Gender Equality and Nation Branding in the Nordic Region

Gender Equality and Nation Branding in the Nordic Region

Author: Eirinn Larsen

Publisher: Routledge

Published: 2021-05-25

Total Pages: 220

ISBN-13: 1000408205

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This book explores how gender equality, a central part of the Nordic imaginary, is used in the political communication of Nordic states. The analyses presented move beyond conventional images and discourses of Nordic gender- and women-friendliness by critically investigating how and to what extent gender equality serves nation-branding in the Nordic region. Nation-branding is an unescapable part of globalisation, which is a market-oriented process dominated by the West and predicated on the creation of winners and losers. Hence, efforts to strengthen the national brand or reputation of specific Nordic countries with the aid of gender equality as a political and symbolic value inevitably help to reinforce already established global hierarchies where the Nordics play the role of moral superpower. This book comprises scholars from various fields of specialisation, and provides evidence and understanding for the growing interaction between gender-equality policies and nation-branding in all five Nordic countries. It does so by exploring a variety of policy fields and issues including women’s rights, foreign policy, rape and legislation, female quotas and business policies, in addition to the index industry. The rise of the global indexes has reproduced forceful images of the Nordic countries as frontrunners of gender equality, which indeed help the Nordic countries to further position themselves as ‘best at being good’. This book will be of great interest to students and scholars of Nordic gender equality in political science, sociology, law, criminology, political psychology and history, as well as those interested in nation branding, Nordic studies and exceptionalism. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781003017134, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.


Gender Equality and Nation Branding in the Nordic Region

Gender Equality and Nation Branding in the Nordic Region

Author: Cynthia H. Enloe

Publisher: Routledge

Published: 2021

Total Pages: 216

ISBN-13: 9781003017134

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This book explores how gender equality, a central part of the Nordic imaginary, is used in the political communication of Nordic states. The analyses presented move beyond conventional images and discourses of Nordic gender- and women-friendliness by critically investigating how and to what extent gender equality serves nation-branding in the Nordic region. Nation-branding is an unescapable part of globalisation, which is a market-oriented process dominated by the West and predicated on the creation of winners and losers. Hence, efforts to strengthen the national brand or reputation of specific Nordic countries with the aid of gender equality as a political and symbolic value inevitably help to reinforce already established global hierarchies where the Nordics play the role of moral superpower. This book comprises scholars from various fields of specialisation, and provides evidence and understanding for the growing interaction between gender-equality policies and nation-branding in all five Nordic countries. It does so by exploring a variety of policy fields and issues including women's rights, foreign policy, rape and legislation, female quotas and business policies, in addition to the index industry. The rise of the global indexes has reproduced forceful images of the Nordic countries as frontrunners of gender equality, which indeed help the Nordic countries to further position themselves as 'best at being good'. This book will be of great interest to students and scholars of Nordic gender equality in political science, sociology, law, criminology, political psychology and history, as well as those interested in nation branding, Nordic studies and exceptionalism. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781003017134, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.


Histories of Public Diplomacy and Nation Branding in the Nordic and Baltic Countries

Histories of Public Diplomacy and Nation Branding in the Nordic and Baltic Countries

Author: Louis Clerc

Publisher: BRILL

Published: 2015-09-29

Total Pages: 347

ISBN-13: 9004305491

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Histories of Public Diplomacy and Nation Branding in the Nordic and Baltic Countries provides an historical perspective on public diplomacy and nation branding in the Nordic and Baltic countries from 1900 to the present day. It highlights continuity and change in the efforts to strategically represent these nations abroad, and shows how a self-understanding of being peripheral has led to similarities in the deployed practices throughout the Nordic-Baltic region. Edited by Louis Clerc, Nikolas Glover and Paul Jordan, the volume examines a range of actors that have attempted to influence foreign opinions and strengthen their country’s political and commercial position. Variously labelled propaganda, information, diplomacy and branding, these constant efforts to enhance the national image abroad have affected how the nation has been imagined in the domestic context.


The Making and Circulation of Nordic Models, Ideas and Images

The Making and Circulation of Nordic Models, Ideas and Images

Author: Haldor Byrkjeflot

Publisher: Routledge

Published: 2021-10-19

Total Pages: 306

ISBN-13: 1000504034

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This critical and empirically based volume examines the multiple existing Nordic models, providing analytically innovative attention to the multitude of circulating ideas, images and experiences referred to as "Nordic". It addresses related paradoxes as well as patterns of circulation, claims about the exceptionality of Nordic models, and the diffusion and impact of Nordic experiences and ideas. Providing original case studies, the book further examines how the Nordic models have been constructed, transformed and circulated in time and in space. It investigates the actors and channels that have been involved in circulating models: journalists and media, bureaucrats and policy-makers, international organizations, national politicians and institutions, scholars, public diplomats and analyses where and why models have travelled. Finally, the book shows that Nordic models, perspectives, or ideas do not always originate in the Nordic region, nor do they always develop as deliberate efforts to promote Nordic interests. This book will be of key interest to Nordic and Scandinavian studies, European studies, and more broadly to history, sociology, political science, marketing, social policy, organizational theory and public management. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.


