The Guerrilla Marketing Handbook
The Guerrilla Marketing Handbook

Author: Jay Conrad Levinson

Publisher: Houghton Mifflin Harcourt

Published: 1994

Total Pages: 404

ISBN-13: 9780395700136

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Marketing strategy for maximum return, for large & small businesses.

Starting Your Career as a Freelance Illustrator or Graphic Designer
Starting Your Career as a Freelance Illustrator or Graphic Designer

Author: Michael Fleishman

Publisher: Simon and Schuster

Published: 2012-01-13

Total Pages: 305

ISBN-13: 1581159323

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Technology has sent shockwaves of change through the world of commercial art. Digital illustration and design, online portfolio sites, and the proliferation of stock art have radically changed the way that illustrators and graphic designers work. What has not changed, however, is the wealth of illustrators and graphic designers hoping to turn their talent into freelance success. More than ever, artists face questions such as how to get started, how to sell their work, how to promote themselves, and what to do once they are working. For those embarking on freelance careers in illustration or graphic design, the answers have arrived. A twenty-five year veteran in the field, Michael Fleishman, has detailed every business aspect of commercial art in Starting Your Career as a Freelance Illustrator or Graphic Designer.

The Self-promoting Musician
The Self-promoting Musician

Author:

Publisher: Hal Leonard Corporation

Published: 2000-01-01

Total Pages: 268

ISBN-13: 9780634006449

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Take charge of your career with these do-it-yourself strategies for independent music success! Peter Spellman, the Director of the Career Development Center at Berklee, gives tips on how to: write a business plan, create press kits, use the Internet to boost your career, customize your demos for maximum exposure, get better gigs and airplay, network successfully, and create the industry buzz you need to succeed. A must-read for every aspiring musician!

The Freelance Writer's E-Publishing Guidebook
The Freelance Writer's E-Publishing Guidebook

Author: Anne Hart

Publisher: iUniverse

Published: 2001-06-24

Total Pages: 693

ISBN-13: 0595189520

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Your Mentor's Complete Guide to 25+ Freelance Writing and Digital Video Businesses and Other Home-based Online Businessess in E-Publishing and the Digital Media. Also part two is writing skills techniques.

Cover Letters, Follow-Ups, Queries and Book Proposals
Cover Letters, Follow-Ups, Queries and Book Proposals

Author: Anne Hart

Publisher: iUniverse

Published: 2004

Total Pages: 294

ISBN-13: 0595316638

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Once your cover letter is positioned first to be noticed, then how do you position the letters to be noticed for the longest time in a number of situations? What kind of thank-you letters work best? How do you ask for help in finding a job from a letter to a stranger, acquaintance, or business networking contact? How do you write a cover letter that will never be misinterpreted as a sales pitch or autobiography? How do you plan, write, and format an outstanding book proposal that lets the reader see the bottom line--profit for the publisher? Positioning your goal or project first means going where no one has gone before. It's where the competition is missing. Go where no one else has gone before when you plan, write, and format great cover letters, follow-up letters, and book proposals. Cover and follow-up letters or proposals could be applied to book proposals, book proposal cover letters, written marriage proposals, pre-nuptials, and courting. Cover letters could apply to love letters, letters to friends and relatives, business contacts at trade shows, or literary agents. How do you use cover and follow-up letters to position first your resumes, proposals, relationship communications, marketing or sales connections and connections? After cover letters, how to you plan, write, and position first your follow-up letters? What types of letters bring people together? Act as a catalyst? Get you an interview? Position you first for inclusion in a job, business, or relationship? What type of letters position first, attract, and sell what you can do without looking like sales letters? What types of cover and follow-up letters are best sent with a resume?

The Complete Guide to Self-Publishing
The Complete Guide to Self-Publishing

Author: Marilyn Ross

Publisher: Penguin

Published: 2010-07-12

Total Pages: 560

ISBN-13: 1599631806

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Take Control of Your Destiny! Bottom line: You want to get published. You want to control the future of your manuscript and your writing career. Best-selling author Marilyn Ross and publishing expert Sue Collier show you how to make your own success - whether you're a published author, entrepreneur, corporation, professional, or absolute newcomer to writing. In this expanded and completely revised 5th edition of the "bible" of self-publishing (over 100,000 copies sold), they empower you to publish your own work with minimal risk and maximum profits. You'll find: • Complete step-by-step guidance on publishing and marketing a book • Ways to leverage social media marketing to build your platform and make yourself stand out from the crowd • A thorough explanation of the difference between POD self-publishing, subsidy publishing, and true self-publishing - and how to decide which is the best option for you • Practical advice on making the decision between offset printing and print-on-demand • How to leverage the Internet to create "buzz" and promote your book with killer PR • The latest information on e-publishing • A detailed marketing plan and timetable to keep you on track • Proven marketing strategies to get free publicity, reach nontraditional buyers, and sell books • Information-packed appendices with marketing contacts, organizations, and vendors, complete with names, addresses, and websites • Valuable case studies and examples of how other publishers excel • An in-depth discussion of exclusive distributors, plus coverage of the most recent changes in bookstores and the book-selling industry • Thirty-one creative ideas for generating capital to launch your publishing company The Complete Guide to Self-Publishing is the one book you need to take control of your writing career. Read it. Believe it. Do it. Your future depends on it.