Fashion and Textiles: Breakthroughs in Research and Practice
Fashion and Textiles: Breakthroughs in Research and Practice

Author: Management Association, Information Resources

Publisher: IGI Global

Published: 2017-08-11

Total Pages: 552

ISBN-13: 1522534334

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Management technique and operation strategies vary depending on the particular industry. This allows businesses in that industry to thrive and increase competitive advantage. Fashion and Textiles: Breakthroughs in Research and Practice is a critical source of academic knowledge on the latest business and management perspectives within the fashion and textiles industry. Highlighting a range of pertinent topics such as marketing, consumer behavior, and value creation, this book is an ideal reference source for academics, professionals, researchers, students, and practitioners interested in emerging trends in global fashion and textile management.

Strategic Collaborative Innovations in Organizational Systems
Strategic Collaborative Innovations in Organizational Systems

Author: Mupepi, Mambo

Publisher: IGI Global

Published: 2018-12-21

Total Pages: 292

ISBN-13: 1522573917

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Organizations today need to continually implement new strategies that increase the sustainability and competitiveness of a business. By sharing experiences in a collaborative environment where the collective experience of its membership can lead to the design and implementation of new technology and product improvement, a company can differentiate itself to successfully compete in the business realm. Strategic Collaborative Innovations in Organizational Systems is a collection of research on the methods and applications of collaborative strategies in advancing the efficiency and effectiveness of a firm. Highlighting a range of topics including organizational design, productivity strategies, and workforce diversity, this book is ideally designed for academicians, business managers, entrepreneurs, human resources managers, researchers, graduate students, and scholars seeking current research on business and competitive strategies within a collaborative and organizational context.

Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies
Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies

Author: Khosrow-Pour, D.B.A., Mehdi

Publisher: IGI Global

Published: 2019-06-14

Total Pages: 357

ISBN-13: 1522569812

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One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial.

Insights, Innovation, and Analytics for Optimal Customer Engagement
Insights, Innovation, and Analytics for Optimal Customer Engagement

Author: Nagaraj, Samala

Publisher: IGI Global

Published: 2021-02-12

Total Pages: 334

ISBN-13: 1799839206

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Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services. Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.

Navigating the New Normal of Business With Enhanced Human Resource Management Strategies
Navigating the New Normal of Business With Enhanced Human Resource Management Strategies

Author: Aquino Jr., Perfecto Gatbonton

Publisher: IGI Global

Published: 2022-02-11

Total Pages: 313

ISBN-13: 1799884538

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Despite the ill effects of COVID-19 and the temporary closure of business operations worldwide, some organizations, such as the food and pharmaceutical industries, are still functioning, and their need to resume operations is dire. Managing the workforce and performing other functions of human resource management, such as recruitment and hiring, is a continuous process, and today’s organizations must be adaptive and careful in employing the practices of human resource management for any unforeseen events that trigger uncertainty and threats to the company’s workforce performance and hinder organizational effectiveness. Navigating the New Normal of Business With Enhanced Human Resource Management Strategies shares effective strategies in human resource management from organizations worldwide to shed light and ideas on how existing organizations have managed to continue their operations in a post-COVID-19 world, as well as how they have enhanced their strategies and prospects for the future. Covering a range of topics such as employee rights, labor markets, and talent management, it is an ideal resource for instructors, administrators, managers, industry professionals, academicians, practitioners, researchers, and students.

Generative AI and Multifactor Productivity in Business
Generative AI and Multifactor Productivity in Business

Author: Adedoyin, Festus Fatai

Publisher: IGI Global

Published: 2024-04-26

Total Pages: 302

ISBN-13:

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As organizations grapple with the challenges of a dynamic market, the integration of Artificial Intelligence (AI) emerges not only as a technological progression but a strategic necessity. The transformative potential of AI, particularly through OpenAI, holds the promise of redefining operational paradigms, accelerating innovation, and unlocking unprecedented growth opportunities. However, lurking beneath this promise are challenges that demand urgent attention – from tailoring relevance for specific business units to ethical and safe integration practices. The specifics of how OpenAI can amplify labor productivity and enhance decision-making processes remain elusive. Generative AI and Multifactor Productivity in Business offers a guide surrounding the complexities of OpenAI's role in business operations. It contends that understanding OpenAI is not just beneficial; it is essential for organizations seeking to navigate economic uncertainties and unlock high levels of efficiency and growth. The book delves into the effects of OpenAI on business, with a primary objective of illuminating the scholarly and practitioner-based contributions that push the boundaries of OpenAI in business research. This exploration encompasses applications of advanced generative AI tools, language models, and innovative technologies specific to diverse businesses across sectors, scales, and regions. It emphasizes that as AI becomes more seamlessly integrated into business processes, the potential for multifactor productivity to fuel economic growth, new industries, and job opportunities is unparalleled.

