Focus Groups

Focus Groups

Author: Richard A. Krueger

Publisher: SAGE

Published: 2000-04-26

Total Pages: 238

ISBN-13: 9780761920717

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`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.


Focus Groups for the Social Science Researcher

Focus Groups for the Social Science Researcher

Author: Jennifer Cyr

Publisher: Cambridge University Press

Published: 2019-03-28

Total Pages: 145

ISBN-13: 1107189160

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In highlighting the unique features of focus groups, Cyr explains how they can help social science researchers effectively answer certain research questions.


Focus Groups

Focus Groups

Author: Jori N. Hall

Publisher: Myers Education Press

Published: 2020-04-17

Total Pages: 277

ISBN-13: 1975501950

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A 2021 AERA Qualitative Research SIG Outstanding Book Award winner Focus Groups: Culturally Responsive Approaches for Qualitative Inquiry and Program Evaluation takes an in-depth look at how culturally-responsive focus groups are developed and implemented within the context of qualitative inquiry broadly, and program evaluation more specifically. The book showcases various forms of focus groups and how they can be responsive to specific communities across different disciplines. This book provides: an historical perspective on focus groups a theoretical foundation helpful for supporting focus groups with marginalized groups, vulnerable populations (older adults, children), and participants within non-Western settings basic procedures for conducting focus groups guidelines for cultural responsiveness and case examples of alternative approaches to focus groups that target specific communities and those in different contexts. It also considers ethical issues around the use of culturally responsive focus groups, while providing guidance on analyzing and interpreting your data and establishing the credibility of your study. Focus Groups is an information rich resource for qualitative researchers and program evaluators at various levels who want to learn about or enhance their knowledge on designing and conducting culturally responsive focus groups. Perfect for courses such as: Foundations of Culturally Responsive Focus Groups | Culturally Responsive Approaches to Program Evaluation Practicing Qualitative Program Evaluation | Qualitative Research: Culturally Responsive Methods | Focus Groups in Research | Introduction to Qualitative Methods | Methods in Educational Research | Program Evaluation Practice | Designing Qualitative Research


Focus Groups

Focus Groups

Author: David W. Stewart

Publisher: SAGE

Published: 2007

Total Pages: 204

ISBN-13: 9780761925835

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Moderating Focus Groups

Moderating Focus Groups

Author: Richard A. Krueger

Publisher: SAGE

Published: 1998

Total Pages: 140

ISBN-13: 9780761908210

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Volume 4 of this series is indispensable for all wishing to improve their focus group moderating skills. This book provides an overview of critical skills needed by moderators, the skills moderators use, & strategies for handling difficult situations.


Advanced Focus Group Research

Advanced Focus Group Research

Author: Edward F. Fern

Publisher: SAGE

Published: 2001-06-25

Total Pages: 268

ISBN-13: 9780761912491

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Broad and international in scope, Advanced Focus Group Research introduces a conceptual framework that can help researchers make informed decisions about how to plan and implement a focus group research project.


Planning Focus Groups

Planning Focus Groups

Author: David L. Morgan

Publisher: SAGE

Published: 1998

Total Pages: 164

ISBN-13: 9780761908173

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Covers the range of practical tasks required in the course of a research project when using focus groups. This title emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. It features a discussion of personnel and budgets.


Developing Focus Group Research

Developing Focus Group Research

Author: Jenny Kitzinger

Publisher: SAGE

Published: 1999-02-22

Total Pages: 244

ISBN-13: 9780761955689

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This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work. The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority' groups; their contribution to participatory or feminist research; use of software packages; discourse anal


Focus Groups in Social Research

Focus Groups in Social Research

Author: Michael Bloor

Publisher: SAGE

Published: 2001-03-08

Total Pages: 126

ISBN-13: 9780761957430

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There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by cover


Basic and Advanced Focus Groups

Basic and Advanced Focus Groups

Author: David L. Morgan

Publisher: SAGE Publications

Published: 2018-07-13

Total Pages: 306

ISBN-13: 1506327133

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Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.