Handbook of European Social Policy
Handbook of European Social Policy

Author: Patricia Kennett

Publisher: Edward Elgar Publishing

Published: 2017-08-25

Total Pages: 481

ISBN-13: 178347646X

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This Handbook will comprise of 29 original pieces from key contributors to the field of European social policy. It is intended to capture the ‘state of the art’ in European social policy and to generate and contribute to debates on the the future of European social policy in the 21st Century. It will be a comprehensive and authoritative resource for research and teaching covering themes and policy areas including social exclusion, pensions, education, children and family, as well as mobility and migration, multiculturalism, and climate change.

Representation and Derivation in the Theory of Grammar
Representation and Derivation in the Theory of Grammar

Author: H. Haider

Publisher: Springer Science & Business Media

Published: 2012-12-06

Total Pages: 317

ISBN-13: 9401134464

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Derivation or Representation? Hubert Haider & Klaus Netter 1 The Issue Derivation and Representation - these keywords refer both to a conceptual as well as to an empirical issue. Transformational grammar was in its outset (Chomsky 1957, 1975) a derivational theory which characterized a well-formed sentence by its derivation, i.e. a set of syntactic representations defined by a set of rules that map one representation into another. The set of mapping rules, the transformations, eventually became more and more abstract and were trivialized into a single one, namely "move a" , a general movement-rule. The constraints on movement were singled out in systems of principles that ap ply to the resulting representations, i.e. the configurations containing a moved element and its extraction site, the trace. The introduction of trace-theory (d. Chomsky 1977, ch.3 §17, ch. 4) in principle opened up the possibility of com pletely abandoning movement and generating the possible outputs of movement directly, i.e. as structures that contain gaps representing the extraction sites.

Applying structuralist semiotics to brand image research
Applying structuralist semiotics to brand image research

Author: George Rossolatos

Publisher: George Rossolatos

Published: 2013

Total Pages: 83

ISBN-13: 1105767116

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The aim of this paper is to display a conceptual and methodological framework for brand image research by drawing on the discipline of structuralist semiotics. Upon a critical review of existing research from key authors in the brand semiotics literature and through an engagement with the concept of brand image as formulated by key authors in the marketing literature, a semiotic model is furnished for the formation of brand image and brand identity. By drawing on the structuration process of brand image along the three major strata in a brand's signification trajectory, and the key operations of reduction, redundancy, recurrence, isotopy, homologation, I focus more narrowly on how the chaining [enchaînement] of elements from the three strata is effected with view to addressing how brand image may be operationalised in structuralist semiotic terms vis a vis a brand's intended positioning, how it may be linked to a brand's advertising discourse and how the conceptual framework may yield a platform for ongoing brand image analysis and management.

Phenomenology and the Human Positioning in the Cosmos
Phenomenology and the Human Positioning in the Cosmos

Author: Anna-Teresa Tymieniecka

Publisher: Springer Science & Business Media

Published: 2012-10-24

Total Pages: 397

ISBN-13: 9400747950

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The classic conception of human transcendental consciousness assumes its self-supporting existential status within the horizon of life-world, nature and earth. Yet this assumed absoluteness does not entail the nature of its powers, neither their constitutive force. This latter call for an existential source reaching beyond the generative life-world network. Transcendental consciousness, having lost its absolute status (its point of reference) it is the role of the logos to lay down the harmonious positioning in the cosmic sphere of the all, establishing an original foundation of phenomenology in the primogenital ontopoiesis of life. ​

Metatheory for the Twenty-First Century
Metatheory for the Twenty-First Century

Author: Roy Bhaskar

Publisher: Routledge

Published: 2015-12-14

Total Pages: 359

ISBN-13: 1317423836

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Metatheory for the 21st Century is one of the many exciting results of over four years of in-depth engagement between two communities of scholar-practitioners: critical realism and integral theory. Building on its origins at a symposium in Luxembourg in 2010, this book examines the points of connection and divergence between critical realism and integral theory, arguably two of the most comprehensive and sophisticated contemporary metatheories. The Luxembourg symposium and the four more that followed explored the possibilities for their cross-pollination, culminating in five positions on their potential for integration, and began the process of fashioning a whole new evolutionary trajectory for both integral theory and critical realism. The contributors to this book bring together critical realism and integral theory in order to explore the potential of this collaboration for the advancement of both. Highlighting the ways in which these metatheories can transform scholarship and address the most pressing global issues of the 21st century, this book will be of interest to students, scholars and practitioners in the areas of metatheory, philosophy, social theory, critical realism, integral theory and current affairs more generally.

Brand Equity Planning with Structuralist Rhetorical Semiotics
Brand Equity Planning with Structuralist Rhetorical Semiotics

Author: Rossolatos, George

Publisher: kassel university press GmbH

Published: 2014-01-01

Total Pages: 897

ISBN-13: 3862197069

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Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to addressing a crucial gap in the existing marketing and semiotic literatures concerning how advertising multimodal textual elements may be transformed into brand associations, with an emphasis on rhetorical relata as modes of connectivity between a brand’s surface and depth grammar. The scope of this project is inter-disciplinary, spanning research areas such as brand equity, structuralist semiotics, textual semiotics, visual and film semiotics, multimodal rhetoric, Film theory, psychoanalysis. The proposed connectionist model of the brand trajectory of signification is operationalized through a methodological framework that encompasses a structuralist semiotic interpretative approach to the textual formation of brand equity, supported by quantitative content analysis with the aid of the software Atlas.ti and the application of multivariate mapping techniques.

A Deleuzian Century?
A Deleuzian Century?

Author: Ian Buchanan

Publisher: Duke University Press

Published: 1999

Total Pages: 284

ISBN-13: 9780822323921

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A critical engagement with the writings on Gilles Deleuze by scholars and translators of his work. Originally published as a special edition of SAQ, Summer, 1997, Vol. 96.3; it's both an introduction to and a critique of his work.