Force and Persuasion
Author: Waud H. Kracke
Publisher:
Published: 1978
Total Pages: 322
ISBN-13: 9780226452104
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The Full Force of Your Ideas
Author:
Publisher:
Published: 2004-01-01
Total Pages: 156
ISBN-13: 9780976156901
DOWNLOAD EBOOKCommunispond, the industry leader in Business Communication Skills for over 35 years, presents a method to help leaders and individuals make more persuasive business presentations and pitches.Whether face to face or via the web, the stakes have never been higher. Learn the 9 Principles of Persuasion to become more persuasive with customers as well as within your own organization.Contributors include Communispond founder Kevin Daley and some of the most respected trainers and writers in the field.
The Necessary Art of Persuasion
Author: Jay A. Conger
Publisher: Harvard Business Review Press
Published: 2008-09-08
Total Pages: 81
ISBN-13: 1633691020
DOWNLOAD EBOOKIn an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
Resistance and Persuasion
Author: Eric S. Knowles
Publisher: Psychology Press
Published: 2004-02-26
Total Pages: 350
ISBN-13: 1135626383
DOWNLOAD EBOOKResistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and persuasion. With contributions from the leaders in the field, this book presents original ideas and research that demonstrate how understanding resistance can improve persuasion, compliance, and social influence. Many of the authors present their research for the first time. Four faces of resistance are identified: reactance, distrust, scrutiny, and inertia. The concluding chapter summarizes the book's theoretical contributions and establishes a resistance-based research agenda for persuasion and attitude change. This new book helps to establish resistance as a legitimate sub-field of persuasion that is equal in force to influence. Resistance and Persuasion offers many new revelations about persuasion: *Acknowledging resistance helps to reduce it. *Raising reactance makes a strong message more persuasive. *Putting arguments into a narrative increases their influence. *Identifying illegitimate sources of information strengthens the influence of legitimate sources. *Looking ahead reduces resistance to persuasive attempts. This volume will appeal to researchers and students from a variety of disciplines including social, cognitive, and health psychology, communication, marketing, political science, journalism, and education.
Force of Persuasion
Author: Forrest H. Patton
Publisher: Simon & Schuster
Published: 1986-01-01
Total Pages: 199
ISBN-13: 9780133251272
DOWNLOAD EBOOKTells how to avoid self-defeating attitudes, improve one's concentration, perception, and intuition, eliminate bad habits, use successful negotiating strategies, and increase one's influence
The Great Mental Models, Volume 1
Author: Shane Parrish
Publisher: Penguin
Published: 2024-10-15
Total Pages: 209
ISBN-13: 0593719972
DOWNLOAD EBOOKDiscover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.
The Persuasion Handbook
Author: James Price Dillard
Publisher: SAGE Publications
Published: 2002-07-23
Total Pages: 897
ISBN-13: 1452261598
DOWNLOAD EBOOKThe Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and lays out research strategies for addressing those challenges.
Pre-Suasion
Author: Robert Cialdini
Publisher: Simon and Schuster
Published: 2016-09-06
Total Pages: 469
ISBN-13: 1501109812
DOWNLOAD EBOOKThe acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).
Methods of Persuasion
Author: Nick Kolenda
Publisher:
Published: 2013
Total Pages: 0
ISBN-13: 9780615815657
DOWNLOAD EBOOK"Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life."--Publisher's description.
Persuasion
Author: Timothy C. Brock
Publisher: SAGE Publications, Incorporated
Published: 2005-01-04
Total Pages: 0
ISBN-13: 9780761928096
DOWNLOAD EBOOKPersuasion: Psychological Insights and Perspectives, Second Edition highlights important and influential views on persuasion and guides students through the important contemporary centers of basic and applied persuasion research. The renowned contributors to this volume apply cutting-edge knowledge from their current research across a variety of domains, including health, advertising, prejudice, political communication, group decision making, and the impact of narratives. This Second Edition has been revised and updated to reflect new research from the past decade. It includes entirely new chapters on prejudice, persuasiveness of narratives, mass media and political persuasion, small groups, and advertising.
