Google Analytics
Google Analytics

Author: Justin Cutroni

Publisher: "O'Reilly Media, Inc."

Published: 2010-08-13

Total Pages: 220

ISBN-13: 1449399592

DOWNLOAD EBOOK

Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years. Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team. Discover exactly how the Google Analytics system works Learn how to configure the system to measure data most relevant to your business goals Track online marketing activities, including cost-per-click ads, email, and internal campaigns Track events -- rather than page views -- on sites with features such as maps, embedded video, and widgets Configure Google Analytics to track enterprise data, including multiple domains Use advanced techniques such as custom variables and CRM integration

Advanced Web Metrics with Google Analytics
Advanced Web Metrics with Google Analytics

Author: Brian Clifton

Publisher: John Wiley & Sons

Published: 2012-03-30

Total Pages: 616

ISBN-13: 111823958X

DOWNLOAD EBOOK

This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more. Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users Covers social media analytics features, advanced segmentation displays, multi-dashboard configurations, and using Top 20 reports Provides a detailed best-practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact forms Includes case studies and demonstrates how to optimize pay-per-click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and more Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition.

The United Nations and Human Rights
The United Nations and Human Rights

Author: Julie A Mertus

Publisher: Routledge

Published: 2010-04-05

Total Pages: 272

ISBN-13: 1134008015

DOWNLOAD EBOOK

Julie Mertus’ highly acclaimed text continues to be the only completely up-to-date comprehensive yet succinct guide to the United Nations human rights system. Today, virtually all UN bodies and specialized agencies are undertaking efforts to incorporate the promotion or protection of human rights into their programs and activities. The United Nations and Human Rights examines these recent initiatives within the broader context of human rights practice, including the promotion of individual rights, management of international conflict and the advancement of agendas of social movements. The fully revised and updated second edition not only provides a complete guide to the development, structure and procedures within the UN human rights system, but also reflects the vital changes that have occurred within the UN system, devoting considerable attention to expanding the range of issues discussed, including: new developments in the Office of the High Commissioner for Human Rights the current controversy surrounding the new Human Rights Council expanded treatment of economic and social rights. A superb addition to any human rights syllabus, this book maintains its position as essential reading for students and practitioners of human rights, international relations and international law.

Search Engine Optimization (SEO)
Search Engine Optimization (SEO)

Author: Jennifer Grappone

Publisher: John Wiley & Sons

Published: 2010-12-22

Total Pages: 432

ISBN-13: 1118025504

DOWNLOAD EBOOK

The third edition of the bestselling guide to do-it-yourself SEO Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic. A successful SEO plan is vital to any business with an online presence This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.

Instant Galleria Howto
Instant Galleria Howto

Author: Nathan Van Gheem

Publisher: Packt Publishing Ltd

Published: 2013-01-01

Total Pages: 150

ISBN-13: 1849696616

DOWNLOAD EBOOK

Get to grips with a new technology, understand what it is and what it can do for you, and then get to work with the most important features and tasks. This is a how-to book with practical recipes to make you an expert user of Galleria.This book is for Javascript developers and designers looking to learn how to create beautiful galleries for their web projects. It's assumed you know some JavaScript, JQuery, HTML, and CSS. Readers are expected to have images available to use with the galleries, a text editor, and a modern web browser to develop with.