Your Baby Can Read
Your Baby Can Read

Author: Robert Titzer

Publisher: Smart Kids

Published: 2006-09-01

Total Pages: 9

ISBN-13: 9781591257509

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For ages 3 months to 5 years. This revolutionary early-reading program encourages infants and toddlers to NATURALLY learn the written word AT THE SAME TIME as they learn the spoken word. This systems introduces children to the wonderful world of words using Titzer's fun, multi-sensory reading approach. Babies and toddlers do not just watch this DVD. They interact with it! Volume 2 introduces approximately 50 new key words. After 3 months your child will be ready for this volume. Set includes: Interactive DVD; 5 double-sided word and picture cards; 1 wipe-clean word card and non-toxic pen.

Commercial Communication in the Digital Age
Commercial Communication in the Digital Age

Author: Gabriele Siegert

Publisher: Walter de Gruyter GmbH & Co KG

Published: 2017-04-10

Total Pages: 387

ISBN-13: 3110416832

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In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.

International Advertising Law
International Advertising Law

Author: Peter Schotthöfer

Publisher: Kluwer Law International B.V.

Published: 2017-04-01

Total Pages: 1137

ISBN-13: 9041159606

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Most cross-border advertising occurs uncontroversially. However, because international advertising activity falls under so many diverse areas of law, some familiarity with the dense web of legislation, regulation, and case law that may effect its use is essential for all advertisers. This well-known book, now in a fully updated third edition, provides all the necessary information in an easy-to-use country-by-country format. Twenty-six country reports, each by a local expert, provide detailed information on the particular legal environment in each country vis-à-visadvertising, including specific effects of all relevant treaties and trade agreements. Among the issues and topics taken into account are the following: · effect of import restrictions on advertising; · use of price comparisons in advertising; · ‘cold calling’; · consumers’ right to dispute resolution; · ‘blacklisted’ practices; · use of a language other than that of the target country; · special rules for agricultural products; · principles of non-discrimination and equal treatment of nationals; · precautionary principle versus risk principle; · protection of trademarks; · false or deceptive indication of source; · product ‘placement’ in non-advertising communications; · respectful interaction with religious, cultural, and social values; and · when a statement may be deemed ‘misleading’. Because the freedom to market a product simultaneously in several countries is a significant economic benefit, the invaluable information and guidance in this book on what is legally possible in a broad range of countries will be enormously beneficial to firms in all fields that engage in the sale and marketing of products or services. Corporate counsel and marketing directors will warmly welcome this new edition of a proven handbook. "