Sports Fundraising

Sports Fundraising

Author: David J. Kelley

Publisher: Routledge

Published: 2012

Total Pages: 220

ISBN-13: 0415507197

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Sports Fundraising focuses on the particular challenges of fundraising in intercollegiate and interscholastic sport, as well as youth sport organizations. The book is designed to help students develop the professional skills that they will need for a successful career in sports or education administration. Packed with real-life case studies and scenarios, the book offers a step-by-step guide to the effective planning, communication, implementation and management of sports fundraising projects, and introduces the most important issues in contemporary sports fundraising. This is an essential course text for any athletic or sport fundraising course, and an invaluable reference for all professional fundraisers working in sport or education.


Sales and Revenue Generation in Sport Business

Sales and Revenue Generation in Sport Business

Author: David J. Shonk

Publisher: Human Kinetics

Published: 2021-10-21

Total Pages: 346

ISBN-13: 1492594237

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The ability to generate sources of revenue continues to be the most important skill for individuals working in the sport industry. Sales and Revenue Generation in Sport Business With HKPropel Access provides a comprehensive overview of the many ways in which sport organizations generate revenues, and it teaches students the practical concepts they will need for success. Going beyond theoretical concepts of sales and sales management, the authors present an applied approach to revenue generation in sport: the PRO method of sales (PROspect, PRObe, PROvide, PROpose, PROtect). Students will learn how this proven five-step process for generating revenue is applicable across all avenues in sport business, including ticket sales, broadcasting and media revenue, sponsorships, corporate giving and foundation revenue, fundraising and development, grant writing, concessions, merchandising, and social media. The text covers how this sales strategy can be applied across the broad industry of sport—from professional sport and intercollegiate and interscholastic athletics to amateur sport and organizations in recreational settings—equipping students for meaningful careers with longer-lasting success within any segment of the sport industry they enter. Throughout the text, themed sidebars provide examples of industry best practices and successful sales strategies. Case studies in each chapter, plus discussion questions, enhance the learning experience. Plus, related online learning activities delivered through HKPropel offer practical interactive scenarios that will better prepare students to enter the sport industry. Organized by function of revenue generation, each section offers a video, an interactive scenario activity that can be assigned by instructors, and sales script templates that may be downloaded and edited for a specific application. Sales and Revenue Generation in Sport Business is designed to give students the practical knowledge they need to understand the sales process and how to successfully apply the PRO method of sales. Armed with this foundational knowledge, they will be better prepared to begin and succeed in a career in sport business. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.


Directing Youth Sports Programs

Directing Youth Sports Programs

Author: Rainer Martens

Publisher: Human Kinetics

Published: 2001

Total Pages: 252

ISBN-13: 9780736036962

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"Directing Youth Sports Programs is loaded with helpful tools to get your program on the right track, including sample recruiting plans, job descriptions for coaches, a sample calendar of events, a first aid inventory, emergency medical information, and up-to-date addresses and reference information. You'll also find more than 30 forms and 20 practice exercises to use to organize and manage your program, plus a unique Sport Event Planner - an indispensable tool to guide you through the process of planning youth sport events." "Whether you're a novice youth sport director looking for a user-friendly handbook or an experienced administrator in search of a strategic reference, turn to ASEP for the ideal resource: Directing Youth Sports Programs."--BOOK JACKET.


Donor-centered Fundraising

Donor-centered Fundraising

Author: Penelope Burk

Publisher:

Published: 2018

Total Pages: 329

ISBN-13: 9780968797853

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"Supported by dozens of studies over twenty years involving tens of thousands of donors, 'Donor-Centered Fundraising' paints a candid picture of why donors stop giving, and what it will take to preserve their ongoing loyalty in the future. In clear language and backed by statistical evidence, the book explores the pitfalls of the fundraising industry's traditional approaches to donor communication and recognition and clarifies what donors want but seldom get from the charities they support."--Publisher description.


Financing Sport

Financing Sport

Author: Dennis R. Howard

Publisher:

Published: 2018-07

Total Pages: 640

ISBN-13: 9781940067230

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The most authoritative and comprehensive textbook on sport finance has been updated and revised to include in its examination the distinct changes in the economic climate of the sport industry in recent decades, as well as the impacts and challenges the contemporary economic climate presents for the sport industry. Divided into five sections finance trends and challenges, economic rationale for public investment, primary sources of funding, revenue from enterprise sources, and fundraising Financing Sport, 4th Edition also contains a thorough updated examination of venue and sport property revenues, including ticket and merchandise sales, the rise of luxurious and extravagant fan experiences, as well as commercial media rights that stretch across traditional broadcast, satellite, and innovative new web-based outlets for consuming sport content. Also newly updated and expanded are fundraising areas that discuss traditional and emerging trends in sport sponsorship and donation. Thorough in both its depth and scope, Financing Sport, 4th Edition is an engaging, edifying textbook for sport-related graduate and undergraduate students, teachers, and industry professionals.


Sports Management and Administration

Sports Management and Administration

Author: David Watt

Publisher: Routledge

Published: 2004-04-28

Total Pages: 293

ISBN-13: 1134478623

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Sport is a growing industry with enormous numbers of people now involved in the management and administration of sports, fitness and exercise. Whether voluntary, public or commercial sectors, all can benefit by improving the practice and delivery of the management of sport and its organisations. This text is designed to help all those delivering sport to deliver it better and includes: · What's different and special about sports management? · The voluntary sector · Event management and marketing · Marketing, fundraising and sponsorship · Managing staff and volunteers · Organisational management principles · Legal issues including health and safety · Case studies - both local and national. Full of practical examples this book reveals sports management in action, showing how good management helps us to deliver better sports participation, at all levels. This book is a must for undergraduates as well as an invaluable tool for professionals in sport management and administration in the private public and voluntary sectors.


The Business of Sports

The Business of Sports

Author: Scott Rosner

Publisher: Jones & Bartlett Publishers

Published: 2011

Total Pages: 792

ISBN-13: 0763780782

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The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by todays sports business leaders. It contains a dynamic set of readings to provide a complete overview of major sports business issues. The Second Edition covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad categories. The Second Edition continue to provide insight from a variety of stakeholders in the industry and cover the major business disciplines of management, marketing, finance, information technology, accounting, ethics and law. In addition, it features concise introductions, targeted discussion questions, and graphs and tables to convey relevant financial data and other statistics discussed. This book is designed for current and future sports business leaders as well as those interested in the inner-workings of the industry.


Athletic Administration for College, High School, Youth, and Club Sport

Athletic Administration for College, High School, Youth, and Club Sport

Author: Dina Gentile

Publisher: Jones & Bartlett Learning

Published: 2019-03-28

Total Pages: 325

ISBN-13: 128419597X

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The ideal text for many courses offered within the Sport Management curriculum, Athletic Administration for College, High School, Youth and Club Sport incorporates the analysis of prominent issues that administratiors are challenged to resolve in their specific sport setting. Students looking for careers outside of professional sports will learn from both the content supplied throughout the text, and through the highlighted practical case studies. Topics covered include: Role of Athletic Administrators, Facility Management, Fundraising, Risk Management, Staff Management, and more.