Fundamentals of Industrial Marketing
Author: Robert Fairchild Elder
Publisher:
Published: 1935
Total Pages: 317
ISBN-13:
DOWNLOAD EBOOKRead and Download eBook Full
Author: Robert Fairchild Elder
Publisher:
Published: 1935
Total Pages: 317
ISBN-13:
DOWNLOAD EBOOKAuthor: Frederick E. Webster
Publisher: *Ronald Press
Published: 1984-08-10
Total Pages: 352
ISBN-13:
DOWNLOAD EBOOKA reader-friendly, manager?s goal-oriented guide to marketing in the 21st century In today?s customer-oriented world, marketing principles are more important than ever for managers to understand and implement in their business strategy. The recent rise of outsourcing, strategic alliances, globalization, and e-commerce, as well as the failures of dot-com fool?s gold and fuzzy accounting, means the application of these principles, as always, is changing. This completely revised and updated edition repositions marketing as the process of defining, developing, and delivering customer value. Offering specific guidelines on creating a customer-focused, market-driven company, Market-Driven Management also includes new chapters on branding, marketing strategy implementation, sales force deployment, and value delivery.
Author: David Alan Reid
Publisher: Psychology Press
Published: 2004
Total Pages: 314
ISBN-13: 9780789023124
DOWNLOAD EBOOKFundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commenta
Author: MILIND T. PHADTARE
Publisher: PHI Learning Pvt. Ltd.
Published: 2014-07-30
Total Pages: 297
ISBN-13: 8120350057
DOWNLOAD EBOOKThe book would serve as a standard textbook on the subject of Industrial Marketing, and thus, will be useful for students of management. This book is aimed at providing better conceptual understanding of the industrial marketing, as well as, enhancing the skills required in its practice. The book begins with the review of fundamentals of marketing, concepts in industrial marketing, industrial marketing environment, gathering market intelligence, organisational buying behaviour, and segmentation and positioning in industrial marketing. Then, it goes on to give an insightful analysis of product mix, price mix, marketing channels, marketing control, and project marketing. The text concludes with a discussion on commercial terms, clauses and documents involved in the practice of industrial marketing. The text provides eleven case studies which lend a practical flavour to it, and illustrate the concepts discussed. Key Features • Shows the importance and selection criteria of marketing channels. • Explains commercial clauses and contents of documents. • Explains difference between product marketing and project marketing. • Provides questions at the end of every chapter. Interspersed with real-life examples, this book should also prove very handy to the practicing manager. New to this edition • Four new chapters, namely, Review of Marketing Fundamentals, Industrial Marketing Environment, Negotiating Sales Deals and Key Account Management have been added. • Keeping in mind the importance of case studies for both the students, as well as, practitioners, four new cases have also been added in this edition. • Besides, material is added in most of the chapters to discuss some topics in more detail, or some sub-topic which were missing in the earlier edition. • Problem questions added at the end of the chapters will help the students to understand the practical applications of marketing concepts in real business world. • The concepts are supported by real-life examples, diagrams and tables to reinforce the understanding of the subject-matter.
Author: Robert Fairchild Elder
Publisher:
Published: 1935
Total Pages: 336
ISBN-13:
DOWNLOAD EBOOKAuthor: Richard E Plank
Publisher: Routledge
Published: 2020-07-24
Total Pages: 314
ISBN-13: 1000156826
DOWNLOAD EBOOKGet a thorough review of vital research issues! Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on “Business Marketing: A Twenty Year Review,” a thorough study of industrial/business research from 1978-1997 with critical commentary from a distinguished panel of business academics and the response of the study's authors. The combination of critiques, insights, and viewpoints will challenge you to think beyond the traditional role of B2B marketing into a future that's anything but business as usual. Through an unusual format that gives you access to critical academic analysis, Fundamentals of Business Marketing Research presents a comprehensive review of vital research areas, including marketing to businesses/institutions/governments; buyer-seller relationships; computer use for business marketing; industrial segmentation; channel management and development; physical distribution; advertising; and public relations. The book’s give-and-take is equally focused on areas that have traditionally received a larger share of the research effort (organizational buyer behavior, business marketing strategy and planning, industrial selling and sales management) and those that have taken a back seat in terms of research attention (computers and ethical business marketing). The original study, its criticisms, and the authors’ subsequent assessment spotlight major themes, individual contributions, and future trends in major topic areas, including: business marketing strategy organizational buying behavior and purchasing management business marketing research methodology products/services pricing management issues distribution/logistics and supply chain management promotion Fundamentals of Business Marketing Research is equally effective as a practical guide for professionals and researchers, and as an academic text for doctoral studies.
Author: Mukerjee
Publisher: Excel Books India
Published: 2009
Total Pages: 676
ISBN-13: 9788174467003
DOWNLOAD EBOOKAuthor: Dr. MADESWARAN A
Publisher: Archers & Elevators Publishing House
Published:
Total Pages: 405
ISBN-13: 8194706580
DOWNLOAD EBOOKAuthor: Ralph S. Alexander
Publisher:
Published: 1967
Total Pages: 698
ISBN-13:
DOWNLOAD EBOOKAuthor: Thomas Fotiadis
Publisher: Sage Publications Limited
Published: 2022-11-05
Total Pages: 360
ISBN-13: 9781529778533
DOWNLOAD EBOOKAn introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.