From Social Media To Your Pocket - Power Of Social Media
Author: Muhammad Aprizal
Publisher: Digidaw Pub
Published: 2020-04-27
Total Pages: 44
ISBN-13:
DOWNLOAD EBOOKDigital Marketing book for social media marketer
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The Art of Social Media
Author: Guy Kawasaki
Publisher: Penguin
Published: 2014-12-04
Total Pages: 210
ISBN-13: 0698197674
DOWNLOAD EBOOKBy now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money. With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging. For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”
Ten Arguments for Deleting Your Social Media Accounts Right Now
Author: Jaron Lanier
Publisher: Henry Holt
Published: 2018-05-29
Total Pages: 160
ISBN-13: 125019668X
DOWNLOAD EBOOK"You might have trouble imagining life without your social media accounts, but virtual reality pioneer Jaron Lanier insists that we're better off without them. In Ten Arguments for Deleting Your Social Media Accounts Right Now, Lanier, who participates in no social media, offers powerful and personal reasons for all of us to leave these dangerous online platforms"--
Social Media Optimization For Dummies
Author: Ric Shreves
Publisher: John Wiley & Sons
Published: 2015-04-20
Total Pages: 368
ISBN-13: 1119016096
DOWNLOAD EBOOKOptimize, optimize, optimize to get the most out of your company's social media presence As it turns out, social media is good for a lot more than funny cat videos, memes, and sharing what you're eating for lunch with the world. As the social media sphere continues to grow and be redefined, it's more important than ever to arm yourself with the latest information on how you can use it to drive traffic to your website, raise awareness of your brand, and promote your products or services. If you're a marketer who has asked yourself how you can possibly stay afloat in these newly chartered and oft overcrowded waters, Social Media Optimization For Dummies serves as your roadmap to smart marketing in the digital age. So, what is Social Media Optimization (SMO), exactly? Well, it's comprised of two closely related practices. First, SMO refers to a set of techniques in which social media is used to drive traffic to a website and create an interest in a product or service. Second, SMO concerns the optimization of the social media presence itself with the goal of building followers, increasing engagement, and, again, generating interest in a product or service. Each of these parts supports the other and, when the channels are managed efficiently, enhances the other's effectiveness. In this plain English, easy-to-follow guide, you'll quickly discover how to apply SMO practices to your marketing plan to accomplish those goals. Integrate social media into your website Drive traffic to your website Build followers and generate a buzz Increase engagement with customers From integrating social media into your website to building your social media presence to everything in between, Social Media Optimization For Dummies points your business toward success.
The Saad Truth about Happiness
Author: Gad Saad
Publisher: Simon and Schuster
Published: 2023-07-25
Total Pages: 171
ISBN-13: 1684514347
DOWNLOAD EBOOKThe Quest for Happiness Is a Universal Fact. It is a scientific fact, which means we can measure happiness, we can assess it, and we can devise strategies to make ourselves happy and fulfilled human beings. So says Professor Gad Saad, the author of the sensational bestseller The Parasitic Mind and the irrepressible host of The Saad Truth podcast. In this provocative, entertaining, and life-changing new book, he roams through the scientific studies, culls the wisdom of ancient philosophy and religion, and draws on his extraordinary personal experience as a refugee from war-torn Lebanon turned academic celebrity. In The Saad Truth about Happiness you’ll learn the secrets to living the good life, including: • How to live the life you want—not necessarily the life expected of you • Why resilience is a key to happiness • Why your career needs to have a higher purpose than a paycheck • Why variety truly can be the spice of life • Why choosing the right spouse is so important • Why Aristotle had it right when he preached moderation • Why you should take a hint from your dog and realize that playfulness equals happiness The Saad Truth about Happiness is as lively, stimulating, and captivating as its author, who has become a "de facto global therapist" to an ever-growing audience of hundreds of thousands of people. Read this book and you’ll see why so many seek his counsel.
Pegasus
Author: Laurent Richard
Publisher: Henry Holt and Company
Published: 2023-01-17
Total Pages: 206
ISBN-13: 1250858682
DOWNLOAD EBOOKFeaturing an introduction by Rachel Maddow, Pegasus: How a Spy in Our Pocket Threatens the End of Privacy, Dignity, and Democracy is the behind-the-scenes story of one of the most sophisticated and invasive surveillance weapons ever created, used by governments around the world. Pegasus is widely regarded as the most effective and sought-after cyber-surveillance system on the market. The system’s creator, the NSO Group, a private corporation headquartered in Israel, is not shy about proclaiming its ability to thwart terrorists and criminals. “Thousands of people in Europe owe their lives to hundreds of our company employees,” NSO’s cofounder declared in 2019. This bold assertion may be true, at least in part, but it’s by no means the whole story. NSO’s Pegasus system has not been limited to catching bad guys. It’s also been used to spy on hundreds, and maybe thousands, of innocent people around the world: heads of state, diplomats, human rights defenders, political opponents, and journalists. This spyware is as insidious as it is invasive, capable of infecting a private cell phone without alerting the owner, and of doing its work in the background, in silence, virtually undetectable. Pegasus can track a person’s daily movement in real time, gain control of the device’s microphones and cameras at will, and capture all videos, photos, emails, texts, and passwords—encrypted or not. This data can be exfiltrated, stored on outside servers, and then leveraged to blackmail, intimidate, and silence the victims. Its full reach is not yet known. “If they’ve found a way to hack one iPhone,” says Edward Snowden, “they’ve found a way to hack all iPhones.” Pegasus is a look inside the monthslong worldwide investigation, triggered by a single spectacular leak of data, and a look at how an international consortium of reporters and editors revealed that cyber intrusion and cyber surveillance are happening with exponentially increasing frequency across the globe, at a scale that astounds. Meticulously reported and masterfully written, Pegasus shines a light on the lives that have been turned upside down by this unprecedented threat and exposes the chilling new ways authoritarian regimes are eroding key pillars of democracy: privacy, freedom of the press, and freedom of speech.
