With the digital revolution, the media world has changed so much over the past decade. As a result, this book is required reading for serious students of journalism. It asks the question, what is a journalist in the digital age? With anyone able to create a blog or curate online news, the line between professional and amateur has blurred. This book will help students ask the right questions when it comes to understanding the credibility of blogs, news feeds, and content creators, as well as help news consumers filter their media intake.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Digital technology use, whether on smartphones, tablets, laptops, or other devices, is prevalent across cultures. Certain types and patterns of digital technology use have been associated with mental health concerns, but these technologies also have the potential to improve mental health through the gathering of information, by targeting interventions, and through delivery of care to remote areas. The Oxford Handbook of Digital Technologies and Mental Health provides a comprehensive and authoritative review of the relationships between mental health and digital technology use, including how such technologies may be harnessed to improve mental health. Understanding the positive and negative correlates of the use of digital technologies has significant personal and public health implications, and as such this volume explores in unparalleled depth the historical and cultural contexts in which technology use has evolved; conceptual issues surrounding digital technologies; potential positive and potential negative impacts of such use; treatment, assessment, and legal considerations around digital technologies and mental health; technology use in specific populations; the use of digital technologies to treat psychosocial disorders; and the treatment of problematic internet use and gaming. With chapters contributed by leading scientists from around the world, this Handbook will be of interest to those in medical and university settings, students and clinicians, and policymakers.
This comprehensive resource covers everything student journalists need to know in a rapidly changing media landscape. Approachable and non-intimidating, this book features important concepts and examples from current school publications from around the country. Foremost, it teaches skills such as the fundamentals of good writing and the basics of newspaper layout and design. Also addressed, however, are topics that journalists are only now facing such as the responsibilities of citizen journalists, managing a news website, and digital security for reporters in the electronic age. This textbook is on the cutting edge in teaching students how to navigate this evolving field. EBOOK PRICE LISTED IS FOR SINGLE USE ONLY. CONTACT US FOR A PRICE QUOTE FOR MULTI-USE ACCESS.
With higher education turning towards data analytics as the next big advance in technology, it is important to look at how information is gathered and visualized for accurate comprehension, analysis, and decision-making. Packaging Digital Information for Enhanced Learning and Analysis: Data Visualization, Spatialization, and Multidimensionality brings together effective practices for the end-to-end capture and web based presentation of information for comprehension, analysis, and decision-making. This publication is beneficial for educators, trainers, instructional designers, web designers, and graduate students interested in improving analytical tools.
Algorithms have made our lives more efficient and entertaining--but not without a significant cost. Can we design a better future, one in which societial gains brought about by technology are balanced with the rights of citizens? The Ethical Algorithm offers a set of principled solutions based on the emerging and exciting science of socially aware algorithm design.
Designing the practically paperless classroom Instead of carrying bulging backpacks, imagine students carrying mobile devices that allow them to access information from anywhere at any time. How do we transition from print to digital learning in the midst of economic challenges? This breakthrough guide shows educators how to affordably make the shift to one-to-one computing and transform schools into digital learning centers. Jonathan P. Costa, Sr. outlines a step-by-step road map of solutions for overcoming budget and systems barriers and moving forward with a sense of urgency. His field-tested strategies show how to Acquire and pay for necessary equipment Save money by utilizing open source, crowd sourcing, and Bring Your Own Device Align instruction, assessment, curriculum, and professional development for a 21st century learning environment A content-rich companion website provides adaptable tools, step-by-step guidance, resources, and access to an online interactive community. Digital Learning for All, Now will help educators make digital learning a reality on a districtwide scale that is supported at every level, and prepares students for life and work in the 21st century. The time to act is now, and this guide shows you how.
This guide explores the use of a diverse selection of elements to demonstrate proficiencies and skill sets. Students are introduced to the concept of using artifacts and reflection to showcase not only what they�ve learned but how they�ve learned: how to demonstrate both their areas of study and interest and final products alongside pieces of evidence that demonstrate the process leading up to a final product. This title will aid students in the process of drawing connections between elements and reflection, and using feedback to build portfolios.
"Hosts of all kinds, this is a must-read!" --Chris Anderson, owner and curator of TED From the host of the New York Times podcast Together Apart, an exciting new approach to how we gather that will transform the ways we spend our time together—at home, at work, in our communities, and beyond. In The Art of Gathering, Priya Parker argues that the gatherings in our lives are lackluster and unproductive--which they don't have to be. We rely too much on routine and the conventions of gatherings when we should focus on distinctiveness and the people involved. At a time when coming together is more important than ever, Parker sets forth a human-centered approach to gathering that will help everyone create meaningful, memorable experiences, large and small, for work and for play. Drawing on her expertise as a facilitator of high-powered gatherings around the world, Parker takes us inside events of all kinds to show what works, what doesn't, and why. She investigates a wide array of gatherings--conferences, meetings, a courtroom, a flash-mob party, an Arab-Israeli summer camp--and explains how simple, specific changes can invigorate any group experience. The result is a book that's both journey and guide, full of exciting ideas with real-world applications. The Art of Gathering will forever alter the way you look at your next meeting, industry conference, dinner party, and backyard barbecue--and how you host and attend them.
This succinct title breaks down the complex mechanisms behind audio and video streaming and explains them in terms a middle-school-aged audience can understand. This volume introduces the concept of streaming and then explains how it works and what its uses are. Along the way, important digital terminology and concepts are introduced, such as bandwidth, codecs, plugins, and protocol. A discussion of Internet safety and how to produce and share streaming content wraps up this enlightening text.
