A perfect vehicle to help you write stronger headlines using the author's A-B-C formula; write about benefits, not features; prepare layouts--for everything from newsprint pages to billboards; write for the special needs of broadcast and interactive media and more. Whether you're just getting started or sharpening your skills, this is a vital tool for anyone who's in the business of creative communication.
This book covers the fundamental knowledge of layout design from the ground up, addressing both physical design, as generally applied to digital circuits, and analog layout. Such knowledge provides the critical awareness and insights a layout designer must possess to convert a structural description produced during circuit design into the physical layout used for IC/PCB fabrication. The book introduces the technological know-how to transform silicon into functional devices, to understand the technology for which a layout is targeted (Chap. 2). Using this core technology knowledge as the foundation, subsequent chapters delve deeper into specific constraints and aspects of physical design, such as interfaces, design rules and libraries (Chap. 3), design flows and models (Chap. 4), design steps (Chap. 5), analog design specifics (Chap. 6), and finally reliability measures (Chap. 7). Besides serving as a textbook for engineering students, this book is a foundational reference for today’s circuit designers. For Slides and Other Information: https://www.ifte.de/books/pd/index.html
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
This fundamentals text introduces you to Autodesk’s AutoCAD Architecture 2013 software. The book covers the Layer Manager, Design Center, Structural Members, Doors, Windows, and Walls. Step-by-step lessons take the reader from creation of a site plan, floor plan, and space planning, all the way through to the finished building - a standard three bedroom, two bathroom residence. By the end of the text, you should feel comfortable enough to create a standard model, and even know how to customize the interface for your own use. This text provides you with in-depth coverage of toolbars, dialog boxes and commands. Educators will appreciate the quizzes and practice exam included in the text.
This fundamentals text introduces you to Autodesk’s AutoCAD Architecture 2016 software. The book covers the Layer Manager, Design Center, Structural Members, Doors, Windows, and Walls. Step-by-step lessons take the reader from creation of a site plan, floor plan, and space planning, all the way through to the finished building - a standard three bedroom, two bathroom residence. By the end of the text, you should feel comfortable enough to create a standard model, and even know how to customize the interface for your own use. This text provides you with in-depth coverage of toolbars, dialog boxes and commands. Educators will appreciate the quizzes and practice exam included in the text.
This fundamentals text introduces you to Autodesk’s AutoCAD Architecture 2014 software. The book covers the Layer Manager, Design Center, Structural Members, Doors, Windows, and Walls. Step-by-step lessons take the reader from creation of a site plan, floor plan, and space planning, all the way through to the finished building - a standard three bedroom, two bathroom residence. By the end of the text, you should feel comfortable enough to create a standard model, and even know how to customize the interface for your own use. This text provides you with in-depth coverage of toolbars, dialog boxes and commands. Educators will appreciate the quizzes and practice exam included in the text.
Introduces students to the various aspects of the graphic design. This title provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish.
This fundamentals text introduces you to Autodesk’s AutoCAD Architecture 2015 software. The book covers the Layer Manager, Design Center, Structural Members, Doors, Windows, and Walls. Step-by-step lessons take the reader from creation of a site plan, floor plan, and space planning, all the way through to the finished building - a standard three bedroom, two bathroom residence. By the end of the text, you should feel comfortable enough to create a standard model, and even know how to customize the interface for your own use. This text provides you with in-depth coverage of toolbars, dialog boxes and commands. Educators will appreciate the quizzes and practice exam included in the text.
The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.
