Marketing
Marketing

Author: Gary Armstrong

Publisher: Pearson Educación

Published: 2003

Total Pages: 686

ISBN-13: 9789702604006

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Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

FUNSAR Spanish: Fundamentos de Búsqueda y Rescate, Segunda Edición
FUNSAR Spanish: Fundamentos de Búsqueda y Rescate, Segunda Edición

Author: National Association for Search and Rescue (NASAR)

Publisher: Jones & Bartlett Learning

Published: 2019-06-26

Total Pages: 473

ISBN-13: 1284215253

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FUNCIONES DINÁMICAS• Sugerencias de búsqueda y rescate• Los consejos de seguridad alertan al personal de SAR sobre los riesgos esperados y los potenciales imprevistos• Los recursos listados proporcionan sugerencias para profundizar en el estudio de los temas de cada capítulo• Las fotografías e ilustraciones a todo color apoyan y ayudan a aclarar el textoONTENIDO INTEGRALFUNCONTENIDO INTEGRAL• Lineamientos para asegurar que el personal de búsqueda y rescate (SAR) esté preparado física y mentalmente para la búsqueda y rescate• Consideraciones legales y éticas importantes para la búsqueda y rescate• Una extensa variedad de equipo de SAR, ropa y tecnología y cuando debe usarse cada uno• Métodos de supervivencia e improvisación en diversos ambientes• Métodos de seguimiento y herramientas de navegaciónFundamentos de Búsqueda y Rescate (FUNSAR), Segunda edición constituye un recurso integral para el personal nuevo y experimentado de búsqueda y rescate (SAR, por sus siglas en inglés). Proporcionando una visión general de los aspectos y procedimientos de búsqueda y rescate, FUNSAR enseña las técnicas esenciales empleadas de manera satisfactoria por casi todo el personal de búsqueda y rescate. FUNSAR ofrece un enfoque profundo y práctico para la búsqueda y rescate y es recomendado para todos los respondientes de emergencia.La Segunda edición ha sido actualizada en su totalidad para satisfacer las necesidades actuales del personal de búsqueda y rescate, destacando el equipo y la tecnología más recientes y enfocándose en las técnicas de búsqueda y rescate probadas y eficaces. Cubre todas las áreas de búsqueda y rescate, desde elegir la mejor ropa y calzado considerando el medio ambiente, hasta empacar ligero e improvisar, el seguimiento y la localización de sujetos. Ideal para profesionales remunerados y para voluntarios, este recurso esencial combina las características dinámicas con el contenido más reciente y completo.

FUNSAR Spanish: Fundamentos de Búsqueda y Rescate, Segunda Edición
FUNSAR Spanish: Fundamentos de Búsqueda y Rescate, Segunda Edición

Author:

Publisher: Jones & Bartlett Learning

Published: 2019-06-26

Total Pages: 473

ISBN-13: 128421205X

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FUNCIONES DINÁMICAS• Sugerencias de búsqueda y rescate• Los consejos de seguridad alertan al personal de SAR sobre los riesgos esperados y los potenciales imprevistos• Los recursos listados proporcionan sugerencias para profundizar en el estudio de los temas de cada capítulo• Las fotografías e ilustraciones a todo color apoyan y ayudan a aclarar el textoONTENIDO INTEGRALFUNCONTENIDO INTEGRAL• Lineamientos para asegurar que el personal de búsqueda y rescate (SAR) esté preparado física y mentalmente para la búsqueda y rescate• Consideraciones legales y éticas importantes para la búsqueda y rescate• Una extensa variedad de equipo de SAR, ropa y tecnología y cuando debe usarse cada uno• Métodos de supervivencia e improvisación en diversos ambientes• Métodos de seguimiento y herramientas de navegaciónFundamentos de Búsqueda y Rescate (FUNSAR), Segunda edición constituye un recurso integral para el personal nuevo y experimentado de búsqueda y rescate (SAR, por sus siglas en inglés). Proporcionando una visión general de los aspectos y procedimientos de búsqueda y rescate, FUNSAR enseña las técnicas esenciales empleadas de manera satisfactoria por casi todo el personal de búsqueda y rescate. FUNSAR ofrece un enfoque profundo y práctico para la búsqueda y rescate y es recomendado para todos los respondientes de emergencia.La Segunda edición ha sido actualizada en su totalidad para satisfacer las necesidades actuales del personal de búsqueda y rescate, destacando el equipo y la tecnología más recientes y enfocándose en las técnicas de búsqueda y rescate probadas y eficaces. Cubre todas las áreas de búsqueda y rescate, desde elegir la mejor ropa y calzado considerando el medio ambiente, hasta empacar ligero e improvisar, el seguimiento y la localización de sujetos. Ideal para profesionales remunerados y para voluntarios, este recurso esencial combina las características dinámicas con el contenido más reciente y completo.