Digital Human
Author: Chris Skinner
Publisher: John Wiley & Sons
Published: 2018-04-16
Total Pages: 218
ISBN-13: 1119511909
DOWNLOAD EBOOKDigital is far-reaching and ubiquitous - everything you know is about to change. We are living in the fourth age of humanity. First, we became human. Then we became civilized. The third age saw the creation of commerce. Now, we are becoming digital. Technology has changed the way we communicate, trade, and transact, with repercussions extending far beyond our personal spheres. Digital Human is a visionary roadmap for the future, a timely guide on how to navigate the world of finance as we create the next generation of humanity. It explores the digital evolution's impact and offers clear insights on thriving in this new era. Human and business relationships are evolving, and existing businesses must undergo substantial transformative changes to compete with the smaller, "lighter," and more agile companies that are able to quickly maneuver to match shifting consumer demands. A lack of online presence has become unthinkable, as consumer preferences continue to trend heavily toward online business and transactions—is your company equipped to thrive in this new era? While there is no definitive guide to this new reality, this insightful resource provides the starting point and roadmap to digital success in the financial services arena, covering aspects such as: Digital is not merely a “bolting on” of technology to produce results faster and cheaper, but a complete rethinking of common business practices and notions of efficiency and customer engagement Rethinking business starts with the customer - new business models are constructed entirely around this single, guiding principle A digital business model is all about connectivity, with front-office apps tied in to both back-office analytics and marketplaces with many players and segments Businesses must open their operations to this marketplace of players through APIs, necessitating a conversion of many core systems Central business and technology systems must change to adapt to new market entrants and new technologies that range from AI for back-office analytics to Distributed Ledger Technology (DLT) for global operations Leaders must rethink their businesses to be fit for the future digital age, and this comprehensive resource shines a spotlight on the key elements to this transformation.
Networked Sociability and Individualism: Technology for Personal and Professional Relationships
Author: Comunello, Francesca
Publisher: IGI Global
Published: 2011-11-30
Total Pages: 362
ISBN-13: 1613503393
DOWNLOAD EBOOKThe recent popularity of Social Network Sites (SNS) shows that there is a growing interest in articulating, making visible, and managing personal or professional relationships through technology-enabled environments. Networked Sociability and Individualism: Technology for Personal and Professional Relationships provides a multidisciplinary framework for analyzing the new forms of sociability enabled by digital media and networks. This book focuses on a variety of social media and computer-mediated communication environments with the aim of identifying and understanding different types of social behavior and identity expression.
Exploring the Role of Social Media in Transnational Advocacy
Author: Endong, Floribert Patrick C.
Publisher: IGI Global
Published: 2018-03-31
Total Pages: 327
ISBN-13: 1522528555
DOWNLOAD EBOOKEmerging digital technologies are playing an increasingly significant role in advancing citizen-based support all over the world. They have become tools used for protest movements, and in the establishment organizations use in campaigning. Exploring the Role of Social Media in Transnational Advocacy is an essential reference source for the latest scholarly research on the various dimensions of new technology platforms, highlighting the use in citizen-enabled, social advocacy campaigns. Featuring extensive coverage on a broad range of topics such as virtual communities, e-health, and e-government, this book is ideally designed for academicians, researchers, students, and policy makers seeking current research on different aspects of social media in campaigns.
Pop-Up Civics in 21st Century America
Author: Ryan Salzman
Publisher: Routledge
Published: 2020-12-30
Total Pages: 168
ISBN-13: 1000328937
DOWNLOAD EBOOKHow people associate and engage in politics in the 21st century is notably different from similar behaviors in the 20th century. Ryan Salzman examines the political potential of placemaking, an increasingly popular set of behaviors that were unfamiliar to the American public until the last two decades. Placemaking exemplifies a shift that is occurring in the way Americans participate in their political system, and it appears that that participation is increasingly effective in the context of American democracy. Informed by interviews, surveys, and material review, Salzman compares the process of placemaking to traditional political and associational behaviors, providing evidence that placemaking has tremendous political potential. Placemaking is an innovative set of behaviors, largely understood to influence economic and community development. From painting crosswalks to community gardens, Americans are engaging in their communities with real political and civic consequences. This text expands our understanding of placemaking, updating the way we think about civic and political engagement in the 21st century. Pop-Up Civics in 21st Century America: Understanding the Political Potential of Placemaking will be of interest to those who study and research political behavior, civil society, arts and politics, social movements, and urban public policy.