Critical Studies of Gender Equalities

Critical Studies of Gender Equalities

Author: Eva Magnusson

Publisher:

Published: 2008

Total Pages: 228

ISBN-13:

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There is an increasing awareness that gender equality is not something that just "is" in unproblematic and natural ways, but that it may be understood and packaged in several ways, with quite different consequences. It therefore makes good sense to ask, with the authors in this book, how gender equality is understood and practised in the Nordic countries, with their avowedly good record on gender equality measures. It makes especially good sense to look closely at the consequences and difficulties that arise out of the many-faceted meanings attached to "gender" and "equality" in politics and policies, as well as in daily life. In this book, eleven Nordic scholars offer critical analyses of current dislocations, dilemmas and contradictions in the field of Nordic gender equality. They have studied issues to do with constructing state and nation, regulating political practices and producing gendered subjectivities. The authors are affiliated with universities in Denmark, Finland, Norway and Sweden and united in seeing the need for a critical scholarly stance on Nordic gender equality policies and practices.


Nation Branding and International Politics

Nation Branding and International Politics

Author: Christopher S. Browning

Publisher: McGill-Queen's Press - MQUP

Published: 2023-10-15

Total Pages: 270

ISBN-13: 022801946X

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Nation branding is regarded as essential for competitiveness among countries, but the idea of branding nations is often derided as lacking seriousness. While nation branding has been on the radar of scholars of marketing, communication, and media studies, as well as political geography for decades, it has only made a small dent into the international relations field. In Nation Branding and International Politics Christopher Browning argues that international relations should take nation branding seriously. Nation branding not only involves the issues of culture, identity, and status – which are of principal concern to IR – but it is also a different and potentially fruitful way of reconceptualizing statehood. Mobilizing work on ontological security, anxiety, status, and distinction, and grounding the analysis in a broader historical context, Browning finds that nation branding is politically significant, though not necessarily for the reasons its advocates claim. Specifically, the book raises important questions about nation branding’s influence on the constitution of national identity, the reframing of citizenship, and the topography of contemporary geopolitics. Nation Branding and International Politics considers how status, prestige, and reputation are constructed and maintained in international society, and how, perhaps, this construction and maintenance may be changing – just as the practice of nation branding is changing.


Regulation of Gender - Discriminatory Advertising in the Nordic Countries

Regulation of Gender - Discriminatory Advertising in the Nordic Countries

Author: Kosunen, Niina

Publisher: Nordic Council of Ministers

Published: 2017-06-14

Total Pages: 153

ISBN-13: 9289350075

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Due to the media’s normative power to reflect daily life and to shape our understanding of gender, media plays a vital role in constructing – or deconstructing – gender equality. In modern societies, the advertising industry plays a major role in the media landscape. In the Nordic countries gender discriminatory advertising has been on the public agenda since the 1970s and 1980s, the time when gender equality legislation was adopted. However, the Nordic countries have chosen different ways of combating and regulating gender discriminatory advertising. This report presents results of a survey on how gender-discriminatory advertising is regulated in the Nordic countries. The survey was conducted as part of a project on gender equality in the media carried out during the Finnish presidency of the Nordic Council of Ministers in 2016


Feminisms in the Nordic Region

Feminisms in the Nordic Region

Author: Suvi Keskinen

Publisher: Springer Nature

Published: 2020-11-30

Total Pages: 262

ISBN-13: 3030534642

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This book explores how feminist movements in the Nordic region challenge the increasing gender, race and class inequalities following the global economic crisis, neoliberal capitalism and austerity politics, and how they position themselves in the face of the rise of nationalism and right-wing populism. The book contextualizes these recent events in the long histories of racial and colonial power relations embedded in Nordic societies and their gender equality and welfare state regimes. It examines the role of whiteness and racism and seeks to decolonize feminist knowledge and genealogies of feminist movements in the region. The contributions provide in-depth knowledge on the different orientations, dilemmas and tactics that feminisms develop in these challenging times and show the centrality of antiracist and decolonizing critiques of feminisms. They further highlight the strategies of feminist and related antiracist and indigenous movements in regards to ideas about hope, solidarity, intersectionality, and social justice. Chapters 6, 7, 9 and 10 are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.


Challenging the Myth of Gender Equality in Sweden

Challenging the Myth of Gender Equality in Sweden

Author: Gabriele Griffin

Publisher: Policy Press

Published: 2016-03-16

Total Pages: 232

ISBN-13: 1447326008

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Sweden is often considered one of the most gender-equal countries in the world and held up as a model to follow, but the reality is more complex. This is the first book to explode the myth of Swedish gender equality, both offering a new perspective for an international audience, and suggesting how equality might be rethought more generally. While the authors argue that the gender-equality mantra in Sweden has led to a society with increased opportunities for some, they also assert that the dominant norm of gender equality has become nationalistic and builds upon heteronormative and racial principles. Examining the changing meanings and parameters of gender equality against the country's social-democratic tradition and in the light of contemporary neoliberal ideologies, the book constitutes an urgent contribution to the debates about gender-equality policies and politics.


Nordic Best Practices

Nordic Best Practices

Author: Marika Bröckl

Publisher: Nordic Council of Ministers

Published: 2016

Total Pages: 118

ISBN-13: 9289344598

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The working group on Sustainable Consumption and Production, under the Nordic Council of Ministers requested consultants from Gaia to identify, write out and publish best practice cases of sustainable consumption and production on the UNEP SCP Clearinghouse. This report presents nineteen initiatives that cover two particular themes: 1) Sustainable Lifestyles and Education and 2) Sustainable Public Procurement. The cases have also been added into the UNEP's 10 Year Frame-work Program (10YFP) information platform, the SCP Clearinghouse which is a concrete result of Rio+20. The objective is to enhance international cooperation in order to accelerate a shift towards sustainable consumption and production in developed and developing countries. The SCP Clearinghouse is a web-based information sharing tool, which can be used by different actors as an inspiration for advancing SCP worldwide.