Digital Business and Optimizing Operating Strategies
Digital Business and Optimizing Operating Strategies

Author: Akel, Gökhan

Publisher: IGI Global

Published: 2024-01-04

Total Pages: 328

ISBN-13:

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In the rapidly evolving digital era, businesses undergo profound transformations requiring strategic adaptation and optimization. Digital Business and Optimizing Operating Strategies delves into the intricate interplay between digital technology and business strategies, exploring various facets such as management, marketing, finance, human resources, and more within the digital market structure. This comprehensive book critically examines enterprises' skills, productivity, and adaptability in response to technological advancements and customer expectations. Covering a wide range of sub-topics, this book addresses the management of social media applications, the technological capabilities of human resources, digital sustainability, and the integration of artificial intelligence technology. By highlighting opportunities and challenges, the book serves as a valuable resource for researchers and practitioners across diverse disciplines, offering novel perspectives and cutting-edge practices in the digital business landscape. This book is designed to resonate with a diverse audience, and will appeal to researchers, marketing managers, metaverse enthusiasts, website designers and developers, e-commerce practitioners, social media users, consumer behavior and marketing researchers, and brand experts. It is an essential resource for both undergraduate and graduate students while also serving as a valuable reference for professionals in the field.

AI Innovation in Services Marketing
AI Innovation in Services Marketing

Author: Correia, Ricardo

Publisher: IGI Global

Published: 2024-05-13

Total Pages: 314

ISBN-13:

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The emergence of artificial intelligence (AI) has ushered in a transformative wave, disrupting trends and reshaping the landscape of services marketing. As businesses grapple with the interplay between evolving consumer behaviors and the progression of AI, a critical need emerges for a guide to navigate this complex terrain. The stakes are high, and the challenges are multifaceted – from redefining customer experiences to addressing ethical considerations in the age of automation. In response to these pressing issues, AI Innovation in Services Marketing stands out as a source of insight, unraveling the complexity surrounding the integration of AI in services marketing. This book endeavors to equip readers with an understanding of how AI is not just a tool but a force driving profound transformation in services marketing. Through a lens focused on real-world examples and insightful case studies, it illuminates the impact of AI on productivity and customer experiences. Beyond the transformative power, the book grapples with the ethical considerations that arise in the wake of AI adoption in services marketing. It seeks to guide both academics and practitioners, offering a resource to harness AI strategically, optimize services, and maintain a competitive edge in the global market.

Post-Pandemic Talent Management Models in Knowledge Organizations
Post-Pandemic Talent Management Models in Knowledge Organizations

Author: Talukdar, Mohammad Rafiqul Islam

Publisher: IGI Global

Published: 2022-05-27

Total Pages: 352

ISBN-13: 1668438968

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In today’s modern business world, the dominant factor of any organization's success is human capital. Appropriately acquiring and managing talented staff is crucial to the growth and development of companies and provides them with a considerable competitive advantage in the industry. Further study on the importance of talent management is required to ensure businesses are able to thrive in the present environment. Post-Pandemic Talent Management Models in Knowledge Organizations discusses strategic human resource management and the talent management of post-modern knowledge-based organizations during the COVID-19 pandemic and post-pandemic paradigm. Covering critical topics such as organizational performance and creative work behavior, this major reference work is ideal for managers, business owners, entrepreneurs, academicians, researchers, scholars, instructors, and students.

COVID-19's Impact on the Cryptocurrency Market and the Digital Economy
COVID-19's Impact on the Cryptocurrency Market and the Digital Economy

Author: Mansour, Nadia

Publisher: IGI Global

Published: 2022-05-20

Total Pages: 251

ISBN-13: 1799891194

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The digital revolution is impacting not only organizations but all areas of society. No sector of activity has been spared, and the survival of many organizations depends on their ability to transform and reinvent themselves in a new digital paradigm that is still very uncertain and relatively anxiety-provoking. Before tackling technological issues, it is important to ask the right questions and to acquire a minimum of digital culture that will enable the implementation of a transformation strategy and the use of appropriate technological tools. COVID-19’s Impact on the Cryptocurrency Market and the Digital Economy proposes a dive into the digital ecosystem through a historical, sociological, political, and economic approach that supplies readers with a foundation they can build their future digital skills on. Covering topics such as cryptocurrency and economic resiliency, it is ideal for industry professionals, researchers, practitioners, scholars, academicians, and students.