Digital and Social Media Marketing
Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Virtual Art
Virtual Art

Author: Oliver Grau

Publisher: MIT Press

Published: 2004-09-17

Total Pages: 438

ISBN-13: 9780262572231

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An overview of the art historical antecedents to virtual reality and the impact of virtual reality on contemporary conceptions of art. Although many people view virtual reality as a totally new phenomenon, it has its foundations in an unrecognized history of immersive images. Indeed, the search for illusionary visual space can be traced back to antiquity. In this book, Oliver Grau shows how virtual art fits into the art history of illusion and immersion. He describes the metamorphosis of the concepts of art and the image and relates those concepts to interactive art, interface design, agents, telepresence, and image evolution. Grau retells art history as media history, helping us to understand the phenomenon of virtual reality beyond the hype. Grau shows how each epoch used the technical means available to produce maximum illusion. He discusses frescoes such as those in the Villa dei Misteri in Pompeii and the gardens of the Villa Livia near Primaporta, Renaissance and Baroque illusion spaces, and panoramas, which were the most developed form of illusion achieved through traditional methods of painting and the mass image medium before film. Through a detailed analysis of perhaps the most important German panorama, Anton von Werner's 1883 The Battle of Sedan, Grau shows how immersion produced emotional responses. He traces immersive cinema through Cinerama, Sensorama, Expanded Cinema, 3-D, Omnimax and IMAX, and the head mounted display with its military origins. He also examines those characteristics of virtual reality that distinguish it from earlier forms of illusionary art. His analysis draws on the work of contemporary artists and groups ART+COM, Maurice Benayoun, Charlotte Davies, Monika Fleischmann, Ken Goldberg, Agnes Hegedues, Eduardo Kac, Knowbotic Research, Laurent Mignonneau, Michael Naimark, Simon Penny, Daniela Plewe, Paul Sermon, Jeffrey Shaw, Karl Sims, Christa Sommerer, and Wolfgang Strauss. Grau offers not just a history of illusionary space but also a theoretical framework for analyzing its phenomenologies, functions, and strategies throughout history and into the future.

Enabling the Business of Agriculture 2019
Enabling the Business of Agriculture 2019

Author: World Bank Group

Publisher: World Bank Publications

Published: 2019-11-18

Total Pages: 512

ISBN-13: 1464813884

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Enabling the Business of Agriculture 2019 presents indicators that measure the laws, regulations and bureaucratic processes that affect farmers in 101 countries. The study covers eight thematic areas: supplying seed, registering fertilizer, securing water, registering machinery, sustaining livestock, protecting plant health, trading food and accessing finance. The report highlights global best performers and countries that made the most significant regulatory improvements in support of farmers.

The Technological and Economic Future of Nuclear Power
The Technological and Economic Future of Nuclear Power

Author: Reinhard Haas

Publisher: Springer

Published: 2019-01-01

Total Pages: 385

ISBN-13: 3658259876

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This open access book discusses the eroding economics of nuclear power for electricity generation as well as technical, legal, and political acceptance issues. The use of nuclear power for electricity generation is still a heavily disputed issue. Aside from technical risks, safety issues, and the unsolved problem of nuclear waste disposal, the economic performance is currently a major barrier. In recent years, the costs have skyrocketed especially in the European countries and North America. At the same time, the costs of alternatives such as photovoltaics and wind power have significantly decreased. Contents History and Current Status of the World Nuclear Industry The Dramatic Decrease of the Economics of Nuclear Power Nuclear Policy in the EU The Legacy of Csernobyl and Fukushima Nuclear Waste and Decommissioning of Nuclear Power Plants Alternatives: Heading Towards Sustainable Electricity Systems Target Groups Researchers and students in the fields of political, economic and technical sciences Energy (policy) experts, nuclear energy experts and practitioners, economists, engineers, consultants, civil society organizations The Editors Prof. Dr. Reinhard Haas is University Professor of energy economics at the Institute of Energy Systems and Electric Drives at Technische Universität Wien, Austria. PD Dr. Lutz Mez is Associate Professor at the Department for Political and Social Sciences of Freie Universität Berlin, Germany. PD Dr. Amela Ajanovic is a senior researcher and lecturer at the Institute of Energy Systems and Electrical Drives at Technische Universität Wien, Austria.--

An Opportunity for a Different Peru
An Opportunity for a Different Peru

Author: Marcelo Giugale

Publisher: World Bank Publications

Published: 2007

Total Pages: 860

ISBN-13: 082136863X

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For the first time in the republican history of Peru, the presidential transition takes place in democracy, social peace, fast economic growth and favorable world markets. In other words, there has never been a better chance to build a different Peru - a richer country, more equal and governable. There are multiple ways to achieve that goal. New reforms must stem from a widespread and participatory debate, one of a common vision conceived for and by Peruvians. This book aims at making a technical and independent contribution to such debate; it summarizes the knowledge available about the challenges to be faced by the new administration. The study does not recommend silver bullets, but suggests policy options. It is based on the analysis of the current reality and in six decades of relationships with Peru, in which the Bank has implemented more than 100 projects and prepared more than 500 technical reports covering the wide range of development topics. When necessary, the study provides lessons that the Bank has learned elsewhere. The study provides a conceptual framework to the analysis of the country's 34 economic sectors and the two historical perspectives behind them. In doing so, it offers a comprehensive reform agenda that sheds light on possible priorities and courses of action.