Electronic Commerce: Concepts, Methodologies, Tools, and Applications
Electronic Commerce: Concepts, Methodologies, Tools, and Applications

Author: Becker, Annie

Publisher: IGI Global

Published: 2007-12-31

Total Pages: 2522

ISBN-13: 1599049449

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Compiles top research from the world's leading experts on many topics related to electronic commerce. Covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies.

Author:

Publisher: Renato

Published:

Total Pages: 27

ISBN-13:

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Electronic Commerce
Electronic Commerce

Author:

Publisher:

Published: 2008

Total Pages: 644

ISBN-13:

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"This collection compiles a critical mass of top research--nearly 300 chapters from upwards of 400 of the world's leading experts--to provide libraries with a landmark, four-volume reference to meet research needs in the many disciplines impacted by these far-reaching topics. This collection covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies"--Provided by publisher.

Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship
Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship

Author: Khosrow-Pour, D.B.A., Mehdi

Publisher: IGI Global

Published: 2018-11-09

Total Pages: 857

ISBN-13: 152257767X

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As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.

Electronic Business in Developing Countries
Electronic Business in Developing Countries

Author: Sherif Kamel

Publisher: IGI Global

Published: 2006-01-01

Total Pages: 442

ISBN-13: 1591403561

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"This books tackles issues of e-business with a vision to the future on how to bridge these gaps and close down the barriers between the different corners of the world"--Provided by publisher.

Impacts of Technology on Operations Management: Adoption, Adaptation, and Optimization
Impacts of Technology on Operations Management: Adoption, Adaptation, and Optimization

Author: Ullah, Asad

Publisher: IGI Global

Published: 2024-10-11

Total Pages: 404

ISBN-13:

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The impact of technology on operations management reshapes how organizations approach adoption, adaptation, and optimization of their processes. As businesses integrate advanced technologies such as automation, data analytics, and artificial intelligence, they are revolutionizing operational efficiency. The adoption of these technologies helps streamline workflows while enhancing decision-making capabilities. Adaptation strategically implements these innovations to align with organizational needs, while optimization drives continuous improvement by enabling precise performance tracking and predictive analytics. More exploration into these technological advancements may assist businesses in refining their operations, reducing costs, and achieving greater competitive advantage in today’s market. Impacts of Technology on Operations Management: Adoption, Adaptation, and Optimization examines the impact of technology on operations management within organizations. It explores solutions for business optimization, quality management, and product development using technology like AI, IoT, smart and digital technology, and data algorithms. This book covers topics such as circular economy, digital technology, and supply chains, and is a useful resource for computer engineers, managers, business owners, economists, scientists, academicians, and researchers.

Global E-Commerce Strategies for Small Businesses
Global E-Commerce Strategies for Small Businesses

Author: Eduardo Da Costa

Publisher: MIT Press

Published: 2003-02-28

Total Pages: 228

ISBN-13: 9780262262392

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How small businesses can use the Internet and e-commerce to succeed in the global marketplace. Small companies account for a surprising one-third of U.S. exports, and their market share is growing. The Internet has played a major role in helping these companies develop an increasingly powerful international presence. Global E-Commerce Strategies for Small Businesses describes the export opportunities e-commerce holds for small-to-medium size enterprises (SMEs) all over the world. The book is organized in two parts. The first uses examples and case studies of small exporting companies from six countries to show how SMEs and new entrepreneurs are not only successful but also often responsible for job creation, innovation, and economic growth in their regions. It also examines common obstacles to exports such as local and international laws, cultural differences, trade barriers, taxation, and transport infrastructure. The second part covers the steps in setting up a global business: researching business opportunities, identifying and reaching out to customers, building and keeping an online image, closing the deal, and maintaining customer support. Written in a casual, accessible style, the book offers an overview of the tools and services available to help smaller companies flourish in the global marketplace.