Market Research and Analysis

Market Research and Analysis

Author: MARCUS GONCALVES.

Publisher: Walter de Gruyter GmbH & Co KG

Published: 2024-07-30

Total Pages: 352

ISBN-13: 1501520024

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Market Research and Analysis: Methods, Design, and Data provides a comprehensive discussion of market research and analysis, covering key concepts, process descriptions, qualitative and quantitative techniques for market research and data analysis, and application scenarios. It is geared toward business management professionals and graduate students who want to enhance their skills in addressing management decision problems (MDP) and test results for statistical significance. Readers will appreciate the breadth anddepth of this subject, market research techniques, and how they are relevant to the business enterprise, whether it is a startup entrepreneurship or an established business organization. This book guides readers on conductingmarket research, developing and testing hypotheses, and solving business challenges. The structure is based on the six steps of the market research process: problem definition, development of an approach to the problem, research design formulation, fieldwork and data collection, data preparation, qualitative and quantitative analysis, statistical test of significance of results, report preparation, and presentation. FEATURES: Provides a general understanding of market research, what information it can provide, and how market and marketing managers can adequately use it Explains how to generate data and information by surveying and making observations of consumers and organizations Examines the main types of sampling plans and their advantages and disadvantages Investigates various quantitative and qualitative research methods and techniques, through data gathered during market research


Company and Industry Research

Company and Industry Research

Author: Hiromi Kubo

Publisher: Business Expert Press

Published: 2016-06-27

Total Pages: 151

ISBN-13: 1631570382

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The goal of this book is to describe information search strategies and techniques critical for business practitioners and to pinpoint credible sources of information on specific topics in company and industry research. In today’s information age, businesses have an ever-growing need to obtain quality information in a timely manner and incorporate it effectively into decision making, and when such a need occurs business managers often face a situation of performing information research themselves with a limited budget. Rather than frantically running searches on random websites with much time wasted, it is imperative that they understand the nature of business information research, develop a systematic plan for data collection, and use appropriate information from credible sources. Learning and becoming familiar with the significance of these information resources is a key for successful business research.


Business Geography and New Real Estate Market Analysis

Business Geography and New Real Estate Market Analysis

Author: Grant Ian Thrall

Publisher: Oxford University Press

Published: 2002-04-18

Total Pages: 274

ISBN-13: 0195360397

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This work focuses on integrating land-use location science with the technology of geographic information systems (GIS). The text describes the basic principles of location decision and the means for applying them in order to improve the real estate decision.