Hbcu Today

Hbcu Today

Author: J. M. Emmert

Publisher: Black Educational Events

Published: 2009-01-01

Total Pages: 292

ISBN-13: 9780615293837

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Finn Family Moomintroll

Finn Family Moomintroll

Author: Tove Jansson

Publisher: Macmillan

Published: 2010-04-27

Total Pages: 173

ISBN-13: 0312608896

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Moomintroll and his friends, Snufkin and Sniff, find a hat with magical powers.


The Norton Reader

The Norton Reader

Author: Melissa A. Goldthwaite

Publisher: W. W. Norton

Published: 2016-11

Total Pages: 0

ISBN-13: 9780393617412

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THIS TITLE HAS BEEN UPDATED TO REFLECT THE 2016 MLA UPDATE. The classic reader that has introduced millions of students to the essay as a genre--available in a concise edition.


The Agent

The Agent

Author: Leigh Steinberg

Publisher: Macmillan

Published: 2014-01-21

Total Pages: 376

ISBN-13: 1250030439

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A New York Times bestseller! The real-life "Jerry Maguire," superagent Leigh Steinberg shares his personal stories on the rise, fall, and redemption of his game-changing career in the high-stakes world of professional sports Leigh Steinberg is renowned as one of the greatest sports agents in history, representing such All-Pro clients as Troy Aikman, Bruce Smith, and Ben Roethlisberger. Over one particular seven-year stretch, Steinberg represented the top NFL Draft pick an unheard of six times. Director Cameron Crowe credits Steinberg as a primary inspiration for the titular character in Jerry Maguire, even hiring Steinberg as a consultant on the film. Lightyears ahead of his contemporaries, he expanded his players' reach into entertainment. Already the bestselling author of a business book on negotiation, the original superagent is now taking readers behind the closed doors of professional sports, recounting priceless stories, like how he negotiated a $26.5 million package for Steve Young—the biggest ever at the time—and how he passed on the chance to represent Peyton Manning. Beginning with his early days as a student leader at Berkeley, Steinberg details his illustrious rise into pro sports fame, his decades of industry dominance, and how he overcame a series of high-profile struggles to regain his sobriety and launch his comeback. This riveting story takes readers inside the inner circle of top-notch agents and players through the visionary career of Leigh Steinberg, the pre-eminent superagent of our time.


A Shark Never Sleeps

A Shark Never Sleeps

Author: Drew Rosenhaus

Publisher: Simon and Schuster

Published: 1998-09

Total Pages: 276

ISBN-13: 9780671015268

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A funny and trilling behind the scences look at the hard cash, big egos, and extreme partying that makes the NFL a multibillion-dollar spectacle.


First in Thirst

First in Thirst

Author: Darren Rovell

Publisher: Amacom Books

Published: 2006

Total Pages: 266

ISBN-13: 9780814472996

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Gatorade invented the sports drink 40 years ago, and it has been first in the marketplace (by a long shot) ever since. But itâ¬"s more than just a thirst quencher and a dominant brand. First in Thirst is the story of a phenomenon that grew from the practice fields of college football into a true icon of the way we play, watch, and experience sports⬔from the Pee Wees to the pros. Published to coincide with the 40th anniversary of Gatoradeâ¬"s invention, First in Thirst is equally a sports story, from its invention and testing with the University of Florida Gators to the â¬Sgatorade bath⬠and its near-universal appeal to athletes, coaches and sports fans everywhere.


The Marketing of Sport

The Marketing of Sport

Author: John G. Beech

Publisher: Pearson Education

Published: 2007

Total Pages: 614

ISBN-13: 9780273688266

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This book sets an agenda for the future development of sport marketing and raises the profile of sport as a focus for academic study. The reader is also encouraged to develop a critical appreciation of this globally valuable and increasingly important sector, making it an ideal text for undergraduate and postgraduate students on sport, marketing and general business degree programmes. It includes 24 chapters contributed by leading authorities from the UK, Ireland, the US, Greece, France, New Zealand and Australia. The chapters address important developments including sponsorship and endorsements, branding, fan behaviour, merchandising, ticketing and the globalization of sport. It has over 60 international case studies. Learning outcomes, case study questions and recommended further reading all enhance students' learning and development.