the book is based on his recent efforts to save one of the largest natural areas in the eastern United States - the Adirondack Park of New York State. Beamish describes how in just three years his organization quintupled its support through an aggressive direct-mail campaign, kept its surging membership informed and active, flooded politicians with mail at every critical juncture, and used the power of the press to spread its message far and wide.
A new edition of the 1989 classic that received the American Society for Landscape Architects' Honor Award and the Historic Preservation Book Prize. This thoroughly revised and updated second edition reports on changes in conservation over the last eight years. It includes new case studies, more than 50 new illustrations, a section on heritage tourism, and much more. 235 illustrations.
The conservation of biological diversity depends on people's knowledge and actions. This book presents the theory and practice for creating effective education and outreach programmes for conservation. The authors describe an exciting array of techniques for enhancing school resources, marketing environmental messages, using social media, developing partnerships for conservation, and designing on-site programmes for parks and community centres. Vivid case studies from around the world illustrate techniques and describe planning, implementation, and evaluation procedures, enabling readers to implement their own new ideas effectively. Conservation Education and Outreach Techniques, now in its second edition and updated throughout, includes twelve chapters illustrated with numerous photographs showing education and outreach programmes in action, each incorporating an extensive bibliography. Helpful text boxes provide practical tips, guidelines, and recommendations for further exploration of the chapter topics. This book will be particularly relevant to conservation scientists, resource managers, environmental educators, students, and citizen activists. It will also serve as a handy reference and a comprehensive text for a variety of natural resource and environmental professionals.
Barbara McMartin narrates the history of Adirondack environmental policy in depth, beginning with the 1970 formation of the Adirondack Park Agency, set up to regulate private development and to oversee the planning of public terrain. Although hailed as the most innovative land-use legislation of its time, it ignited a wildfire of controversy, creating a landscape of conflict. Park residents protested. Government stood firm. Over the decades, disparate groups have sought to shape an effective program to protect Adirondack wildland but cannot seem to work together. This is the first comprehensive account of that ongoing drama: a stirring story of the environmental movement, public action, and government failure and success.
Environmental professionals can no longer simply publish research in technical journals. Informing the public is now a critical part of the job. Environmental Communication demonstrates, step by step, how it’s done, and is an essential guide for communicating complex information to groups not familiar with scientific material. It addresses the entire communications process, from message planning, audience analysis and media relations to public speaking - skills a good communicator must master for effective public dialogue. Environmental Communication provides all the knowledge and tools you need to reach your target audience in a persuasive and highly professional manner. "This book will certainly help produce the skills for environmental communications sorely needed for industry, government and non-profit groups as well as an informed public". Sol P. Baltimore, Director, Environmental Communications and Adjunct faculty, Hazardous Waste management program, Department of Chemical Engineering, College of Engineering, Wayne State University, Detroit, Michigan. "All environmental education professionals agree that the practice of good communications is essential for the success of any program. This book provides practical skills for this concern". Ju Chou, Associate Professor, Graduate Institute of Environmental Education National Taiwan Normal University Taipei, Taiwan
