Author: Josipa Mijoč

Publisher: Andizet - Institute for Scientific and Art Research in Creative Industry

Published: 2022-05-30

Total Pages: 107

ISBN-13: 9532531882

Festivals are events that are planned in advance and that provide an opportunity to network, discuss, and present projects/products/services, but also to popularise festival themes with the possibility of social and cultural interaction between stakeholders taking part in the festival. Festival stakeholders can be observed through several groups, i.e. organisers, participants (exhibitors), visitors, sponsors, volunteers, policy makers, media and the public. Festivals and events are often applied by stakeholders in the creative industry sector. According to Throsby’s concentric circles model (2008), together with music and visual and performing arts, literature is a fundamental cultural expression that brings achievements of the greatest artistic value. The aim of the book Research Study on Festival and Events is to examine the role and satisfaction of a large number of stakeholders in an international festival. In addition, the results are intended to encourage the process of developing and validating a research methodology for researching festivals on different samples. The research study examines the specifics of an international festival aimed at the publishing sector and analyses the 3rd EU-China International Literary Festival. The EU-China International Literary Festival is held twice a year in China, and a number of events are attended by Chinese and European Union authors, and authors from China and the European Union take part in a number of events. The Festival programme is aimed at Chinese audiences, and events take place in two Chinese cities. Previous research indicates the existence of a research gap in the research on festival events which is reflected in the failure to simultaneously examine multiple stakeholder groups at a selected festival. This research study presents the results of three separate studies conducted after the 3rd EU-China International Literary Festival (n = 78): Chinese Festival visitors and two groups of authors representing experts of the Literary Festival (i.e. European and Chinese authors). As the audience was able to follow the Festival at the venue (n = 4,288) or online (n = 112,059), an online questionnaire was prepared for both groups and attitudes towards the Festival events of both groups of visitors were collected and analysed. After the analysis of research findings, guidelines and recommendations were derived to improve the quality/success of the festival. The research methodology can be used in the study of festival phenomena and measuring the success of a festival from the perspective of different stakeholders. The methodology and findings summarised in this research study make an additional contribution to the promotion and popularisation of EU literature and authors in order to encourage cross-cultural cooperation. 摘要 文化节是提前策划的系列活动，提供了一个交流、讨论和展示项目/产品/服务的机会， 同时通过参与活动的利益相关者之间的互动，扩大文化节的影响力。文化节利益相关者 包括诸多群体，如组织者、参与者(参展方)、参观者、赞助商、志愿者、政策制定 者、媒体和公众。创意产业利益相关者经常举办文化节和活动。根据 Throsby 同心圆模 型(2008)，与音乐、视觉和表演艺术一起，文学作为一种基本的文化表现形式，能够 实现艺术价值的最大化。 本书旨在研究国际文化节中利益相关者发挥的作用和其对项目的满意度。此外，研究目 标还包括促进形成适用于不同文化节样本的研究方法。本书有助于促进国际文化节出版 业方面的研究，同时本书分析了第三届中欧国际文学节的效果。中欧国际文学节每年在 中国举办两次，邀请欧洲和中国作家参与其丰富的文化活动。中欧国际文学节的目标受 众是中国观众，活动通常在中国两个城市线下举办。 过往研究存在的问题是缺乏对选定的文化节进行利益相关者的深入研究。本研究分析了 第三届中欧国际文学节涉及的三组利益相关者(n = 78):文学节的中国观众及参加文 学节的两组作家代表(即欧洲和中国作者)。由于观众既可以在现场(n = 4,288)也 可以在线上(n = 112,059)参与文学节，本研究设置了在线问卷，用于收集和分析两 类观众群体对文学节活动的评价。 分析研究数据所产生的指导方针和建议，有助于提高文化节的质量/效果。本研究方法 适用于从不同利益相关者的角度评估文化节的效果。本研究总结的方法及成果，有助于 推广欧盟文学和作家，从而对跨文化合作产生积极的影响。 关键词:文化节利益相关者，创意产业，研究报告，国际文化节