FTC Staff Report on Television Advertising to Children
Author: United States. Federal Trade Commission
Publisher:
Published: 1978
Total Pages: 404
ISBN-13:
DOWNLOAD EBOOKRead and Download eBook Full
Author: United States. Federal Trade Commission
Publisher:
Published: 1978
Total Pages: 404
ISBN-13:
DOWNLOAD EBOOKAuthor: Nicoletta A. Wilks
Publisher:
Published: 2009
Total Pages: 0
ISBN-13: 9781606929131
DOWNLOAD EBOOKThis book explores the concern about the dramatic increase in childhood obesity in the United States which has prompted Congress to request that the Federal Trade Commission conduct a study of food and beverage marketing to children and adolescents. The results of that study - an analysis of 2006 expenditures and activities by 44 companies - are presented here. Included are not only the traditional measured media - television, radio, and print, but also activities on the Internet and other new electronic media, as well as previously unmeasured forms of marketing to young people, such as packaging, in-store advertising, event sponsorship, and promotions that take place in schools. Integrated advertising campaigns that combine several of these techniques and often involve cross-promotions - linking a food or beverage to a licensed character, a new movie, or a popular television program, dominate today's landscape of advertising to youth. The data presented in this book tell the story of food and beverage marketing in a year just preceding, or early in the development of, industry self-regulatory activities designed to reduce or change the profile of such marketing to children. Furthermore, this book, which compiles information not previously assembled or available to the research community, may serve as a benchmark for measuring future progress with respect to these initiatives.
Author: United States. Federal Trade Commission. Bureau of Consumer Protection
Publisher:
Published: 1998
Total Pages: 32
ISBN-13:
DOWNLOAD EBOOKAuthor: Institute of Medicine
Publisher: National Academies Press
Published: 2006-05-11
Total Pages: 537
ISBN-13: 0309097134
DOWNLOAD EBOOKCreating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.
Author: United States. Federal Trade Commission
Publisher:
Published: 1978
Total Pages: 406
ISBN-13:
DOWNLOAD EBOOKAuthor: Robert Titzer
Publisher: Smart Kids
Published: 2006-09-01
Total Pages: 9
ISBN-13: 9781591257509
DOWNLOAD EBOOKFor ages 3 months to 5 years. This revolutionary early-reading program encourages infants and toddlers to NATURALLY learn the written word AT THE SAME TIME as they learn the spoken word. This systems introduces children to the wonderful world of words using Titzer's fun, multi-sensory reading approach. Babies and toddlers do not just watch this DVD. They interact with it! Volume 2 introduces approximately 50 new key words. After 3 months your child will be ready for this volume. Set includes: Interactive DVD; 5 double-sided word and picture cards; 1 wipe-clean word card and non-toxic pen.
Author: John A. Howard
Publisher:
Published: 1973
Total Pages: 114
ISBN-13:
DOWNLOAD EBOOKAuthor: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance
Publisher:
Published: 1989
Total Pages: 216
ISBN-13:
DOWNLOAD EBOOKAuthor: Jerome D. Williams
Publisher: Springer Science & Business Media
Published: 2013-02-12
Total Pages: 558
ISBN-13: 1461455111
DOWNLOAD EBOOKRates of childhood obesity are alarmingly high and increasing each year. Studies have shown that obese children are more likely to become obese adults and are likely to suffer with numerous health consequences like coronary heart disease, high blood pressure, and Type II diabetes, among others. Studies also indicate that television viewing and exposure to advertising for food products influences children's attitudes toward, food preferences and food purchase requests for foods with low nutritional value. It is important to better understand the role of media in childhood obesity and to learn how media may be used to address this issue in a positive way. This book focuses on communication and media research that can have an impact on reducing childhood obesity. Emphasis is placed on topics related to how the media communicate health-related messages about food, nutrition and diet that influence childhood obesity. Particular emphasis is on the new media, given the fact that media now have more central roles in socializing today’s children and youth than ever before. Advertising and marketing messages reach young consumers through a variety of vehicles – broadcast and cable television, radio, magazines, computers through the Internet, music, cell phones – and in many different venues – homes, schools, child-care settings, grocery stores, shopping malls, theaters, sporting events, and even airports. In addition, given the disparity in obesity rates between children of color and the general population, special attention is given to research on media targeting these populations.