Enhancing Synergies in a Collaborative Environment
Enhancing Synergies in a Collaborative Environment

Author: Pablo Cortés

Publisher: Springer

Published: 2015-02-04

Total Pages: 370

ISBN-13: 3319140787

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This volume contains a selection of the best papers presented at the 8th International Conference on Industrial Engineering and Industrial Management, XX International Conference on Industrial Engineering and Operations Management, and International IIE Conference 2014, hosted by ADINGOR, ABEPRO and the IIE, whose mission is to promote links between researchers and practitioners from different branches, to enhance an interdisciplinary perspective of industrial engineering and management. The conference topics covered: operations research, modelling and simulation, computer and information systems, operations research, scheduling and sequencing, logistics, production and information systems, supply chain and logistics, transportation, lean management, production planning and control, production system design, reliability and maintenance, quality management, sustainability and eco-efficiency, marketing and consumer behavior, business administration and strategic management, economic and financial management, technological and organizational innovation, strategy and entrepreneurship, economics engineering, enterprise engineering, global operations and cultural factors, operations strategy and performance, management social responsibility, environment and sustainability. This book will be of interest to researchers and practitioners working in any of the fields mentioned above.

Activated Sludge Separation Problems
Activated Sludge Separation Problems

Author: Valter Tandoi

Publisher: IWA Publishing

Published: 2017-09-15

Total Pages: 324

ISBN-13: 1780408633

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Activated Sludge Separation Problems: Theory, Control Measures, Practical Experiences, Second Edition, describes the most common activated sludge separation problems and explains the main reasons for the growth of the different filamentous microorganisms in activated sludge. The book summarizes the identification techniques for important groups of activated sludge microorganisms both based on conventional microscopic analysis and using the biological molecular tools available today (FISH and PCR). This new edition, with 70% new and updated material, also provides explanation of basic activated sludge process principles and of parameters necessary for process control and operation. The theory of secondary clarifies is described to the extent necessary for understanding the construction and operation of secondary clarifiers. The activated sludge reactor and secondary clarifies are treated as one system and the interactions are explained. The wide range of experiences around the world is documented and the methods to avoid the proliferation of these organisms are presented and critically reviewed. Activated Sludge Separation Problems consists of six chapters, presenting up-to-date technical and scientific aspects of these processes. The new edition also features an extended list of literature references for further reading. The book will be a valuable help for students of environmental engineering, wastewater specialists, plant operators and designers of activated sludge plants. It is also useful for specialists in wastewater operation laboratories, especially for those studying activated sludge separation properties.

National Urban Policies in the European Union
National Urban Policies in the European Union

Author: Leo Van Den Berg

Publisher: Routledge

Published: 2018-12-20

Total Pages: 464

ISBN-13: 0429820275

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First published in 1998, this collection of essays compares the implementation of urban policies in 15 different countries across the European Union, with most articles’ contributors hailing from their subject nation. The contributors include experts in geography and spatial, town, transport and urban planning, and their contributions reflect fundamental changes in the economy, technology, demography and politics of European towns and cities. They ask four main questions: what the urban development pattern is, what administrative and financial relations between national authorities and cities exist, which issues the national authorities consider to be prominent and how this impacts on the national urban planning policies. Through the provision of national perspectives, they ask what can be learned through the comparison of how each region has tailored its perspective and strategy.

bookdown
bookdown

Author: Yihui Xie

Publisher: CRC Press

Published: 2016-12-12

Total Pages: 140

ISBN-13: 1351792601

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bookdown: Authoring Books and Technical Documents with R Markdown presents a much easier way to write books and technical publications than traditional tools such as LaTeX and Word. The bookdown package inherits the simplicity of syntax and flexibility for data analysis from R Markdown, and extends R Markdown for technical writing, so that you can make better use of document elements such as figures, tables, equations, theorems, citations, and references. Similar to LaTeX, you can number and cross-reference these elements with bookdown. Your document can even include live examples so readers can interact with them while reading the book. The book can be rendered to multiple output formats, including LaTeX/PDF, HTML, EPUB, and Word, thus making it easy to put your documents online. The style and theme of these output formats can be customized. We used books and R primarily for examples in this book, but bookdown is not only for books or R. Most features introduced in this book also apply to other types of publications: journal papers, reports, dissertations, course handouts, study notes, and even novels. You do not have to use R, either. Other choices of computing languages include Python, C, C++, SQL, Bash, Stan, JavaScript, and so on, although R is best supported. You can also leave out computing, for example, to write a fiction. This book itself is an example of publishing with bookdown and R Markdown, and its source is fully available on GitHub.

Customer Loyalty and Brand Management
Customer Loyalty and Brand Management

Author: María Jesús Yagüe Guillén

Publisher: MDPI

Published: 2019-09-23

Total Pages: 122

ISBN-13: 3039213350

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Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience—among other issues—and contribute to improving a brand’s portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).