From Solo to Scaled

From Solo to Scaled

Author: Natalie Marie Dunbar

Publisher: Rosenfeld Media

Published: 2022-07-25

Total Pages: 321

ISBN-13: 1933820675

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Content strategy is clearly critical to your organization, but where do you start, and how do you grow it into a true practice? Whether you're a lone content person tasked with creating a content strategy practice from scratch, or a leader struggling to scale one up, From Solo to Scaled is your blueprint for creating and managing a content strategy practice that is sustainable and successful. Who Should Read This Book? This book is for anyone who wants or needs to build a content strategy practice—for example, content writers, UX researchers and designers, Design Operations leaders and program managers, or any team that is focused on the user experience. Basically, it's for anyone who understands that content can make or break a digital experience. Takeaways Use this book to: Create a content strategy practice blueprint and make the business case for it to upper management in your organization. Show what success looks like and how to measure it. Learn how to create a sustainable practice and when to scale it—from solo to mid–sized to enterprise. Take an inventory of your existing tools to see if you need to repurpose or augment them as you prepare to scale your business. Learn how to present the content practice’s work to leadership in language that leaders understand. Use a handy checklist to audit and improve your own practice–building.


Content Everywhere

Content Everywhere

Author: Sara Wachter-Boettcher

Publisher: Rosenfeld Media

Published: 2012-12-12

Total Pages: 242

ISBN-13: 193382090X

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Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to relate, share, and shift information quickly—we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.


Scale

Scale

Author: Jeff Hoffman

Publisher: Penguin

Published: 2014-08-14

Total Pages: 290

ISBN-13: 1591847249

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Your concrete road map to rapidly grow your business and get your life back! Have you ever wanted to grow your business but held back because of fear that it would take over your life? As an owner, it’s all too common to feel you have to choose between your personal life and the success of your business. But the surprising truth is that the only way to truly scale and grow your company is to reduce its reliance on you. This means that, done right, scaling ensures that you can grow your business without sacrificing your life. Jeff Hoffman, a serial entrepreneur and former CEO in the Priceline (Priceline Yardsale) family of companies, and David Finkel, CEO of Maui Mastermind, a business coaching company with thousands of clients worldwide, offer a concrete road map for rapidly growing your business while also gaining more personal freedom. You’ll not only learn the best strategies to generate growth, but you’ll also get proven insider tips to sustain that growth through sound systems, empowered teams, and intelligent internal controls. Hoffman and Finkel will also show you how to overcome predictable obstacles in any pillar of your business—including sales, operations, and finance—with insight for building better lead-generation systems, managing cash flow, and retaining talent. You’ll learn how to: • Escape the Self-Employment Trap and build a business, not a job. • Systematize your business to reduce costs and increase capacity. • Ensure your company survives the “Hit by a Bus” test. • Uncover your company’s top leverage points (and execution strategies to implement what you discover). • Fund your growth with the seven cash flow commandments. • And much more. Scale offers a game plan to work less and get your business to produce more. Written by two worldclass entrepreneurs who have started, scaled, and successfully exited from multiple businesses, which collectively have generated tens of billions of dollars in sales, it gives you their bottom-line best ideas to effectively grow your company. If you have ever felt stuck in your business, not knowing the best way forward, this book is your mustread guide.


The Startup Growth Book

The Startup Growth Book

Author: Andrew Lee Miller

Publisher: Independently Published

Published: 2022-07-27

Total Pages: 0

ISBN-13:

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50+ Proven Ways to Scale Your Startup Without a Marketing Budget Marketing is consistently considered one of the main reasons that startups fail, and every year, tens of thousands of businesses close simply because they didn't prioritize marketing early enough. The problem is that many startup founders believe they cannot do any real marketing until they can afford it, and that's simply not true, because Marketing doesn't have to cost a dime! After 15 years handling growth for startups, Andrew Lee Miller, an accomplished, early-stage startup marketing expert, who's taken three young companies to multi-million dollar exits, found that there were tons of valuable growth strategies that could be implemented that don't cost anything. Bootstrapped Marketing, Growth Hacking, Organic Marketing and more, all refer to the lesser known ways of attaining scalable growth for your business without a large "war chest" for paid advertising, and Andrew has spent over a decade developing, testing, and proving out the best of the best strategies that actually work. The Startup Growth Book then is the culmination of Andrew's 15+ years of in-the-trenches startup growth experience and is the only business book out there that actually teaches entrepreneurs and marketers how to build sustainable, scalable growth, channel by channel, with zero advertising budget. Tried and tested by Andrew himself, this book directly draws from Andrew's experiences scaling over 100 startups in over a dozen nations and languages. This book is ideal for young marketers who want to learn cutting-edge tactics from a master, as well as new businesses that want to grow organically and prove traction without spending cash on Paid Advertising. For the first time ever, Andrew will show you how to scale organically using 10 different channels. Learn exactly how to launch and scale these channels without spending money: - Public Relations across all major media channels - Search Engine Optimization so people can discover you organically - Email Marketing to master the most effective means of marketing communication - Social Media Marketing and Influencer Marketing done right ... and more. After reading this book, you will be able to implement these lessons to drive growth in your business without needing to outsource to a Marketing agency, hire a marketing team, or even run any Facebook ads. Dozens of companies have already implemented Andrew's growth hacking tactics, and have scaled to millions of dollars in revenue.


The Voltage Effect

The Voltage Effect

Author: John A List

Publisher: Penguin UK

Published: 2022-02-03

Total Pages: 288

ISBN-13: 0241556856

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'By far the best book I've ever read on the how and why of scaling. If you care about changing the world, or just want to make better decisions in your own life, The Voltage Effect is for you.' Angela Duckworth, CEO of Character Lab and New York Times bestselling author of Grit ________________ Why do some ideas make it big while others fail to take off? According to award-winning behavioural economist John List, the answer comes down to a single question: Can the idea scale? Countless enterprises fall apart the moment they scale; their positive results fizzle, they lose valuable time and money, and the great electric charge of potential that drove them early on disappears. In short, they suffer a voltage drop. Yet success and failure are not about luck - in fact, there is a rhyme and reason as to why some ideas fail and why some make it big. Certain ideas are predictably scalable, while others are predictably destined for disaster. In The Voltage Effect, University of Chicago economist John A. List explains how to identify the ideas that will be successful when scaled, and how to avoid those that won't. Drawing on his own original research, as well as fascinating examples from the realms of business, government, education, and public health, he details the five signature elements that cause voltage drops, and unpacks the four proven techniques for increasing positive results - or voltage gains - and scaling great ideas to their fullest potential. By understanding the science of scaling, we can drive change in our schools, workplaces, communities, and society at large. Because a better world can only be built at scale. ________________ 'One of the best economics books I have ever read - and an instant classic in behavioral economics.' Cass R. Sunstein, Robert Walmsley University Professor, Harvard University, and New York Times bestselling co-author of Nudge 'Thought-provoking and engaging. A must-read.' Daron Acemoglu, Institute Professor at MIT and co-author of Why Nations Fail and The Narrow Corridor.


Guitar Hacks

Guitar Hacks

Author: Graham Tippett

Publisher: Graham Tippett

Published: 2017-04-16

Total Pages: 24

ISBN-13:

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3NPS (three-note-per-string) scales, as used by legions of guitarists but popularized mainly by Joe Satriani, are one of the most efficient ways to navigate the fretboard and get your scales down IF you follow the guidelines in this book. As the name suggests, a 3NPS scale is any scale that contains three notes on each string, and as you'll see in this eBook, this makes for a very consistent way to map out scales on the guitar fretboard. What we’ve done here is revamped the 3NPS scale system and turned it into an incredibly effective means to learn a wide variety of scales all over the fretboard by streamlining the number of patterns, as well as the picking system. This is not a scale theory book, and contains no pentatonic scales. This is a quick and dirty (and very effective) method for learning 3NPS scales all over the fretboard; something to work on in the woodshed. It will improve your picking technique and speed. It does not require a great amount of thinking as you only need to learn two picking patterns, which is really one in two directions, and only three scale patterns instead of the usual seven per scale.


