Forging an Ironclad Brand: A Leader's Guide

Forging an Ironclad Brand: A Leader's Guide

Author: Lindsay Pedersen

Publisher: Lioncrest Publishing

Published: 2019-04-30

Total Pages: 384

ISBN-13: 9781544513867

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Good brand is just good business. Brand is the intentional leader's North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth. And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is squishy and elusive. But when a tool this vital is dismissed, the business suffers mightily. The good news is that all leaders can ignite brand to create value. Lindsay Pedersen deconstructs what brand is and why it is indispensable for leaders. Then she shares her step-by-step process to tame the infinite possibilities and pinpoint a brand positioning that is true and robust--ironclad--to unlock the most value. In this book, learn how to... Leverage brand as a strategic platform for growing with purpose Lead more effectively with brand as your North Star Use brand to excite customers and employees Identify your Uncommon Denominator and Benefit Ladder Follow the principles of storytelling to generate business growth Brand is sorely underutilized. When you ignore it or use it only superficially, you forgo your most sustainable competitive advantage. It's time to start using brand as your North Star--it's time to make your brand ironclad.


Introduction to Business

Introduction to Business

Author: Heidi M. Neck

Publisher: SAGE Publications

Published: 2023-03-21

Total Pages: 497

ISBN-13: 1071858092

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Written by bestselling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray, Introduction to Business explores the fundamental building blocks of modern business while addressing social impact, ethics, and the power of innovation throughout. Cases on startups, small businesses, and corporations will ignite student interest as they learn from today’s most forward-looking organizations. Regardless of your students’ career aspirations, they will develop the mindset and skillset they need to succeed in their professional journeys.


The CRM Handbook

The CRM Handbook

Author: Jill Dyché

Publisher: Addison-Wesley Professional

Published: 2002

Total Pages: 338

ISBN-13: 9780201730623

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CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.


This Side of Salvation

This Side of Salvation

Author: Jeri Smith-Ready

Publisher: Simon and Schuster

Published: 2014-04-01

Total Pages: 5

ISBN-13: 1442439505

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David confronts his desires and his demons in this novel about what it means to be left behind—literally, figuratively, and spiritually—from the author of the Shade trilogy. Everyone mourns differently. When his older brother was killed, David got angry. As in, fist-meets-someone-else’s-face furious. But his parents? They got religious. David’s still figuring out his relationship with a higher power, but there’s one thing he knows for sure: The closer he gets to Bailey, the better, brighter, happier, more he feels. Then his parents start cutting all their worldly ties in preparation for the Rush, the divine moment when the faithful will be whisked off to Heaven…and they want David to do the same. David’s torn. He likes living in the moment, and isn’t sure about giving up his best friend, varsity baseball, and Bailey—especially Bailey—in hope of salvation. But when he comes home late from prom, and late for the Rush, to find that his parents have vanished, David is in more trouble than he ever could have imagined…


Letting Ana Go

Letting Ana Go

Author: Anonymous

Publisher: Simon and Schuster

Published: 2013-06-04

Total Pages: 295

ISBN-13: 1442472235

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Includes an excerpt from an upcoming anonymous diary, 'Lucy in the sky.'


The Oxford Handbook of British Poetry, 1660-1800

The Oxford Handbook of British Poetry, 1660-1800

Author: John T. Lynch

Publisher: Oxford University Press

Published: 2016

Total Pages: 817

ISBN-13: 0199600805

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In the most comprehensive, up-to-date account of the poetry published in Britain between the Restoration and the end of the eighteenth century, a team of leading experts surveys the poetry of the age in all its richness and diversity. They provide a systematic overview, and restore these poetic works to a position of centrality in modern criticism.


Confederate Ironclads at War

Confederate Ironclads at War

Author: R. Thomas Campbell

Publisher: McFarland

Published: 2019-02-20

Total Pages: 277

ISBN-13: 1476676402

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Hampered by lack of materials, shipyards and experienced shipbuilders, even so the South managed to construct 34 iron-armored warships during the Civil War, of which the Confederate Navy put 25 into service. The stories of these vessels illustrate the hardships under which the Navy operated--and also its resourcefulness. Except for the Albemarle, no Confederate ironclad was sunk or destroyed by enemy action. Overtaken by events on the ground, most were destroyed by their own crews to prevent them from falling into Union hands. This account covers the design and construction and the engagements of the Confederate ironclads and describes the ingenuity and courage, as well as the challenges and frustrations of their "too little, too late" service.


The Battleship Builders

The Battleship Builders

Author: Ian Johnston

Publisher: Seaforth Publishing

Published: 2013-05-08

Total Pages: 770

ISBN-13: 1473822262

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How shipbuilders, engine manufacturers, and more united to build Britain’s Grand Fleet: “Superbly written…One of the best naval titles I have seen.”—Marine News The launch in 1906 of HMS Dreadnought, the world’s first all-big-gun battleship, rendered all existing battle fleets obsolete, but at the same time it wiped out the Royal Navy’s numerical advantage, so expensively maintained for decades. Already locked in the same arms race with Germany, Britain urgently needed to build an entirely new battle fleet of these larger, more complex, and costlier vessels. In this she succeeded spectacularly; in little over a decade fifty such ships were completed, almost exactly double what Germany achieved. It was only made possible by a vast industrial nexus of shipbuilders, engine manufacturers, armament fleets, and specialist armor producers, whose contribution to the Grand Fleet is too often ignored. This heroic achievement, and how it was done, is the subject of this book. It charts the rise of the large industrial conglomerates that were key to this success, looks at the reaction to fast-moving technical changes, and analyzes the politics of funding this vast national effort, both before and beyond the Great War. It also attempts to assess the true cost—and value—of the Grand Fleet in terms of the resources consumed. And finally, by way of contrast, it describes the effects of the postwar recession, industrial contraction, and the very different responses to rearmament in the run up to the Second World War. Includes photographs


Joseph Brown and His Civil War Ironclads

Joseph Brown and His Civil War Ironclads

Author: Myron J. Smith, Jr.

Publisher: McFarland

Published: 2017-04-26

Total Pages: 395

ISBN-13: 1476626804

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A Scottish immigrant to Illinois, Joseph Brown made his pre-Civil War fortune as a miller and steamboat captain who dabbled in riverboat design and the politics of small towns. When war erupted, he used his connections (including a friendship with Abraham Lincoln) to obtain contracts to build three ironclad gunboats for the U.S. War Department--the Chillicothe, Indianola and Tuscumbia. Often described as failures, these vessels were active in some of the most fer"documents the life and career of Joseph Brown, a miller and steamboat captain who built three ironclad gunboats for the US War Department"ocious river fighting of the 1863 Vicksburg campaign. After the war, "Captain Joe" became a railroad executive and was elected mayor of St. Louis. This book covers his life and career, as well as the construction and operational histories of his controversial trio of warships.