From Media to Metaphor
Author: Robert Atkins
Publisher: Independent Curators International
Published: 1991
Total Pages: 88
ISBN-13:
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Metaphor and Gender in Business Media Discourse
Author: V. Koller
Publisher: Springer
Published: 2004-05-25
Total Pages: 256
ISBN-13: 0230511287
DOWNLOAD EBOOKThis new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.
Metaphors We Live By
Author: George Lakoff
Publisher: University of Chicago Press
Published: 2008-12-19
Total Pages: 292
ISBN-13: 0226470997
DOWNLOAD EBOOKThe now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by"—metaphors that can shape our perceptions and actions without our ever noticing them. In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.
Embodied Metaphors in Film, Television, and Video Games
Author: Kathrin Fahlenbrach
Publisher: Routledge
Published: 2015-10-05
Total Pages: 322
ISBN-13: 1317531205
DOWNLOAD EBOOKIn cognitive research, metaphors have been shown to help us imagine complex, abstract, or invisible ideas, concepts, or emotions. Contributors to this book argue that metaphors occur not only in language, but in audio visual media well. This is all the more evident in entertainment media, which strategically "sell" their products by addressing their viewers’ immediate, reflexive understanding through pictures, sounds, and language. This volume applies cognitive metaphor theory (CMT) to film, television, and video games in order to analyze the embodied aesthetics and meanings of those moving images.
Metaphor and Film
Author: Trevor Whittock
Publisher: Cambridge University Press
Published: 1990-09-28
Total Pages: 200
ISBN-13: 9780521382113
DOWNLOAD EBOOKIn Metaphor and Film, Trevor Whittock demonstrates that feature films are permeated by metaphors that were consciously introduced by directors. An examination of cinematic metaphor forces us to reconsider the nature of metaphor itself, and the ways by which such visual imagery can be recognised and understood, as well as interpreted. Metaphor and Film identifies the principal forms of cinematic metaphor, and also provides an analysis of the mental operations that one must bring to it. Recent developments in cognitive psychology, especially those relating to the nature and formation of categories, are called upon to explain these processes. Metaphor and Film ranges widely over film theory as it does over philosophical, literary, linguistic, and psychological accounts of metaphor. Particularly useful to those studying film, literature, and aesthetics, this study is also a provocative contribution to an important debate in which film theorists and philosophers are currently engaged.
Mobilizing Metaphor
Author: Christine Kelly
Publisher: UBC Press
Published: 2016-11-01
Total Pages: 365
ISBN-13: 0774832827
DOWNLOAD EBOOKMobilizing Metaphor illustrates how radical and unconventional forms of activism, including art, are reshaping the rich and vibrant tradition of disability mobilization in Canada – and in the process, challenging perceptions of disability and the politics that surround it. Until now, research on Canadian disability activism has focused on legal and policy spheres and overlooked how disability activism is as varied as the population it represents. Mobilizing Metaphor combines contributions by artists, activists, and academics (including an insightful concluding chapter by renowned disability scholar Tanya Titchkoksy) with rich illustrations and photographs to reveal how disability art is distinctive as both art and social action. As the contributors sketch the shifting contours of disability politics in Canada and show how disability oppression is not isolated from other prejudices, they challenge us to re-examine how we enact social and political change.
At War with Metaphor
Author: Erin Steuter
Publisher: Lexington Books
Published: 2009
Total Pages: 276
ISBN-13: 9780739121993
DOWNLOAD EBOOKWhen photographs documenting the torture and humiliation of prisoners at Abu Ghraib came to the attention of a horrified public, national and international voices were raised in shock, asking how this happened. At War with Metaphor offers an answer, arguing that the abuses of Abu Ghraib were part of a systemic continuum of dehumanization. This continuum has its roots in our public discussions of the war on terror and the metaphors through which they are repeatedly framed. Arguing earnestly and incisively that these metaphors, if left unexamined, bind us into a cycle of violence that will only be intensified by a responsive violence of metaphor, Steuter and Wills examine compelling examples of the images of animal, insect, and disease that inform, shape, and limit our understanding of the war on terror. Tying these images to historical and contemporary uses of propaganda through a readable, accessible analysis of media filters, At War with Metaphor vividly explores how news media, including political cartoons and talk radio, are enmeshed in these damaging, dehumanizing metaphors. Analyzing media through the lenses of race and Orientalism, it invites us to hold our media and ourselves accountable for the choices we make in talking war and making enemies.
The Power of Metaphor in the Age of Electronic Media
Author: Raymond Gozzi
Publisher: Hampton Press (NJ)
Published: 1999
Total Pages: 0
ISBN-13: 9781572731233
DOWNLOAD EBOOKThis work examines the methaphors through which culture comprehends new media, such as cyberspace, the information superhighway, the computer virus, and hot and cool media. It also gives a history of metaphor in oral, writing, print, and electronic media.
Metaphors & Analogies
Author: Rick Wormeli
Publisher: Stenhouse Publishers
Published: 2009
Total Pages: 186
ISBN-13: 1571107584
DOWNLOAD EBOOKMetaphors show students how to make connections between the concrete and the abstract, prior knowledge and unfamiliar concepts, and language and image. But teachers must learn how to use metaphors and analogies strategically and for specific purposes, helping students discover and deconstruct effective comparisons. Metaphors & Analogies is filled with provocative illustrations of metaphors in action and practical tips.
Metaphor and Communication
Author: Elisabetta Gola
Publisher: John Benjamins Publishing Company
Published: 2016-02-24
Total Pages: 297
ISBN-13: 9027267588
DOWNLOAD EBOOKThis collection of papers presents different views on metaphor in communication. The overall aim is to show that the communicative dimension of metaphor cannot be reduced to its conceptual and/or linguistic dimension. The volume addresses two main questions: does the communicative dimension of metaphor have specific features that differentiate it from its linguistic and cognitive dimensions? And how could these specific properties of communication change our understanding of the linguistic and cognitive dimensions of metaphor? The authors of the papers collected in this volume offer answers to these questions that raise new interests in metaphor and communication.