Piano Adventures Scale and Chord Book 2

Piano Adventures Scale and Chord Book 2

Author: Nancy Faber

Publisher: Hal Leonard Corporation

Published: 2016-03-01

Total Pages: 56

ISBN-13: 1616777362

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(Faber Piano Adventures ). Intermediate students are ready to explore the challenges of one-octave scales and arpeggios. More than a simple reference to scale fingerings and key signatures, this book presents valuable patterns that engage the ear and give musical meaning to scale degrees. By transposing these patterns and common chord progressions, students gain deep understanding in all keys. With additional strategies for fluency and gesture, students are well-prepared for technical mastery.


Working Alone

Working Alone

Author: John Carroll

Publisher: Taunton Press

Published: 2001

Total Pages: 168

ISBN-13: 9781561585458

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With this unique book, you won't have to wait for a helper or pass up a job that seems too difficult to do alone. Written by a builder with 30 years' experience, Working Alone is paced with more than 50 innovative tips and techniques. You'll learn how to handle nearly every aspect of home construction alone, from foundation layout to raising walls to building decks.--COVER.


The Scaled Boundary Finite Element Method

The Scaled Boundary Finite Element Method

Author: Chongmin Song

Publisher: John Wiley & Sons

Published: 2018-09-04

Total Pages: 500

ISBN-13: 1119388155

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An informative look at the theory, computer implementation, and application of the scaled boundary finite element method This reliable resource, complete with MATLAB, is an easy-to-understand introduction to the fundamental principles of the scaled boundary finite element method. It establishes the theory of the scaled boundary finite element method systematically as a general numerical procedure, providing the reader with a sound knowledge to expand the applications of this method to a broader scope. The book also presents the applications of the scaled boundary finite element to illustrate its salient features and potentials. The Scaled Boundary Finite Element Method: Introduction to Theory and Implementation covers the static and dynamic stress analysis of solids in two and three dimensions. The relevant concepts, theory and modelling issues of the scaled boundary finite element method are discussed and the unique features of the method are highlighted. The applications in computational fracture mechanics are detailed with numerical examples. A unified mesh generation procedure based on quadtree/octree algorithm is described. It also presents examples of fully automatic stress analysis of geometric models in NURBS, STL and digital images. Written in lucid and easy to understand language by the co-inventor of the scaled boundary element method Provides MATLAB as an integral part of the book with the code cross-referenced in the text and the use of the code illustrated by examples Presents new developments in the scaled boundary finite element method with illustrative examples so that readers can appreciate the significant features and potentials of this novel method—especially in emerging technologies such as 3D printing, virtual reality, and digital image-based analysis The Scaled Boundary Finite Element Method: Introduction to Theory and Implementation is an ideal book for researchers, software developers, numerical analysts, and postgraduate students in many fields of engineering and science.


Youth Entrepreneurship

Youth Entrepreneurship

Author: Chris Ehiobuche

Publisher: Xlibris Corporation

Published: 2017-02-10

Total Pages: 208

ISBN-13: 1524581453

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The challenges and opportunities facing the Nigerian youths demand rethinking of new ways of doing things. Youth unemployment and underemployment are at a record high. More than ever, the Nigerian youths are in dire need of finding other avenues to explore in pursuit of life endeavors. Youth employment, underemployment, and unemployment are serious concerns for our society, civilization, and the nation. Ehiobuche and Madueke took a different approach to discussing and presenting a practical approach to youth entrepreneurshipfrom the notion of a shared responsibility for the change of mindset from falling into the victims theory dimensions to intelligent ventures and resilience. Their model presents insight on how a paradigm shift among the youths and the society in general from job search to business development may well lead to entrepreneurs and self-productive citizens. The authors hope to inspire, inform, and encourage todays youths to become tomorrows entrepreneurs, leaders, and good citizens. Making the transition from seeking employment, unemployment, or underemployment to self-employment/entrepreneurship is the primary purpose of this book. The topics include the following: Conquering personal and cultural roadblocks to entrepreneurship Shifting mental and physical focus from employee to employer Avoiding common pitfalls in starting and running a sustainable small business Making the best out of being a youth The authors urge the Nigerian youths to avoid falling into a victim mentality and start their paradigm shift into the mindsets of entrepreneurs.