Gen Z, Explained
Gen Z, Explained

Author: Roberta Katz

Publisher: University of Chicago Press

Published: 2022-10-26

Total Pages: 275

ISBN-13: 0226823962

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An optimistic and nuanced portrait of a generation that has much to teach us about how to live and collaborate in our digital world. Born since the mid-1990s, members of Generation Z comprise the first generation never to know the world without the internet, and the most diverse generation yet. As Gen Z starts to emerge into adulthood and enter the workforce, what do we really know about them? And what can we learn from them? Gen Z, Explained is the authoritative portrait of this significant generation. It draws on extensive interviews that display this generation’s candor, surveys that explore their views and attitudes, and a vast database of their astonishingly inventive lexicon to build a comprehensive picture of their values, daily lives, and outlook. Gen Z emerges here as an extraordinarily thoughtful, promising, and perceptive generation that is sounding a warning to their elders about the world around them—a warning of a complexity and depth the “OK Boomer” phenomenon can only suggest. ​ Much of the existing literature about Gen Z has been highly judgmental. In contrast, this book provides a deep and nuanced understanding of a generation facing a future of enormous challenges, from climate change to civil unrest. What’s more, they are facing this future head-on, relying on themselves and their peers to work collaboratively to solve these problems. As Gen Z, Explained shows, this group of young people is as compassionate and imaginative as any that has come before, and understanding the way they tackle problems may enable us to envision new kinds of solutions. This portrait of Gen Z is ultimately an optimistic one, suggesting they have something to teach all of us about how to live and thrive in this digital world.

Hello Gen Z
Hello Gen Z

Author: Claire Madden

Publisher: Hello Clarity

Published: 2019-12-01

Total Pages: 262

ISBN-13: 0648170411

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Meet Generation Z
Meet Generation Z

Author: James Emery White

Publisher: Baker Books

Published: 2017-01-17

Total Pages: 231

ISBN-13: 1493406434

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Move over Boomers, Xers, and Millennials; there's a new generation--making up more than 25 percent of the US population--that represents a seismic cultural shift. Born approximately between 1993 and 2012, Generation Z is the first truly post-Christian generation, and they are poised to challenge every church to rethink its role in light of a rapidly changing culture. From the award-winning author of The Rise of the Nones comes this enlightening introduction to the youngest generation. James Emery White explains who this generation is, how it came to be, and the impact it is likely to have on the nation and the faith. Then he reintroduces us to the ancient countercultural model of the early church, arguing that this is the model Christian leaders must adopt and adapt if we are to reach members of Generation Z with the gospel. He helps readers rethink evangelistic and apologetic methods, cultivate a culture of invitation, and communicate with this connected generation where they are. Pastors, ministry leaders, youth workers, and parents will find this an essential and hopeful resource.

The Gen-Z Book
The Gen-Z Book

Author: Riya Goel

Publisher:

Published: 2021-04-26

Total Pages: 264

ISBN-13: 9781636768267

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Who is Gen-Z? Why are Gen-Zers always online? Why should you care about Gen-Z? The Gen-Z Book: The A to Z About Gen-Z answers those questions and more. Readers will understand what Generation Z is all about, why they are important, the impact they are making on our world today, and why we should value them. This book explores the intersection of Gen-Z, technology, and change, and encourages other generations to work with Gen-Z to create a more equitable future for all. You will love this book if you care about the future. Whether you're a teacher, parent, politician, business owner, or a Gen-Zer yourself, everyone can find value in this book. Gen-Z is the largest and most diverse generation to date, and it is to everyone's benefit to understand how Gen-Z operates.

iGen
iGen

Author: Jean M. Twenge

Publisher: Simon and Schuster

Published: 2017-08-22

Total Pages: 452

ISBN-13: 1501152025

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As seen in Time, USA TODAY, The Atlantic, The Wall Street Journal, and on CBS This Morning, BBC, PBS, CNN, and NPR, iGen is crucial reading to understand how the children, teens, and young adults born in the mid-1990s and later are vastly different from their Millennial predecessors, and from any other generation. With generational divides wider than ever, parents, educators, and employers have an urgent need to understand today’s rising generation of teens and young adults. Born in the mid-1990s up to the mid-2000s, iGen is the first generation to spend their entire adolescence in the age of the smartphone. With social media and texting replacing other activities, iGen spends less time with their friends in person—perhaps contributing to their unprecedented levels of anxiety, depression, and loneliness. But technology is not the only thing that makes iGen distinct from every generation before them; they are also different in how they spend their time, how they behave, and in their attitudes toward religion, sexuality, and politics. They socialize in completely new ways, reject once sacred social taboos, and want different things from their lives and careers. More than previous generations, they are obsessed with safety, focused on tolerance, and have no patience for inequality. With the first members of iGen just graduating from college, we all need to understand them: friends and family need to look out for them; businesses must figure out how to recruit them and sell to them; colleges and universities must know how to educate and guide them. And members of iGen also need to understand themselves as they communicate with their elders and explain their views to their older peers. Because where iGen goes, so goes our nation—and the world.

