Most athletic organisations (youth, junior, high school, Olympic, and a large number of college programs) have insufficient finances to meet operational need, and personnel must learn to proactively address resource deficiencies. This book expands upon the foundation of fundraising information and strategies offered in the first edition. This book includes the most recent fundraising models and focuses on more practical and comprehensive applications of fundraising administration. Additionally, the discussion of fundraising programs has been expanded to include all aspects of the fundraising campaign. Whether you are an undergraduate or graduate student studying sport management, athletic administrator running any level sport program, or program coordinator developing your own fundraising effort, this 2nd Edition contains the ideal mix of fundraising theory and practice that will enable your future or current fundraising endeavours.
Sports Fundraising focuses on the particular challenges of fundraising in intercollegiate and interscholastic sport, as well as youth sport organizations. The book is designed to help students develop the professional skills that they will need for a successful career in sports or education administration. Packed with real-life case studies and scenarios, the book offers a step-by-step guide to the effective planning, communication, implementation and management of sports fundraising projects, and introduces the most important issues in contemporary sports fundraising. This is an essential course text for any athletic or sport fundraising course, and an invaluable reference for all professional fundraisers working in sport or education.
This book examines the complex nature of sport, charity and everyday kindness. It traces the growth in popularity of fitness fundraising and explores the ways in which sports-based charity events have become unparalleled philanthropic endeavours that bring together corporate marketing strategies and the agendas of medical research and social care in order to advance research, education and advocacy for a range of causes. The study examines the experiences and motivations for participants, personal donors and supporters and corporate sponsors of sports-based charity challenges. It considers both the perspectives of participants and donors, including major life events such as serious illness or death in becoming involved in sports-based charity, as well as the motivations of corporate sponsors and sports celebrities in supporting charity foundations and events. The book brings together a range of methodological and theoretical debates that address the relationships between sport, charity and civic life. The approach adopted, and the wide-ranging content included in the book, makes an important new contribution to social science analyses of sport, leisure, health and wellness and civic engagement.
In Whats My Name, Fool? sports writer Dave Zirin shows how sports express the worst - and at times the most creative, exciting, and political - features of our society. Zirins sharp and insightful commentary on the personalities, politics, and history of American sports is unlike any sports writing being done today. Zirin explores how NBA brawls highlight tensions beyond the arena, how the bold stances taken by sports unions can chart a path for the entire labor movement, and the unexplored political stirrings of a new generation of athletes who are no longer content to just ''play one game at a time.'' Whats My Name, Fool? draws on original interviews with former heavyweight champ George Foreman, Olympic athlete John Carlos, NBA player and anti-death penalty activist Etan Thomas, antiwar womens college hoopster Toni Smith, Olympic Project for Human Rights leader Lee Evans and many others. It also unearths a history of athletes ranging from Jackie Robinson to Muhammad Ali to Billie Jean King, who charted a new course through their athletic ability and their outspoken views.
Sport is a growing industry with enormous numbers of people now involved in the management and administration of sports, fitness and exercise. Whether voluntary, public or commercial sectors, all can benefit by improving the practice and delivery of the management of sport and its organisations. This text is designed to help all those delivering sport to deliver it better and includes: · What's different and special about sports management? · The voluntary sector · Event management and marketing · Marketing, fundraising and sponsorship · Managing staff and volunteers · Organisational management principles · Legal issues including health and safety · Case studies - both local and national. Full of practical examples this book reveals sports management in action, showing how good management helps us to deliver better sports participation, at all levels. This book is a must for undergraduates as well as an invaluable tool for professionals in sport management and administration in the private public and voluntary sectors.
The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by todays sports business leaders. It contains a dynamic set of readings to provide a complete overview of major sports business issues. The Second Edition covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad categories. The Second Edition continue to provide insight from a variety of stakeholders in the industry and cover the major business disciplines of management, marketing, finance, information technology, accounting, ethics and law. In addition, it features concise introductions, targeted discussion questions, and graphs and tables to convey relevant financial data and other statistics discussed. This book is designed for current and future sports business leaders as well as those interested in the inner-workings of the industry.
Rachael Steil clocked in as an All-American collegiate runner; she became a girl clawing for a comeback on a fruitarian diet. This year-long struggle with raw food ended when she realized she had to find her self-respect beyond her identity as a successful runner on a perfect diet. Running in Silence opens the door on the secret world of eating disorders. It provides vital insights for those who don't suffer from this disorder and an honest and harrowing personal story for those who do. Steil challenges the stigma of eating disorders, looks past appearance, and dives into the heart of obsession.
The ideal text for many courses offered within the Sport Management curriculum, Athletic Administration for College, High School, Youth and Club Sport incorporates the analysis of prominent issues that administratiors are challenged to resolve in their specific sport setting. Students looking for careers outside of professional sports will learn from both the content supplied throughout the text, and through the highlighted practical case studies. Topics covered include: Role of Athletic Administrators, Facility Management, Fundraising, Risk Management, Staff Management, and more.
This practical, comprehensive book combines solid theoretical concepts with relevant examples, extensive factual information, and important insider perspectives to help prepare students who are interested in pursuing a career in collegiate athletics management. The authors' in-depth discussions reveal the inner workings of athletic departments and the conferences and governing organizations that impact them. Using examples from institutions of varying sizes and representing numerous conferences, associations, and divisions, Managing Intercollegiate Athletics, second edition, provides an extensive view of management processes such as generating revenue to cover expenses; recruiting and its mechanics and regulations; the role of the conferences and national governing bodies; and academic standards, reform, and fraud. New to the second edition is an increased emphasis on the impact of division, institution, and department missions and goals on decision making. The book also includes new discussions of the application of management functions--including goal setting, decision making, and strategic management--on intercollegiate athletics at various levels. Adding to the practical nature of the book, and providing an important critical-thinking component to each chapter, are "Practitioner Perspectives." These contributions demonstrate how and why administrators make and implement their decisions, and they present creative problem-solving ideas for readers that they can use in their own careers. New Practitioner Perspectives in this edition provide, for example, an insider's view from an NCAA vice president, a conference commissioner, and a Division I athletic director. Chapters also feature one or more Case Studies offering an in-depth look at how institutions grapple with management challenges. In the second edition, new case studies look at the NCAA's leadership role in the Penn State University abuse case, the role of the TRAC model to ensure data-based decision making in terminating the University of Alabama at Birmingham football program, and others. These case studies and accompanying questions can serve as starting points for class discussion.
