Marketing to Moviegoers
Marketing to Moviegoers

Author: Robert Marich

Publisher: Taylor & Francis

Published: 2005-04-18

Total Pages: 314

ISBN-13: 1136068619

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"Marketing to Moviegoers" is the essential guide to film marketing. Although there are many resources available about how to make a film, there are few about how to get your film seen once it's made and none that reveal the closely-guarded marketing secrets of the major motion picture studios. The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know. This book will be indispensable for film marketing executives, consumer product marketers, students, and people new to the filmmaking field. It provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business.

Judy
Judy

Author: John Fricke

Publisher: Running Press Adult

Published: 2011-08-23

Total Pages: 556

ISBN-13: 0762443685

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Through her incomparable work on screen, stage, record, radio, and television, Judy Garland earned renown as "The World's Greatest Entertainer." It was as a motion picture star though, that she first rose to international fame. From her feature film debut in 1936 through the aptly titled I Could Go on Singing in 1963, she lit up the screen with a magic uniquely hers -- and dazzled world-wide audiences of all ages. Judy Garland starred in two dozen of the all-time classic movie musicals, among them A Star is Born, Meet Me in St. Louis, Babes in Arms, Easter Parade, For Me and My Gal, and The Harvey Girls. Her dramatic turns in Judgment at Nuremberg, The Clock, and A Child is Waiting won added acclaim. And perhaps most unforgettably, she starred as Dorothy Gale in the best-loved motion picture of all time: The Wizard of Oz. Judy: A Legendary Film Career tells the story of Garland's movie work in unprecedented detail. Hundreds of never-before-published photos, newly-assembled contemporary reviews, insight from her costars and coworkers, and production histories are provided for each film in which she appeared. Highlighting and complimenting the feature films is a definitive biography; an examination of Judy's short subjects; details of the movies she did not complete; and an enthralling compendium of film projects for which she was considered or rumored. The text is illustrated by more than five hundred photos, encompassing poster art; costume tests; behind-the-scenes candids; onstage and backstage glimpses of her theatrical successes; and personal snapshots. Judy is the exhaustively researched work of historian John Fricke. He celebrates as never before the heart, humor, and incandescent motion picture achievement of the one-and-only Judy Garland.

News of the World
News of the World

Author: Paulette Jiles

Publisher: HarperCollins

Published: 2016-10-04

Total Pages: 276

ISBN-13: 0062409220

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Soon to be a Major Motion Picture National Book Award Finalist—Fiction In the aftermath of the Civil War, an aging itinerant news reader agrees to transport a young captive of the Kiowa back to her people in this exquisitely rendered, morally complex, multilayered novel of historical fiction from the author of Enemy Women that explores the boundaries of family, responsibility, honor, and trust. In the wake of the Civil War, Captain Jefferson Kyle Kidd travels through northern Texas, giving live readings from newspapers to paying audiences hungry for news of the world. An elderly widower who has lived through three wars and fought in two of them, the captain enjoys his rootless, solitary existence. In Wichita Falls, he is offered a $50 gold piece to deliver a young orphan to her relatives in San Antonio. Four years earlier, a band of Kiowa raiders killed Johanna’s parents and sister; sparing the little girl, they raised her as one of their own. Recently rescued by the U.S. army, the ten-year-old has once again been torn away from the only home she knows. Their 400-mile journey south through unsettled territory and unforgiving terrain proves difficult and at times dangerous. Johanna has forgotten the English language, tries to escape at every opportunity, throws away her shoes, and refuses to act “civilized.” Yet as the miles pass, the two lonely survivors tentatively begin to trust each other, forming a bond that marks the difference between life and death in this treacherous land. Arriving in San Antonio, the reunion is neither happy nor welcome. The captain must hand Johanna over to an aunt and uncle she does not remember—strangers who regard her as an unwanted burden. A respectable man, Captain Kidd is faced with a terrible choice: abandon the girl to her fate or become—in the eyes of the law—a kidnapper himself.

