Globalisation. What exactly does it mean for you? Drawing on their extensive experience of internationalisation and globalisation in practice, the authors focus on the obstacles faced by companies making the transition from local champions to global masters and provide a simple but structured framework to think about how it will affect your business. Examining the mistakes and successes of real companies the book links questions regarding if and how companies should internationalize, the opportunities, challenges and threats and the strategic framework and tools for thinking about internationalization.
Recent Events -from September 11, to the anti-globalization protests to the collapse of the high-tech boom have accentuated the sense that the global economy is moving into uncharted waters Bringing together the leading authorities on globalization and international business The Future of the Multinational Company looks ahead to the new challenges facing multinational firms and predicts what the multinational company will look like in ten years time. Brings together the leading authorities in the field of global / international busi-ness. Accademically rigourous but accessible · Addresses a topic of concern to practitioners and academics alike
New Tools for Succeeding Globally Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Because a one-size-fits-all strategy no longer stands a chance. When firms believe in the illusions of a "flat" world and the death of distance, they charge across borders as if the globe were one seamless marketplace. But cross-border differences are larger than we assume. Most economic activity--including trade, real and financial investment, tourism, and communication--happens locally, not internationally. In this "semiglobalized" approach, companies can cross borders more profitably by basing their strategies on the geopolitical differences that matter; they must identify the barriers their strategies will have to overcome, and they must build bridges to cross those barriers. Based on rigorous research, Pankaj Ghemawat shows how to create successful strategies and provides practical management tools so you can: Assess the cultural, administrative, geographic, and economic differences between regions at the industry level--and decide which ones require attention Track the implications of the specific border-crossing actions that will impact your company's ability to create value the most Generate superior performance through strategies that are optimized for the three A's: adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences) Using in-depth examples, Ghemawat reveals how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare are adroitly managing cross-border differences. He also shares examples of other well-known companies that have failed at this challenge. Crucial for any business competing across borders, Redefining Global Strategy will help you make the most of our semiglobalized world.
Over the past two decades, international trade agreements such as GATT and NAFTA have lowered international trade barriers. At the same time, the information revolution has fueled profound shifts in the ways companies conduct business and communicate with their customers, and worldwide acceptance of the ISO 9000 standard has established the notion that quality must be defined in terms of customer satisfaction. Falling trade barriers and rising quality standards have made linguistic and cultural issues increasingly important. To successfully compete in today's global on-demand economy, companies must localize their products and services to fit the needs of the local market in terms of language, culture, functionality, work practices, as well as legal and regulatory requirements. In recognition of the growing importance of localization, this volume explores a certain number of key issues, including: Return on investment and the localization business case Localization cost drivers and cost-containment strategies Localization quality and customer-focused quality management Challenges posed by localization of games, including Massively Multiplayer Online Role-Playing Games (MMORPGs) Using a meta-language to facilitate accurate translation of disembodied content The case for managing source-language terminology Terminology management in the localization process Reconciling industry needs and academic objectives in localization education Localization standards and the commoditization of linguistic information The creation and application of language industry standards Rethinking customer-focused localization through user-centered design Moving from translation reuse to language reuse
This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
This second edition embraces traditional strategic management teaching, but extends it to a world scale. It offers insight into the impact of globalization on business organizations and into how managers could and should react.
Overview In this course you will learn all you need to know to become a Digital Marketing Expert. As you surely know, Digital Marketing Specialists are in high demand and well paid. Content - Digital Marketing Strategy - Market Research - Crowdsourcing - Web Development and Design - Writing for the Web - Mobile Development - Email Marketing - Online Advertising - Affiliate Marketing - Search Engine Marketing - Search Engine Optimisation - PPC Advertising - And much more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
The top snooker players in the world compete for several trophies every year, but one carries more prestige than all the others put together - the World Championship. No other tournament in the sport carries with it so much history, so many golden moments of spectacular success and dramatic failure. Meticulously researched and including exclusive interview material with Steve Davis, Stephen Hendry and 2005 world champion Shaun Murphy, among others, Masters of the Baize is a comprehensive guide to the men who have lifted the greatest prize in snooker. From the legendary Joe Davis, the first champion in 1927, to modern-day masters like Mark Williams, all the sport's world champions are put under the microscope, while the colourful careers of forgotten figures such as Walter Donaldson and John Pulman and rogue heroes like Alex Higgins and Ronnie O'Sullivan are brought vividly to life. After uncovering the inauspicious origins of the game in nineteenth-century India, the authors examine every former world champion in his own comprehensive chapter. Additionally, a special section focuses on the extraordinary popularity of Jimmy White, by far the greatest player never to have won the title and one of the most emotive names in the sport.
