From Lascaux to Brooklyn
Author: Paul Rand
Publisher: Yale University Press
Published: 2017-11-03
Total Pages: 201
ISBN-13: 0300230923
DOWNLOAD EBOOKIllustrating his ideas with examples of his own stunning graphic work, as well as an eclectic collection of masterpieces, Rand discusses such topics as: the relation between art and business: the presentation of design ideas and sketches to prospective clients: the debate over typographic style; and the aesthetics of combinatorial geometry as applied to the grid. His book will engage and enlighten anyone interested in the practice or theory of graphic design.