Food Marketing and Selling Healthy Lifestyles with Science
Food Marketing and Selling Healthy Lifestyles with Science

Author: Lauren Alex O'Hagan

Publisher: Routledge

Published: 2024-10-02

Total Pages: 0

ISBN-13: 9781032580739

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This book sets out to historicise our understanding of contemporary trends by studying the long relationship between science, food and drink marketing and the promotion of healthy lifestyles. It aims to bring together contemporary and historical research from a multimodal perspective, considering how scientific discourse and ideas about health and nutrition are channelled through visual and material culture. Using examples of advertisements, commercials and posters, the 16 chapters in this book will foster a cross-disciplinary and cross-temporal dialogue, uncovering links between past and present ways that manufacturers have capitalised upon scientific innovations to create new products or rebrand existing products and employed science to make claims about health and nutrition. They will, thus, demonstrate the continuity of science in food and drink marketing--even if fundamental ideas of nutrition have evolved over time. The book provides crucial new insights into the significance of the late nineteenth and early twentieth centuries as a period of innovation in food and drink marketing and showcasing how many of the marketing strategies employed today, in fact, have a far broader historical trajectory. It will be of great interest to students and scholars of Critical Food Studies, Media and Communication Studies, History of Science and Medicine and Cultural Studies, as well as nutritionists, dieticians, sportspeople, in addition to policymakers and practitioners working in the area of food and drink marketing.

Food Marketing and Selling Healthy Lifestyles with Science
Food Marketing and Selling Healthy Lifestyles with Science

Author: Lauren Alex O'Hagan

Publisher: Taylor & Francis

Published: 2024-09-17

Total Pages: 365

ISBN-13: 1040143962

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This book sets out to historicise our understanding of contemporary trends by studying the long relationship between science, food and drink marketing and the promotion of healthy lifestyles. It aims to bring together contemporary and historical research from a multimodal perspective, considering how scientific discourse and ideas about health and nutrition are channelled through visual and material culture. Using examples of advertisements, commercials and posters, the 16 chapters in this book will foster a cross-disciplinary and cross-temporal dialogue, uncovering links between past and present ways that manufacturers have capitalised upon scientific innovations to create new products or rebrand existing products and employed science to make claims about health and nutrition. They will, thus, demonstrate the continuity of science in food and drink marketing—even if fundamental ideas of nutrition have evolved over time. The book provides crucial new insights into the significance of the late nineteenth and early twentieth centuries as a period of innovation in food and drink marketing and showcasing how many of the marketing strategies employed today, in fact, have a far broader historical trajectory. It will be of great interest to students and scholars of Critical Food Studies, Media and Communication Studies, History of Science and Medicine and Cultural Studies, as well as nutritionists, dieticians, sportspeople, in addition to policymakers and practitioners working in the area of food and drink marketing.

Foodist
Foodist

Author: Darya Pino Rose

Publisher: Harper Collins

Published: 2013-05-07

Total Pages: 363

ISBN-13: 0062201271

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In Foodist, Darya Pino Rose, a neuroscientist, food writer, and the creator of SummerTomato.com, delivers a savvy, practical guide to ending the diet cycle and discovering lasting weight-loss through the love of food and the fundamentals of science. A foodist simply has a different way of looking at food, and makes decisions with a clear understanding of how to optimize health and happiness. Foodist is a new approach to healthy eating that focuses on what you like to eat, rather than what you should or shouldn’t eat, while teaching you how to make good decisions, backed up by an understanding of what it means to live a healthy lifestyle. Foodist: Using Real Food and Real Science to Lose Weight Without Dieting is filled with tips on food shopping, food prep, cooking, and how to pick the right restaurants and make smart menu choices.

Food Marketing to Children and Youth
Food Marketing to Children and Youth

Author: Institute of Medicine

Publisher: National Academies Press

Published: 2006-05-11

Total Pages: 537

ISBN-13: 0309097134

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Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.

Six Arguments for a Greener Diet
Six Arguments for a Greener Diet

Author: Michael F. Jacobson

Publisher:

Published: 2006

Total Pages: 260

ISBN-13:

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This text outlines the benefits of a plant-based diet for human health, the environment, and animal welfare. In addition to offering dietary advice to consumers, the author recommends a number of specific changes to public policy.

Chain Reactions
Chain Reactions

Author: Lucy Jane Santos

Publisher: Icon Books

Published: 2024-07-04

Total Pages: 304

ISBN-13: 1837731551

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Tracing uranium's past, and how it intersects with our understanding of other radioactive elements, this book aims to disentangle our attitudes and to unpick the atomic mindset. Chain Reactions looks at the fascinating, often-forgotten, stories that can be found throughout the history of the element. Ranging from glassworks to penny stocks; medicines to weapons; something to be feared to a powerful source of energy, this global history not only explores the development of our scientific understanding of uranium, but also shines a light on its cultural and social impact. By understanding our nuclear past, we can move beyond the ideological opposition to atomic technology and encourage a more nuanced dialogue about whether it is feasible - and desirable - to have a genuinely nuclear-powered future.

Marketing Nutrition
Marketing Nutrition

Author: Brian Wansink

Publisher: University of Illinois Press

Published: 2010-10-01

Total Pages: 226

ISBN-13: 0252092791

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Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink’s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products’ failures and successes. The key problem with marketing nutrition remains, after all, marketing.

Anthropology of Ascendant China
Anthropology of Ascendant China

Author: Mayfair Yang

Publisher: Taylor & Francis

Published: 2024-05-06

Total Pages: 251

ISBN-13: 1040011608

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This volume represents the latest research in cultural anthropology on an ascendant and globalizing China, covering the many different dimensions of China’s ascendancy both within China itself and beyond. It focuses not only on the real and perceived successes of China in the past four decades, but also on the difficulties, tensions, and dangers that have emerged as a result of rapid economic development: class polarization, state expansion, psychological distress, and environmental degradation. Including contributions by some of the most well-known cultural anthropologists of China, as well as rising innovative younger scholars, this book documents and analyzes China’s multifaceted transformations in the modern era—both within Chinese society and in Chinese relations with the outside world. It features the unique perspective of anthropology, with its on-the-ground deep cultural immersion through long-term fieldwork, coupled with a macrolevel global perspective, a strong historical perspective, and theoretically engaged analyses to present a balanced account of China’s ascendancy. Anthropology of Ascendant China: Histories, Attainments, and Tribulations is suitable for students and scholars in Anthropology, Sociology, History, Political Science, and East Asian Studies, as well as those working on contemporary Chinese society and culture more broadly.