This book examines the major business communication theories, delving into their relationships and practical applications. Many business communication studies lack a strong theoretical grounding—a deficit that creates difficulties for researching business communication phenomena and building upon previous studies. The book addresses this issue by cataloging and briefly describing the major business communication theories, as well as giving a typology of these theories to better integrate them. This book provides value to business communication researchers (who can use it to build upon and develop their work), experts in practice (who can apply it to improve business communications), and academics (who can use it to enhance their instructional designs). It also offers insights into new developments on the business communication theory horizon.
Offering a direct sightline into communication theory, Explaining Communication provides in-depth discussions of communication theories by some of the foremost scholars working in communication today. With contributions from the original theorists and scholars known for their work in specific theoretical perspectives, this distinctive text breaks new ground in giving these scholars the opportunity to address students firsthand, speaking directly to the coming generations of communication scholars. Covering a wide range of interpersonal communication theories, the scope of this exceptional volume includes: *the nature of theory and fundamental concepts in interpersonal communication;*theories accounting for individual differences in message production; explanations of human communication from dyadic, relational, and/or cultural levels; and*a history of communication theory. Chapter authors offer their own views of the core ideas and findings of specific theoretical perspectives, discussing the phenomena those perspectives are best positioned to explain, how the theories fit into the field, and where future research efforts are best placed. While by no means comprehensive, Explaining Communication includes those theories that rank among those most often used in today’s work, that have generated a substantial body of knowledge over time, and that have not been articulated in detail in other publications. With detailed explorations and first-hand discussions of major communication theories, this volume is essential for students in communication studies, interpersonal communication, and advanced theory courses, as well as for scholars needing a thorough reference to some of the most salient theories in communication today.
Updated Edition of Bestseller! Applying Communication Theory for Professional Life is the first communication theory textbook to provide practical material for career-oriented students. Featuring new case studies, updated examples, and the latest research, the Fourth Edition of this bestseller introduces communication theory in a way that helps students understand its importance to careers in communication and business. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.
Backcover Copy: Baldwin Dodd (0205348068 0205335268 / 4806L3526L) "Business and Professional Communication" provides students with the strategies they need to effectively manage communication challenges in the workplace. Tailoring communication theory to the unique demands of the business environment, this book goes beyond the traditional business communication text's coverage to also include coverage of conflict styles, negotiation, managing organizational culture, helping with cultural diversity, dealing with difficult people, and managing communication style differences. The book prepares students for presentations in the workplace as well as for sales communication, customer-service communication, communication audits, briefing/report communication, and other previously overlooked areas that are vital for success in the modern workplace. Communication Theories for Everyday Life introduces readers to the complexities of theories in communication studies, mass communication, and public relations, emphasizing their connection to everyday life. Instead of utilizing a theory-a-day approach, this text cuts across content areas and clusters related theories, making them easier for readers to process and apply to real-life situations. Communication Theories for Everyday Life also addresses theories in emerging areas and growing fields, such as media research, organizational communication, and computer-mediated communication, while still featuring the traditional theories that always have defined the field. Features: Puts theory into action with real-world cases and critical incidents, providing opportunities for application, problem solving, and insight into the everyday workplace. Contextualizes theory with an introductory chapter in each of the main content areas that introduces the theories and research in the field, showing students how the theories developed. Prepares students for most entry-level and mid-management positions with sections on customer relations communication and sales and marketing presentations. Features new theories and subject areas not present in most traditional communication theory textbooks, including new interactive technologies, feminist scholarship, British cultural studies, semiotics, postmodernism, and critical race theory. Examines the importance of cultural diversity awareness in business, providing a framework to better understand one's co-workers, increasing satisfaction and productivity in the workplace.Emphasizes the application of some theories across many subject areas through headings in the form of questions that encourage students to process material and explore for themselves how theories and content apply to their lives. Includes strong coverage of conflict in the workplace and conflict management opportunities, offering insight and skills to help students heighten performance and problem solving on the job. Uses case-study chapters that demonstrate to students how each subject area would use theory to solve or understand issues in everyday life. Updates the traditional coverage of resume writing by showing students how to create professional looking electronic and scannable resumes. Reviews theories for the three main genres of communication - communication studies, mass communication, and public relations - with balanced coverage, examining the unique contributions each area has made to the field of communication as a whole. Page 1 of 1
