Advanced Style
Advanced Style

Author: Ari Seth Cohen

Publisher: powerHouse Books

Published: 2012-10-30

Total Pages: 244

ISBN-13: 1576876314

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Advanced Style is Ari Seth Cohen’s blog-based ode to the confidence, beauty, and fashion that can only be achieved through the experience of a life lived glamorously. It is a collection of street fashion unlike any seen before—focused on the over-60 set in the world’s most stylish locales. The (mostly) ladies of Advanced Style are enjoying their later years with grace and panache, marching to the beat of their own drummer. These timeless images and words of wisdom provide fashion inspiration for all ages and prove that age is nothing but a state of mind. Ari Seth Cohen started his blog inspired by his own grandmother’s unique personal style and his lifelong interest in the put-together fashion of vibrant seniors. Each of his subjects sparkles like a diamond after long years spent refining and perfecting their individual look and approach to life. The Advanced Style book will showcase, in luscious full-color, the best of the blog, but will also act as a true guidebook with all-new material featuring wardrobes, interviews, stories, and advice from a cadre of his most chic subjects, along with a large selection of never-before-seen photography—fresh off of sidewalk catwalks around the world!

Followers
Followers

Author: Megan Angelo

Publisher: Harlequin

Published: 2020-01-14

Total Pages: 394

ISBN-13: 1488051291

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“This dark, pitch-perfect novel about our dependence on technology for validation and human connection is as addictive as social media itself.” —People Magazine Orla Cadden is stuck in a dead-end job, writing clickbait about movie-star hookups and influencer yoga moves. Then Orla meets Floss, who has a plan for launching them both into the high-profile lives they dream about. So what if Orla and Floss’s methods are shady—and sometimes people get hurt? Their legions of followers can’t be wrong. Thirty-five years later, in a closed California village where government-appointed celebrities live every moment of the day on camera, a woman named Marlow dreams of fleeing the corporate sponsors who would do anything to keep her on-screen. Despite her massive popularity—twelve million loyal followers—when Marlow discovers that her whole family history is based on a lie, she summons the courage to run in search of the truth. Followers traces the paths of Orla, Floss and Marlow as they wind through time toward a cataclysmic event that sends America into upheaval. This darkly funny story reminds us that even if we obsess over famous people we’ll never meet, what we really crave is genuine human connection. “Terrific writing about terrifying ideas.” —Washington Post “An engaging confection wrapped around a thoughtful critique.” —USA Today “Dazzling.” —Time “Razor-sharp.” —Entertainment Weekly “Big Brother meets Ingrid Goes West.” —theSkimm “[An] intelligent page-turner.” —Wall Street Journal “Dark, witty, astute.” —Slate “Black Mirror fans are going to love Megan Angelo’s Followers.” —PopSugar “Engrossing.” —NPR “Fascinating.” —Publishers Weekly (starred review) “Intricate and brave.” —Booklist (starred review) “Addictive.” —KirkusReviews (starred review)

In Fashion
In Fashion

Author: Elaine Stone

Publisher: Bloomsbury Publishing USA

Published: 2016-09-08

Total Pages: 352

ISBN-13: 1501310755

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"This newest edition of the best-selling In Fashion offers a clear introduction to the fashion industry that is as dynamic as the business itself. Through concise language and full-color photographs, the text provides students with an overview of fashion, from its history, cyclical nature, and development, to the materials, producers, and retailers who impact the business on a global level. Whether their plans include design, product development, merchandising, buying, manufacturing, or entrepreneurship, students will gain a thorough understanding of how the industry works and what lies ahead for them professionally"--

One Million Followers, Updated Edition
One Million Followers, Updated Edition

Author: Brendan Kane

Publisher: BenBella Books

Published: 2018-10-09

Total Pages: 204

ISBN-13: 1946885606

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Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and "growth hacker" Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He's advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he'll share his secrets with you. In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: • Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google • Ray Chan, CEO and cofounder of 9GAG • Julius Dein, internet personality and magician with nearly 16 million Facebook followers • Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas • Phil Ranta, former COO of Studio71 and VP of network at Fullscreen • Eamonn Carey, managing director at Techstars London • Jonathan Skogmo, founder and CEO of Jukin Media, Inc. • Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It's time to stop being a follower and start being a leader.