30-Second Cinema
30-Second Cinema

Author: Pamela Hutchinson

Publisher: Ivy Press

Published: 2019-03-14

Total Pages: 163

ISBN-13: 1782407995

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Are you an art-movie buff or a blockbuster enthusiast? Can you reel off a list of New Wave masterpieces, or are you more interested in classic Westerns? Most of us love the movies in one form or another, but very few of us have the all-round knowledge we’d like. 30-Second Cinema offers an immersion course, served up in neat, entertaining shorts. These 50 topics deal with cinema’s beginnings, with its growth as an industry, with key stars and producers, with global movements—from German Expressionism to New Hollywood—and with the movies as a business. By the time you’ve worked your way through, you’ll be able to identify the work of George Melies, define auteur theory or mumblecore in a couple of pithy phrases, and you’ll have broadened your knowledge of global cinema to embrace not only Bollywood but Nollywood, too. All in the time it takes to watch a couple of trailers.

A Land Remembered
A Land Remembered

Author: Patrick D Smith

Publisher: Rowman & Littlefield

Published: 2012-10-01

Total Pages: 286

ISBN-13: 1561645826

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A Land Remembered has become Florida's favorite novel. Now this Student Edition in two volumes makes this rich, rugged story of the American pioneer spirit more accessible to young readers. Patrick Smith tells of three generations of the MacIveys, a Florida family battling the hardships of the frontier. The story opens in 1858, when Tobias and Emma MacIvey arrive in the Florida wilderness with their son, Zech, to start a new life, and ends in 1968 with Solomon MacIvey, who realizes that his wealth has not been worth the cost to the land. Between is a sweeping story rich in Florida history with a cast of memorable characters who battle wild animals, rustlers, Confederate deserters, mosquitoes, starvation, hurricanes, and freezes to carve a kingdom out of the Florida swamp. In this volume, meet young Zech MacIvey, who learns to ride like the wind through the Florida scrub on Ishmael, his marshtackie horse, his dogs, Nip and Tuck, at this side. His parents, Tobias and Emma, scratch a living from the land, gathering wild cows from the swamp and herding them across the state to market. Zech learns the ways of the land from the Seminoles, with whom his life becomes entwined as he grows into manhood. Next in series > > See all of the books in this series

Count the Ways
Count the Ways

Author: Joyce Maynard

Publisher: HarperCollins

Published: 2021-07-13

Total Pages: 566

ISBN-13: 0062398296

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In her most ambitious novel to date, New York Times bestselling author Joyce Maynard returns to the themes that are the hallmarks of her most acclaimed work in a mesmerizing story of a family—from the hopeful early days of young marriage to parenthood, divorce, and the costly aftermath that ripples through all their lives Eleanor and Cam meet at a crafts fair in Vermont in the early 1970s. She’s an artist and writer, he makes wooden bowls. Within four years they are parents to three children, two daughters and a red-headed son who fills his pockets with rocks, plays the violin and talks to God. To Eleanor, their New Hampshire farm provides everything she always wanted—summer nights watching Cam’s softball games, snow days by the fire and the annual tradition of making paper boats and cork people to launch in the brook every spring. If Eleanor and Cam don’t make love as often as they used to, they have something that matters more. Their family. Then comes a terrible accident, caused by Cam’s negligence. Unable to forgive him, Eleanor is consumed by bitterness, losing herself in her life as a mother, while Cam finds solace with a new young partner. Over the decades that follow, the five members of this fractured family make surprising discoveries and decisions that occasionally bring them together, and often tear them apart. Tracing the course of their lives—through the gender transition of one child and another’s choice to completely break with her mother—Joyce Maynard captures a family forced to confront essential, painful truths of its past, and find redemption in its darkest hours. A story of holding on and learning to let go, Count the Ways is an achingly beautiful, poignant, and deeply compassionate novel of home, parenthood, love, and forgiveness.