Advertising at the Crossroads (RLE Advertising)
Advertising at the Crossroads (RLE Advertising)

Author: Max A. Geller

Publisher: Routledge

Published: 2013-06-26

Total Pages: 282

ISBN-13: 113666405X

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Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest. First published in 1952.

Routledge Library Editions: Advertising
Routledge Library Editions: Advertising

Author: Various

Publisher: Routledge

Published: 2021-07-14

Total Pages: 2840

ISBN-13: 1136158758

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Routledge Library Editions: Advertising brings together as one set, or individual volumes, a series of previously out-of-print classics from a variety of academic imprints. With titles as varied as Advertising and Psychology, Advertising in the 21st Century, Outdoor Advertising and The Economics of Advertising, this set provides in one place a wealth of important reference sources from a wide range of authors expert in the field.