Marketing to Gen Z
Marketing to Gen Z

Author: Jeff Fromm

Publisher: AMACOM

Published: 2018-03-26

Total Pages: 247

ISBN-13: 0814439284

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With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!

Generation Z
Generation Z

Author: Billy Wilson

Publisher: Simon and Schuster

Published: 2021-10-19

Total Pages: 97

ISBN-13: 1637630271

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GENERATION Z is called and equipped to rise above the global storm we are experiencing and initiate the greatest awakening our world has ever seen. They are ready. They are willing. They are born for the storm. Generation Z is officially the largest generation in the world today. They are creative, driven, entrepreneurial, and technologically advanced. Generation Z comes of age in an unique time. This generation is surrounded by turbulence: a global pandemic, racial tensions, political upheaval, economic unrest, and social tensions not experienced by previous generations. They live in a tumultuous life-sea where the waves are high, the winds are strong, the intensity is unceasing, and the challenges feel insurmountable. This new generation, born between 1997 and 2012, has never witnessed a calm sea. Social harmony, economic stability, physical tranquility, and domestic peace have all been very distant during this period. While those from earlier generations are often disturbed by it all, Generation Z considers these storms a part of their existence. They are survivors, and they are being equipped by God for maximum kingdom impact during a time when the world needs them the most. Generation Z: Born for the Storm is written as a book of hope for this new generation. It examines the environment surrounding Gen Z and tries to understand who they are. It also looks at the unique qualities God is forming in Gen Z believers. The book inspirationally describes qualities already emerging and predicts qualities that will emerge as Gen Zers take their place of leadership in the world. Each chapter focuses on a person or persons from the Bible whose names begin with “Z” and who embody qualities God is forming in this new generation. This is not an exhaustive volume on Gen Z. It is simply a snapshot in time connected to the timeless truths of Scripture that will help us reflect upon, respond to, and empower the most important generation to ever live. Their potential is beyond description. Gen Z will take the negative circumstances they have been given and, by God’s grace, turn them into positives. Generation Z is ready. God is equipping. The Holy Spirit is moving. The world is waiting. The winds are blowing, and the waves are roaring. Spiritual history is going to be made because Generation Z is born for the storm.

Fight
Fight

Author: John Della Volpe

Publisher: St. Martin's Press

Published: 2022-01-18

Total Pages: 146

ISBN-13: 1250260477

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From John Della Volpe, the director of polling at the Harvard Institute of Politics, Fight is an exploration of Gen Z, the issues that matter most to them, and how they will shape the future. 9/11. The war on terror. Hurricane Katrina. The 2008 financial crisis. The housing crisis. The opioid epidemic. Mass school shootings. Global warming. The Trump presidency. COVID-19. Since they were born, Generation Z (also known as "zoomers")—those born from the late 1990s to early 2000s—have been faced with an onslaught of turmoil, destruction and instability unprecedented in modern history. And it shows: they are more stressed, anxious, and depressed than previous generations, a phenomenon John Della Volpe has documented heavily through decades of meeting with groups of young Americans across the country. But Gen Z has not buckled under this tremendous weight. On the contrary, they have organized around issues from gun control to racial and environmental justice to economic equity, becoming more politically engaged than their elders, and showing a unique willingness to disrupt the status quo. In Fight: How Gen Z Is Channeling Their Passion and Fear to Save America, Della Volpe draws on his vast experience to show the largest forces shaping zoomers' lives, the issues they care most about, and how they are—despite older Americans' efforts to label Gen Z as overly sensitive, lazy, and entitled—rising to the unprecedented challenges of their time to take control of their country and our future.

Generation Z
Generation Z

Author: Corey Seemiller

Publisher:

Published: 2018-10-19

Total Pages: 321

ISBN-13: 9781138337312

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No other generation in history has received as much coverage as the Millennial generation. Books, Google searches, blogs, and news articles are everywhere about them. Yet, Generation Z is comprised of our youth and young adults today and has received very little attention comparatively. Those in Generation Z are among our youngest consumers, students, colleagues, constituents, voters, and neighbors. Being able to better understand who they are and how they see the world can be helpful in effectively working with, teaching, supervising, and leading them. Generation Z: A Century in the Making offers insight into nearly every aspect of the lives of those in Generation Z, including a focus on their career aspirations, religious beliefs and practices, entertainment and hobbies, social concerns, relationships with friends and family, health and wellness, money management, civic engagement, communication styles, political ideologies, technology use, and educational preferences. Drawing from an unprecedented number of studies with higher education research institutions, market research firms such as Pew and Census, other generational researchers and industry leaders, this is the authoritative defining work on Generation Z that market researchers, consumer behaviour specialists, and employers sorely need - and it is a fascinating read for anyone interested in the sociology of generations.