Marketing in Developing Countries (RLE Marketing)

Marketing in Developing Countries (RLE Marketing)

Author: G. S. Kindra

Publisher: Routledge

Published: 2014-09-25

Total Pages: 245

ISBN-13: 131764669X

DOWNLOAD EBOOK

The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.