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Author: Aaron Agius
Publisher:
Published: 2019
Total Pages:
ISBN-13: 9781544511856
DOWNLOAD EBOOKAaron Agius and Gián Clancey share the secrets that transformed their two-person agency into a global leader in digital marketing. Through personal stories and real-world research, Aaron and Gián demonstrate that landing multimillion-dollar clients isn't just about AdWords, SEO, and social media
Author: Laura Klein
Publisher: "O'Reilly Media, Inc."
Published: 2018-11-16
Total Pages: 284
ISBN-13: 1492049549
DOWNLOAD EBOOKp>Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, you’ll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you what it takes to gather valuable input from customers, build something they’ll truly love, and reduce the time it takes to get your product to market. No prior experience in UX or design is necessary to get started. If you’re an entrepreneur or an innovator, this book puts you right to work with proven tips and tools for researching, identifying, and designing an intuitive, easy-to-use product. Determine whether people will buy your product before you build it Listen to your customers throughout the product’s lifecycle Understand why you should design a test before you design a product Get nine tools that are critical to designing your product Discern the difference between necessary features and nice-to-haves Learn how a Minimum Viable Product affects your UX decisions Use A/B testing in conjunction with good UX practices Speed up your product development process without sacrificing quality
Author: Tami Heim
Publisher: Abingdon Press
Published: 2012-02-01
Total Pages: 195
ISBN-13: 1426754124
DOWNLOAD EBOOK@stickyjesus is a fusion of discipleship, faith sharing, marketing, and a Get Started 101 on Twitter, Facebook and blogging. @stickyjesus lays out the current day reality—the good, the bad, and the ugly—and challenges Christ followers to regain our God-given dominion on earth, which includes the Internet. With knowledge, skills, and Holy Spirit guidance, we encourage believers to dig in and learn how to navigate this online world together—and give Christ a voice in the online world. The book also includes personal testimonies. Most are from everyday people impacting others’ lives and culture online for Christ. These are real people and ministries (about a dozen) making a difference because they walk, talk and connect differently online. They are living out their faith before others unashamed. The authors’ desire is that this project will equip and empower Christ followers and get them excited about sharing their faith online.
Author: Sean Ellis
Publisher: Crown Currency
Published: 2017-04-25
Total Pages: 322
ISBN-13: 045149721X
DOWNLOAD EBOOKThe definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
Author: Carlos Gil
Publisher: Kogan Page Publishers
Published: 2019-10-03
Total Pages: 241
ISBN-13: 0749497599
DOWNLOAD EBOOKWINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.
Author: Brian Tracy
Publisher: Thomas Nelson Inc
Published: 2006-06-20
Total Pages: 240
ISBN-13: 0785288066
DOWNLOAD EBOOKDouble and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.
Author: Tracy Guzeman
Publisher: Simon and Schuster
Published: 2013-08-06
Total Pages: 320
ISBN-13: 1451689780
DOWNLOAD EBOOKA debut novel already destined to be a book club favorite. “With its deft interweaving of psychological complexity and riveting narrative momentum, with its gorgeous prose and poetic justice, The Gravity of Birds is about sibling rivalry, tragedies, and resurrections. And it’s irresistibly exquisite” (San Francisco Chronicle). Forty-four years after the brilliant young painter, Thomas Bayber, first meets Alice and Natalie Kessler, Bayber unveils a never-before-seen work, Kessler Sisters—a provocative painting depicting the young Thomas, Alice, and Natalie. Bayber asks Dennis Finch, an art history professor, and Stephen Jameson, an eccentric young art authenticator, to sell the painting. But their task becomes more complicated when the artist requires that they first locate Alice and Natalie, who seem to have disappeared. Told in alternating chapters that weave revelations about the sisters’ past with clues Finch and Jameson discover in the present, this story sets three characters on a collision course with their histories, showing how families tear themselves apart and then try to bind themselves together again, not always creating the same fabric. The Gravity of Birds “combines the drama of warring sisters, the mystery of a missing painting, and the sorrow of lost love into a haunting elegy that will…leave you breathless” (Tiffany Baker, author of The Little Giant of Aberdeen County).
Author: Rich Karlgaard
Publisher: John Wiley & Sons
Published: 2014-04-07
Total Pages: 274
ISBN-13: 1118829425
DOWNLOAD EBOOKWhat Does it Take to Get Ahead Now—And Stay There? High performance has always required shrewd strategy and superb execution. These factors remain critical, especially given today’s unprecedented business climate. But Rich Karlgaard—Forbes publisher, entrepreneur, investor, and board director—takes a surprising turn and argues that there is now a third element that’s required for competitive advantage. It fosters innovation, it accelerates strategy and execution, and it cannot be copied or bought. It is found in a perhaps surprising place—your company’s values. Karlgaard examined a variety of enduring companies and found that they have one thing in common; all have leveraged their deepest values alongside strategy and execution, allowing them to fuel growth as well as weather hard times. Karlgaard shares these stories and identifies the five key variables that make up every organization’s “soft edge”: Trust: Northwestern Mutual has built a $25 million dollar revenue juggernaut on trust, the foundation of lasting success. Learn how to create an environment that engenders trust and propels high performance. Smarts: In most technical fields your formal education quickly becomes out of date. How do you keep up? Learn how the Mayo Clinic, Stanford University women’s basketball team, and others stay on top by relentlessly pursuing an advantage through smarts. Teamwork: Since collaboration and innovation are a must in the global economy, effective teamwork is vital. Learn how global giant FedEx stays focused and how nimble Nest Labs relies on lean teams with cognitive diversity. Taste: Clever product design and integration are proxies for intelligence because they make customers feel smart. But taste goes further into deep emotional engagement. Specialized Bicycles calls it “the elusive spot between data truth and human truth.” How can you consistently make products or services that trigger these emotional touch points? Story: Companies that achieve lasting success have an enduring and emotionally appealing story. What’s your company’s story? How do you tell it your way? Gain the ability to create a powerful narrative in a world where outsiders often exercise the louder voice.
Author: Khodi Dill
Publisher: Annick Press
Published: 2021-10-12
Total Pages: 250
ISBN-13: 1773215655
DOWNLOAD EBOOKWords burn bright in this joyful celebration of rap, creativity, and self-expression. “Welcome to the cypher! Now huddle up nice and snug. You feel that circle around you? Well, that’s a hip hop hug!” Starting with beatboxes and fingersnaps, an exuberant narrator introduces kids in his community to the powerful possibilities of rap, from turning “a simple phrase/into imagery that soars” to proclaiming, “this is a voice that represents me!” As Khodi Dill’s rhymes heat up, the diverse crew of kids—illustrated in Awuradwoa Afful’s bold, energetic style—gain self-confidence and a sense of freedom in this wonderful picture book debut that is perfect for reading aloud.
Author: Njf Knowles
Publisher: Xlibris Corporation
Published: 2012-08-16
Total Pages: 452
ISBN-13: 1477134042
DOWNLOAD EBOOKSuffering a fall on the Island of Long Island Bahamas, the heroine forces herself to answer the question, What is my purpose in life? Fearing death, she questions wheatear God wants her or not. Guiding her on this journey are the likes of Alice in Wonderland , movie stars, and dead relatives. They force her into accepting her own mortality, even as she attends her own funeral. The story is told from her hospital bed by way of flashbacks. Among her flashbacks are visits to the Joe McCarthy and Apartheid era of the 1940-50 s. There is humor, beginning with Bobby Darin s Splish-Splash recording, to assisting the airline pilot in landing the plane, and tears as she relives her kidnapping and other childhood molestations. She discovers her own mechanisms of surviving.