Research Perspectives on Social Media Influencers and their Followers
Research Perspectives on Social Media Influencers and their Followers

Author: Brandi Watkins

Publisher: Rowman & Littlefield

Published: 2021-03-15

Total Pages: 249

ISBN-13: 1793613656

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Research Perspectives on Social Media Influencers and their Followers argues that the brands that find the most success on social media are the ones that acknowledge the real key to social media marketing—it’s all about the followers. This collection, edited by Brandi Watkins, explores how social media has shifted power dynamics away from brands and toward the consumers themselves—the social media users who choose to like, share, and engage with brands online. This dynamic has paved the way for the rise of the social media influencer (SMI); a unique category of social media user who has a large platform and compelling content that attracts a number of loyal and devoted followers.. It’s the followers that make SMI relevant and appealing to brands as a marketing strategy. Contributors discuss emerging trends in research related to the SMI and their followers; as the influencer marketing industry continues to grow and evolve, they argue, so too should our understanding of the influencer-follower relationship that makes this marketing strategy successful. Each chapter of this collection presents a variety of research perspectives, questions, and methodologies that can be used to analyze this trend. Scholars of media studies, communication, technology studies, celebrity studies, marketing, and economics will find this book particularly useful.

Fashion Buying and Merchandising
Fashion Buying and Merchandising

Author: Rosy Boardman

Publisher: Routledge

Published: 2020-05-10

Total Pages: 241

ISBN-13: 0429868979

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Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in ‘in-season buying’ as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing, and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation, and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students, specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today.

#FashionVictim
#FashionVictim

Author: Amina Akhtar

Publisher: Crooked Lane Books

Published: 2018-09-11

Total Pages: 341

ISBN-13: 1683318358

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Heathers meets The Devil Wears Prada in this “sick and vicious and funny” thriller set in the cut-throat world of fashion (Caroline Kepnes, New York Times–bestselling author of You) Fashion editor Anya St. Clair is on the verge of greatness. A to-die-for wardrobe. Killer social media numbers. And the path behind her is littered with the bodies of anyone who got in her way. She’s worked hard to get where she is, but she doesn’t have everything. Not like Sarah Taft. Anya’s obsession sits one desk away. Beautiful, stylish, and rich, Sarah’s a natural fashion icon. From her beach-wave blonde hair to her on-trend nail art, she’s a walking editorial spread. Anya wants to be her friend. Her best friend. Her only friend. When Sarah becomes her top competition for a promotion, Anya’s plan to win her friendship goes into overdrive. In order to beat Sarah, she’ll have to become her. Friendly competition may turn fatal, but as they say in fashion: One day you’re in, and the next day you’re dead. “As awesome as it sounds . . . welcome to the cruel world of fashion where women’s looks, weight, and youth is the only thing to value.” —Book Riot

Global Perspectives on Social Media Influencers and Strategic Business Communication
Global Perspectives on Social Media Influencers and Strategic Business Communication

Author: Bi, Nicky Chang

Publisher: IGI Global

Published: 2024-05-22

Total Pages: 451

ISBN-13:

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In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidance, the need for comprehensive research on their impact becomes paramount. Brands, aiming to connect with a precisely targeted audience, must grapple with ethical considerations in this rapidly evolving sphere. Global Perspectives on Social Media Influencers and Strategic Business Communication delves into influencer research and practices, exploring their impact on various industries and sectors. This book dissects the motives and characteristics of social media influencers and navigates the terrain of ethical considerations surrounding their collaboration with businesses and organizations. This book covers influencers' effect on brand loyalty, cultural norms, community building, and their role in business management, advertising, and strategic communication. The book dissects the impacts of social media influencers on audience behavior, exploring areas such as brand attitudes, purchase intentions, and the dynamics of parasocial relationships. It examines the nuances of engagement, differentiating between paid endorsements, sponsored content, and pure electronic word-of-mouth while also spotlighting the influence of live streaming on consumer behaviors. This book is a valuable resource for businesses, strategic communicators, marketers, scholars, and anyone seeking a profound understanding of the dynamic world of social media influencers.

I Am Golden
I Am Golden

Author: Eva Chen

Publisher: Feiwel & Friends

Published: 2022-02-01

Total Pages: 21

ISBN-13: 1250869617

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An Instant New York Times Bestseller! This joyful and lyrical picture book from New York Times bestselling author Eva Chen and illustrator Sophie Diao is a moving ode to the immigrant experience, as well as a manifesto of self-love for Chinese American children. What do you see when you look in the mirror, Mei? Do you see beauty? We see eyes that point toward the sun, that give us the warmth and joy of a thousand rays when you smile. We see hair as inky black and smooth as a peaceful night sky. We see skin brushed with gold. Praise for I Am Golden: "[A] richly metaphoric celebration of Chinese American identity ... Luminous, gently textured digital art by Diao includes thoughtful, recognizably Chinese cues that add further dimension ... A loving, affecting tribute to how children of immigrants can serve as bridges and torchbearers for their communities." —Publishers Weekly, starred review "From the outset, this gorgeous picture book exudes joy and celebration of identity. Through dazzling illustrations, Diao brings to exuberant life best-selling Chinese American author Chen’s message of finding love and power in one’s differences. ... This powerful and uplifting story captures [Chinese] American joy and is a definite must-read." —Booklist, starred review