The Things of Life

The Things of Life

Author: Alexey Golubev

Publisher: Cornell University Press

Published: 2020-12-15

Total Pages: 258

ISBN-13: 1501752898

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The Things of Life is a social and cultural history of material objects and spaces during the late socialist era. It traces the biographies of Soviet things, examining how the material world of the late Soviet period influenced Soviet people's gender roles, habitual choices, social trajectories, and imaginary aspirations. Instead of seeing political structures and discursive frameworks as the only mechanisms for shaping Soviet citizens, Alexey Golubev explores how Soviet people used objects and spaces to substantiate their individual and collective selves. In doing so, Golubev rediscovers what helped Soviet citizens make sense of their selves and the world around them, ranging from space rockets and model aircraft to heritage buildings, and from home gyms to the hallways and basements of post-Stalinist housing. Through these various materialist fascinations, The Things of Life considers the ways in which many Soviet people subverted the efforts of the Communist regime to transform them into a rationally organized, disciplined, and easily controllable community. Golubev argues that late Soviet materiality had an immense impact on the organization of the Soviet historical and spatial imagination. His approach also makes clear the ways in which the Soviet self was an integral part of the global experience of modernity rather than simply an outcome of Communist propaganda. Through its focus on materiality and personhood, The Things of Life expands our understanding of what made Soviet people and society "Soviet."


A History of Tri-ang and Lines Brothers Ltd

A History of Tri-ang and Lines Brothers Ltd

Author: Kenneth D. Brown

Publisher: Pen and Sword History

Published: 2022-04-06

Total Pages: 227

ISBN-13: 1526793180

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The toy industry and its close relationship with children's artefacts and equipment, made a huge contribution British ascendancy in light industry, after decline of heavy industry. Light industry was a pivotal theme in British economic history and toy-making and sales in internationals markets was a vital ingredient in Britain's reputation as the 'workshop of the world'. It flourished from the Great Exhibition of 1951 - in competition with German and French toy industries - through the 20th century and the great depression of 1929, to postwar commercial ascendancy in consumer goods. Decline began in face of US and Asian competition.and with Britain's post-war economic problems; and, the nature of family business contributed, with the passing of generations and loss of drive and tenacity. It is a family business story of the Lines Brothers Ltd, the world's largest manufacturer of children's toys with the household name of Triang, with model railways, Minic and Spot-on toy cars, soft toys, 1918-29 Pedigree prams, dolls' houses, Cindy dolls. It is a serious economic, industrial and business, history, full of personality and rivalry from supreme Victorian entrepreneurship to modern international decline, but a social and cultural story intimately linked history of childhood.


The British Toy Business

The British Toy Business

Author: Kenneth D. Brown

Publisher: A&C Black

Published: 1996-01-01

Total Pages: 318

ISBN-13: 9781852851361

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At its height British toymaking was a significant industry, with famous names such as Britains and Meccano known throughout the world. While in essence a specialised form of small-scale engineering, its products and market have always been unique, reflecting the current priorities of both parents and children. Yet, while individual toys and marques have been catalogued extensively, no previous history of toymaking as a whole exists. The British Toy Business provides a fascinating example of the development of a specific industry. Many early early toys were home-made. From the eighteenth century, with its growing recognition of children as something other than small adults, date the beginnings of specialised toys, usually produced by small workshops and sold by street-sellers. The nineteenth century, with its industrial growth and middle-class prosperity, saw an expansion of toymaking. The 1960s and 1970s were the most successful years of British toymaking, with companies like Lesney making record profits. Yet British toy makers failed to solve a number of fundamental problems. Following an unexpected sudden downturn in sales at a time of high interest rates, the major names in British toy making, Lesney, Airfix, Mettoy and Dunbee Combex Marx, all collapsed between 1979 and 1985, leaving the business to be dominated largely by importers.


U.S. Marines In Vietnam: The Landing And The Buildup, 1965

U.S. Marines In Vietnam: The Landing And The Buildup, 1965

Author: Dr. Jack Shulimson

Publisher: Pickle Partners Publishing

Published: 2016-08-09

Total Pages: 666

ISBN-13: 1787200833

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This is the second volume in a series of chronological histories prepared by the Marine Corps History and Museums Division to cover the entire span of Marine Corps involvement in the Vietnam War. This volume details the Marine activities during 1965, the year the war escalated and major American combat units were committed to the conflict. The narrative traces the landing of the nearly 5,000-man 9th Marine Expeditionary Brigade and its transformation into the ΙII Marine Amphibious Force, which by the end of the year contained over 38,000 Marines. During this period, the Marines established three enclaves in South Vietnam’s northernmost corps area, I Corps, and their mission expanded from defense of the Da Nang Airbase to a balanced strategy involving base defense, offensive operations, and pacification. This volume continues to treat the activities of Marine advisors to the South Vietnamese armed forces but in less detail than its predecessor volume, U.S. Marines in Vietnam, 1954-1964; The Advisory and Combat Assistance Era.


Brand Relevance

Brand Relevance

Author: David A. Aaker

Publisher: John Wiley & Sons

Published: 2011-01-25

Total Pages: 400

ISBN-13: 0470613580

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Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.


Trademarks on Base-metal Tableware

Trademarks on Base-metal Tableware

Author: Eileen Woodhead

Publisher: National Historic Sites Parks Service Environment Canada

Published: 1991

Total Pages: 354

ISBN-13:

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Over the past decade the Metal Unit of the Material Culture Section, Archaeology Research Division, Canadian Parks Service, has maintained a reference file identifying marks found on metal artifacts. This document is a selection of marks on file that relate primarily to tableware items, from the late 18th century to about 1900.


Technology and Global Change

Technology and Global Change

Author: Arnulf Grübler

Publisher: Cambridge University Press

Published: 2003-10-16

Total Pages: 468

ISBN-13: 9780521543323

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This is the first book to comprehensibly describe how technology has shaped society and the environment over the last 200 years. It will be useful for researchers, as a textbook for graduate students, for people engaged in long-term policy planning in industry and government, for environmental activists, and for the wider public interested in history, technology, or environmental issues.