Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent businessenvironment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision
This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model.
the strategies' performance outcomes. Drawing on organizational learning theory, she identifies the organizational abilities and processes that constitute a firm's Strategy Implementation Capability construct and shows empirically that the concept is very valuable in explaining how innovative strategies translate into a firm's performance.
The hospitality industry's rapid evolution provides career-seekers with tremendous opportunity–and unique challenges. Changes in the global economy, rising interest in ecotourism, the influence of internet commerce, and a myriad of other trends contribute to the dynamic nature of this exciting field. Introduction to Hospitality Management presents a thorough overview of historical perspectives, current trends, and real-world practices. Coverage of bar and restaurant management, hotel and lodging operations, travel and tourism, and much more gives students a comprehensive analysis of this rewarding field. Focusing on practicality, this text presents real-world examples of traditional methods alongside insightful discussions surrounding changes in consumer demands and key issues affecting the industry. The industry’s multifaceted nature lends itself to broad exploration, and this text provides: Clear guidance through topics related to foodservice operations, convention management, meeting planning, casino and gaming management, leadership and staffing, financial and business models, and promotion and marketing Emphasis on career planning and job placement strategies, giving students a head start in charting their future in hospitality A combination of Drs. Reynolds and Barrows’ two leading textbooks, Introduction to Management in the Hospitality Industry and Introduction to the Hospitality Industry, into one cohesive, comprehensive edition Substantial coverage of internet commerce and marketing Case studies, including actual interviews with industry professionals, to reinforce primary learning objectives and build critical thinking skills An emphasize on real-world skills and practical methods employed by management professionals Methods to prepare students for job placement in multiple areas of the hospitality and tourism industry Introduction to Hospitality Management is an essential text for students learning about, or with an interest in, the hospitality industry. Written in a clear and accessible style, this important book leaves readers with a strong grasp of the topics and trends most important to a career in the hospitality industry
The goal of this book is to introduce a reader to a new philosophy of teaching and learning physics - Investigative Science Learning Environment, or ISLE (pronounced as a small island). ISLE is an example of an "intentional" approach to curriculum design and learning activities (MacMillan and Garrison 1988 A Logical Theory of Teaching: Erotetics and Intentionality). Intentionality means that the process through which the learning occurs is as crucial for learning as the final outcome or learned content. In ISLE, the process through which students learn mirrors the practice of physics.
Today's physics textbooks have become encyclopedic, offering students dry discussions, rote formulas, and exercises with little relation to the real world. Physics: The First Science takes a different approach by offering uniquely accessible, student-friendly explanations, historical and philosophical perspectives and mathematics in easy-to-comprehend dialogue. It emphasizes the unity of physics and its place as the basis for all science. Examples and worked solutions are scattered throughout the narrative to help increase understanding. Students are tested and challenged at the end of each chapter with questions ranging from a guided-review designed to mirror the examples, to problems, reasoning skill building exercises that encourage students to analyze unfamiliar situations, and interactive simulations developed at the University of Colorado. With their experience instructing both students and teachers of physics for decades, Peter Lindenfeld and Suzanne White Brahmia have developed an algebra-based physics book with features to help readers see the physics in their lives. Students will welcome the engaging style, condensed format, and economical price.
A series of discovery-based activities focused on building confidence with physics concepts and problem solving by helping to connect new ideas with existing knowledge. The student learns to evaluate, draw, diagram, and graph physics concepts.
Thinking Algebraically presents the insights of abstract algebra in a welcoming and accessible way. It succeeds in combining the advantages of rings-first and groups-first approaches while avoiding the disadvantages. After an historical overview, the first chapter studies familiar examples and elementary properties of groups and rings simultaneously to motivate the modern understanding of algebra. The text builds intuition for abstract algebra starting from high school algebra. In addition to the standard number systems, polynomials, vectors, and matrices, the first chapter introduces modular arithmetic and dihedral groups. The second chapter builds on these basic examples and properties, enabling students to learn structural ideas common to rings and groups: isomorphism, homomorphism, and direct product. The third chapter investigates introductory group theory. Later chapters delve more deeply into groups, rings, and fields, including Galois theory, and they also introduce other topics, such as lattices. The exposition is clear and conversational throughout. The book has numerous exercises in each section as well as supplemental exercises and projects for each chapter. Many examples and well over 100 figures provide support for learning. Short biographies introduce the mathematicians who proved many of the results. The book presents a pathway to algebraic thinking in a semester- or year-long algebra course.
